Martech Series
OCTOBER 20, 2022
In addition to the SOC 2 Type II certification, Oktopost is also compliant with the highest industry standards including ISO 27001, GDPR, CCPA and the EU-US and Swiss-US Privacy Shield Frameworks. Interested parties can learn more about this process and Oktopost security safeguards here: oktopost.com/security.
Martech
OCTOBER 21, 2021
Native social analytics integration. Call analytics platform vendors are leveraging the growth in native social advertising and click-to-call to more seamlessly integrate social media and call analytics. Most vendors offer Facebook and Instagram call tracking to attribute calls back to social media ads.
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MNTN
AUGUST 23, 2023
It addresses the limitations of cookie-based attribution while still complying with data privacy laws like the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA). Compliance concerns: Violating data regulations like the GDPR and CCPA can lead to hefty fines and legal action.
Lemonads
NOVEMBER 29, 2020
In-display ads Social Ads Social media platforms collect a large amount of data from users to intensify their targeting capabilities. Programmatic social advertisements use this data to decide who will see their ads, the ad format, frequency caps, etc and this information helps advertisers optimize their ad spend.
Adtelligent
OCTOBER 6, 2021
Advertisers are always on the hunt for quality data that enables better targeting and more engaged viewership. DMP can quickly provide such services, topped with great analytics and assistance in GDPR adherence struggles. Social Ads. Programmatic monetization strategies.
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