The Ad Tech Blog

JANUARY 31, 2024

Ethical Considerations in Ad Fraud Detection GDPR While innovations in ad fraud detection are essential, they must be balanced against the need to respect user privacy. The General Data Protection Regulation (GDPR) provides a framework for balancing these needs, ensuring that user data is handled responsibly in the pursuit of fraud detection.

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Martech

MARCH 27, 2023

At the same time, CMOs have been demanding that their marketing and PR teams demonstrate ROI from their programs. Legislation, like the GDPR and CCPA, require companies to obtain explicit customer consent before collecting and using their data. This is a trend that I’ve seen over the last 5 to 7 years. Get MarTech! In your inbox.

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Marketing ROI Cookies Conversion Rate 24

The Ad Tech Blog

JULY 10, 2024

Improved ROI: Implementing a cross-channel strategy can lead to better return on investment. This ensures that ads are shown to the right audience at the right time, maximizing the effectiveness of the campaign and improving return on investment (ROI). How does cross-channel programmatic advertising improve ROI?

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Martech

NOVEMBER 26, 2024

Security and compliance Evaluation questions Are all systems compliant with data protection laws (GDPR, CCPA, etc.)? Next steps/action plan Based on your audit, next steps include: Conduct a cost-benefit analysis to determine the ROI of each tool in the stack. Is customer data securely stored, transmitted and accessed?

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GDPR ROI Communications MarTech 71

Digiday

OCTOBER 3, 2022

After a yearslong buildup, GDPR became enforceable in 2018, and to say its impact was considerable would be an understatement, with the privacy legislation still casting a shadow of doubt on European ad tech. those with first-party relationships) indicate that the industry’s self-regulatory GDPR solution may require a rethink.

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The Ad Tech Blog

JULY 11, 2024

Moreover, federated learning can help ad tech companies comply with regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Laws like the GDPR and CCPA impose strict requirements on how user data is collected, stored, and processed.

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Martech

MAY 11, 2023

First-party data is becoming increasingly scarce with the introduction of privacy regulations like GDPR and CCPA, as well as the phasing out of third party cookies by Google and other privacy actions by major tech companies along the lines of Apple’s Mail Privacy Protection (MPP) program.

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Martech

JANUARY 25, 2022

Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to build more trust with customers, and ultimately score a higher ROI. Email performance in the U.K. Email performance in the U.K. Positive trends for email performance.

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Click Through Rate Marketing ROI GDPR 101

Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. The challenges of adtech. Contextual ad targeting. Click here to download!

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First-Party Cookies Cookies Impressions Ad Exchange 121

Martech

APRIL 12, 2023

Leverage inferred attributes in operational programs Many businesses rely on inferred attributes to identify when GDPR or CCPA compliance is required. In addition, users will be able to better gauge the ROI of Dynamic Chat to their business. Inferred attributes aren’t able to accurately capture VPN data.

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ROI GDPR MarTech Marketing 100

Single Grain

APRIL 17, 2023

MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. Budget: How much it will cost versus the ROI you’ll be able to extract. The post How to Build a MarTech Stack to Maximize Your Business’ ROI appeared first on Single Grain.

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Martech

DECEMBER 4, 2023

Cost and ROI: Acquiring third-party audience data may involve additional costs, depending on the data provider and the specific data segments being used. Data privacy and compliance: Ensure that the third-party data provider adheres to data privacy regulations, such as GDPR or CCPA.

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Martech

DECEMBER 13, 2021

Are we in compliance with CCPA, GDPR and other data privacy regulations? Is your organization’s data governance practices in compliance with the EU’s GDPR or the CCPA ? As with any technology investment, it is critical to measure the impact of the identity resolution platform on your marketing ROI.

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GDPR MarTech ROI Ad Tech 106

Martech

JANUARY 13, 2022

Lastly, Marketo’s features are also compliant with the following data privacy frameworks and is ISO 27001 certified: SOC 2-Type 2, GDPR , CCPA, and HIPAA. Advanced Journey Analytics reports feature a pivot-table UI for ad hoc reporting on channel and campaign performance, including attribution and ROI. Lead management.

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ROI Machine Learning Conversion Rate Healthcare 121

Martech

OCTOBER 11, 2024

For CMOs tasked with demonstrating ROI, edge computing can deliver better experiences without breaking your budget. Build trust by communicating openly about your data practices and ensuring your data usage complies with regulations like GDPR or CCPA.

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Machine Learning Communications Retail Healthcare 66

AdExchanger

JULY 11, 2022

The impending Google customer force-shift from Universal Analytics (UA) to Google Analytics 4 (GA4) represents a major change to how advertising ROI will be measured via Google’s services going forward.

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ROI Cookies Advertising GDPR 105

Martech Series

OCTOBER 25, 2022

Bubbl delivers relevant, situation-specific content and offers to app users, driving engagement and delivering ROI thanks to dynamic, context-based messaging across push notifications, video or audio content surveys and mcommerce and using a variety of contextual triggers including geofencing.

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Martech

NOVEMBER 15, 2021

We have GDPR and CCPA, and there is all this emerging data privacy legislation,” said Zack Meszaros, Marketing Privacy Engineer at consent software company OneTrust PreferenceChoice, in a session at our recent MaTech Conference. What’s more, giving consumers control can help improve ROI as well.

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Cookies GDPR MarTech ROI 108

Martech

APRIL 5, 2023

Increased marketing ROI. Identity resolution is not only critical to marketing success but is essential for compliance with consumer privacy laws such as CCPA and GDPR. Enhanced cross-channel attribution and campaign tracking. Learn more about the capabilities and benefits of this critical technology by downloading our free report.

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Cookies Mobile Ads GDPR MarTech 111

Monetize More

JUNE 26, 2023

Future-Proofed Compliance By integrating with CMPs and the TCF, publishers ensure they are compliant with current regulations like the GDPR and well-positioned for any future changes. CMPs also often offer publishers the ability to customize the look and feel of the consent prompt to match their brand.

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ROI Ad network Ad Tech Conversion 52

Martech

DECEMBER 22, 2022

That kind of data has been collected under regulations like the California Consumer Protection Act (CCPA) or the General Data Protection Regulation (GDPR) of the European Union. Develop a strategy for ROI . Dig deeper: How to improve marketing ROI with clean data. Consent — or opt-in — is the most common legal basis.

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ROI GDPR Marketing MarTech 117

Single Grain

JULY 21, 2021

The publication of the General Data Protection Regulation ( GDPR ) has forced online businesses to adopt more robust data privacy policies, Google being no exception. Although Consent Mode’s main goal is to keep websites GDPR-compliant, it generated a new problem for marketers. Trend #6: Enhanced Conversions.

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Martech

JULY 1, 2024

Ensure compliance with data privacy regulations, such as GDPR or CCPA, and obtain proper consent from customers for data processing. Data-driven decision-making: Analyzing email campaign metrics and customer feedback will provide actionable insights for data-driven decision-making, optimizing marketing strategies and improving ROI.

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MarTech Conversion Rate GDPR Marketing 107

Martech

JUNE 29, 2022

It can help with the ROI of your marketing budget by providing data and insight about how, when, and where to allocate your spend. Attribution tools also help marketers understand which activities are driving the most ROI. sales, revenue and leads), they also deliver a higher ROI. What’s next for performance marketing.

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Martech

FEBRUARY 19, 2024

This data-driven approach allows marketers to track ROI, measure campaign effectiveness and optimize marketing strategies based on real-time feedback. Your organization needs to ensure the integrated CRM and marketing automation systems comply with relevant data privacy and security regulations, such as GDPR or CCPA.

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Marketing Communications MarTech ROI 117

Media Math

JUNE 7, 2022

We drive consistent 30% efficiency gains in targeting and 20% ROI improvements. We believe that GDPR-like regimes will expand around the world, including the US, as CCPA and additional state-based regulations are indicating. Better data means better performance. We’re your partner, not a point solution. Simple Connections.

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Cookies GDPR ROI Ad Tech 85

Martech

MARCH 14, 2022

Ever since GDPR was rolled out in Europe back in 2016, the rules for how marketers can collect and use data have been getting stricter and stricter, but the real hammer blow will hit next year. You can still get the data you need to measure, optimize and even predict marketing ROI without them. Take action now.

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Cookies First-Party Cookies Conversion Impressions 98

Martech

AUGUST 23, 2023

Regulatory changes Data privacy regulations like GDPR and CCPA have necessitated reevaluating marketing strategies. Emphasize ROI. Companies that have astutely integrated their martech tools consistently report elevated levels of customer satisfaction, augmented marketing ROI and streamlined operational efficiency.

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MarTech ROI Communications GDPR 98

Martech

OCTOBER 30, 2023

Dig deeper: The ROI of personalized experiences: Audience measurements Orchestrating personalized experiences end-to-end across touchpoints also improves customer journeys. Define benchmarks like engagement, conversions and lifetime value to measure ROI. It makes customers feel understood and valued, fostering lasting brand loyalty.

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Conversion Rate Cookies A/B Testing MarTech 119

Martech

SEPTEMBER 28, 2021

Marketers with customers in the European Union have had to comply with GDPR since May 2018. Improved marketing ROI. Participating organizations can build, plan, activate and measure custom audience pools to either target or suppress customers across addressable media. Privacy compliance and data ownership.

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Martech

DECEMBER 7, 2021

And low adoption rates lead to low return on investment (ROI). And the low ROI leads to uncomfortable questions when budget leaders ask why your team is spending so much on software no one uses or isn’t creating value for the business. Software adoption matters to businesses and frequently has a measurable effect on the bottom line.

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ROI Healthcare Communications GDPR 101

Martech

MARCH 22, 2022

Different studies have estimated email’s ROI from $35 to $42 for every dollar spent – most recently, Litmus calculated that ROI at $36. 1 for ROI over search, social media, mobile, direct, print and broadcast. Marketers must understand what laws like CAN-SPAM, CASL and GDPR require and how their operations must comply.

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Marketing Communications ROI Audience 117

Martech

JUNE 13, 2022

Legislation like GDPR continue to create more obstacles towards the transparency and tracking required for attribution to succeed. Investing in optimization is essential, delivers an immediate ROI, and can often quell any need or appetite for full-scale attribution. Seasonality and trends.

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Marketing GDPR ROI Cookies 109

Ad Ops Hero

APRIL 7, 2023

Learn more about customer analytics: Customer analytics: How to use customer data analysis for higher ROI : Customer analytics involves understanding customer behavior to make business decisions related to marketing, product development, sales, and more. Data protection is one of the most important benefits of a CDP.

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GDPR ROI Audience Data Management Platform 55

Martech

OCTOBER 21, 2021

By tracking inbound calls from their sources, call analytics platforms provide an important link between online and offline channels, and allow marketers to more accurately measure the ROI of their multichannel marketing campaigns.

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Single Grain

JULY 5, 2023

This leads to improved customer engagement, increased conversions, and better ROI. Privacy and Compliance : They can help companies manage customer data in a way that complies with privacy regulations like GDPR or CCPA. This includes staying compliant with regulations like GDPR and CCPA, and other relevant data privacy laws.

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Marketing GDPR ROI Machine Learning 52

Digiday

FEBRUARY 28, 2023

Separate marketer sources, all of whom requested anonymity given their employers’ PR policies, noted how privacy requirements such as GDPR meant their legal teams are mandating a more buttoned-up approach which, oftentimes, requires such direct integrations between platforms.

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