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Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
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For years, brands have relied on cookies to collect valuable data about consumers and retarget them with advertisements after they leave the brands’ sites. Compliance concerns: Violating data regulations like the GDPR and CCPA can lead to hefty fines and legal action. That’s why at MNTN , we call CTV advertising Performance TV.
Advertisers are always on the hunt for quality data that enables better targeting and more engaged viewership. DMP can quickly provide such services, topped with great analytics and assistance in GDPR adherence struggles. Social Ads. Digital Out-of-Home (DOOH) is a digital equivalent of old-school out-of-home advertising.
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