PubMatic

OCTOBER 10, 2024

Geo-Targeting and Voter Segmentation : Advanced geo-targeting allows publishers to ensure that political ads reach the most critical audiences, such as swing-state and/or undecided voters. Dynamic pricing ensures you can capitalize on every opportunity and adjust based on real-time bidding trends.

Geo targeting 88

Geo targeting Advertising Ad Space Cookies 88

More About Advertising

MARCH 25, 2024

The confectionery company increased sales of its Celebrations product by 35% during Diwali, with an interactive, geo-targeted AI campaign with Bollywood … The post Cadbury and Ogilvy Mumbai win WARC effectiveness top spot first appeared on More About Advertising.

Geo targeting 59

Geo targeting Advertising Finance Media 59

Brid.tv

MAY 22, 2024

Now publishers can set up custom start and end times with countdowns inside the player for their live streams; Added a GEO label under ad schedules so you can easily tell which ad sources are GEO targeted at a glance. You can also stay in the loop with our product updates on our LinkedIn page.

Geo targeting 75

Geo targeting 75

Digiday

JULY 24, 2024

The latest updates come from Nexxen, an ad tech firm, which today is debuting new tools for political advertising that let campaigns geo-target voters by political districts and provide ways to optimize campaign end times within their flight schedule.

Geo targeting 79

Geo targeting Ad Tech Marketing Audience 79

AdPushup

JUNE 30, 2023

In today’s ever-evolving digital landscape, effective advertising requires a deep understanding of your target audience and the ability to reach them in a personalized and relevant manner.

Geo targeting 52

Geo targeting Audience Advertising Marketing 52

AdPushup

JUNE 30, 2023

In today’s ever-evolving digital landscape, effective advertising requires a deep understanding of your target audience and the ability to reach them in a personalized and relevant manner.

Geo targeting 52

Geo targeting Audience Advertising Marketing 52

Brid.tv

JULY 6, 2023

Expanded our GEO targeting to take into account the EU and Europe regions better. Added a GEO targeting tag on video lists if a video has some type of GEO targeting. Full Platform Update 6.6.0. Changelog Added Added Assertive Yield implementation possibilities.

Geo targeting 40

Geo targeting Advertising 40

Martech Series

JANUARY 5, 2023

Geo Targeting. In order to send users customized messages based on their location, geo-targeting marketing is utilized to locate the user. Personalization improves consumer experience, which is the main advantage of geo targeting marketing. Engage is a one-stop shop for push alerts that are geo-targeted.

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

Martech

MAY 8, 2024

Ads can be targeted around points of interest and demographics, like geo-targeting and day-parting, for instance. Connecting this experience through Curb Journey Connect allows advertisers to build an integrated campaign that is addressable and measurable. Reach and performance. billion impressions annually.

Geo targeting 104

Geo targeting Advertising Click Through Rate Mobile Ads 104

Basis

JUNE 29, 2022

Hyperlocal Geo-Targeting. In days past, political marketers had to manually identify dozens of zip codes for the state and local legislative districts they wanted to target in their campaigns, then upload that data into a programmatic ad platform before using it in their campaigns.

Geo targeting 82

Geo targeting Advertising Cookies Audience 82

Martech

JANUARY 10, 2022

Octopus’s rideshare network allows advertisers to launch geo-targeted campaigns to Uber and Lyft riders in a captive out-of-home environment. Current Octopus clients include audio publisher Audible, OTT streaming service Philo and Fox Entertainment, among others.

Geo targeting 96

Geo targeting Entertainment Audience MarTech 96

Brid.tv

SEPTEMBER 29, 2023

Fixed Fixed video-specific GEO targeting so that it now overrides site-level settings. Publishers can now see which videos are their top performers at a glance. Added Updated the Marketplace dashboard to a new and improved look and added new metrics for better video performance insight.

Geo targeting 52

Geo targeting 52

Single Grain

JULY 31, 2023

Geo-targeting techniques can help businesses enhance their local reach and improve the effectiveness of their local PPC campaigns. By using precise location targeting, radius targeting and location-based ad customization, businesses can direct their ads to the most relevant audiences and improve their overall campaign performance.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

The Ad Tech Blog

JUNE 25, 2024

Mobile Display Advertising Using Geo-targeting & Geofencing | Thumbvista – An article discussing the use of geofencing in mobile display advertising. More Information What is mobile geofencing? Adjust – A comprehensive glossary entry explaining mobile geofencing and its benefits.

Mobile Ads 130

Mobile Ads Conversion Rate Machine Learning Geo targeting 130

Martech

DECEMBER 17, 2021

According to the same study, 44% of omnichannel advertisers chose DOOH because they could geo-target by zip codes, DMA or hyper-locally. Also, 42% said they could do contextually relevant targeting. And 35% said that DOOH complements their digital plan.

Geo targeting 102

Geo targeting Advertising MarTech Audience 102

Martech

MAY 2, 2022

It will incorporate the Peacock AX audience management platform, enabling “precision audience and geo-targeting and built-in performance measurement across the purchase funnel — from website visits to app downloads to purchase conversion.”. Get the daily newsletter digital marketers rely on.

Geo targeting 99

Geo targeting Demand Side Platform Audience Ad Tech 99

Ad Monsters

OCTOBER 10, 2024

Programmatic Advertising: Programmatic solutions allow for precise audience targeting based on language preferences, cultural nuances, and consumption habits to deliver highly relevant messaging to maximize engagement.

Advertising 104

Advertising Geo targeting Entertainment Audience 104

Media Math

JUNE 28, 2023

Sports Marketplace Ensure your ads get delivered in premium sports-related environments people know and trust, with geo-targeting to show relevant ads to audiences based on their location and the local sporting seasons currently happening.

Geo targeting 52

Geo targeting Media Food Audience 52

InMobi

MAY 24, 2023

InMobi won awards and made the shortlist in the following campaign categories: Wins Experimental/Innovation Technology: Put your money where your mouth is: Closeup with innovative voice recognition ad unit to promote new toothpaste range – GOLD Lead Generation: stc pay user acquisition campaign yields staggering app usage, retention and transaction (..)

Geo targeting 52

Geo targeting Rich Media Brand Awareness Conversion 52

Media Math

MARCH 9, 2022

No campaign material targeting Russia or Belarus will be accepted, ad traffic from Russia and Belarus will be removed from our ecosystem and geo-targeting blocks will be in place. MediaMath will not support any advertising in Russia or Belarus for the foreseeable future.

Geo targeting 52

Geo targeting Advertising 52

Media Math

JUNE 21, 2023

CPM Available Regions: Global Channels: Display & Video Shopper Marketplace This marketplace perfectly aligns with e-commerce in-market shoppers to reach your target audience wherever they are in environments they know and trust while improving your CPA, ROI and general direct response goals. CPM, Video – $5.00-$9.00

Audience 52

Audience Geo targeting Advertising CPM 52

Basis

MAY 9, 2022

Geo-targeting campaigns. Vertical : Retail & E-commerce Target Audience : New prospect – Top of the funnel Advertising Automation in Action : Weather forecast predicts rain in prospect’s zip code > Trigger ads for coats and waterproof clothing. Geo-targeting campaigns.

Geo targeting 67

Geo targeting Advertising Machine Learning Audience 67

Ad Monsters

OCTOBER 2, 2024

Requestly intercepts and modifies HTTP/HTTPS requests, allowing you to fix malfunctioning ads, simulate geo-targeted campaigns, and test custom ad experiences. Requestly : A browser extension that simplifies ad operations troubleshooting. It also supports testing Prebid.js configurations in staging environments to catch issues early.

Header Bidding 105

Header Bidding Ad Server Ad Exchange Ad network 105

Digiday

MARCH 27, 2023

These segments were then targeted using direct mail and offsite displays. Geo-targeting efforts are amplifying purchase intent for non-endemic brands Looking to the future of RMNs, non-endemic brands are increasingly leveraging the power of first-party data from retailers that may never sell their products or services.

Retail 67

Retail Geo targeting Electronics Media 67

MNTN

AUGUST 25, 2022

The last two years have seen dramatic upgrades in targeting, measurement, and ad delivery, as premium CTV platforms like Performance TV launch affinity-based targeting, geo-targeting, and perfect existing methodologies like Cross-Device Verified Visits.

Geo targeting 105

Geo targeting Entertainment Media Advertising 105

illumin

OCTOBER 4, 2023

It can be used to target specific audiences, to geo-target, or to take advantage of cross-channel marketing across on video, mobile, display, Connected Television (CTV), and on social media. In the USA this year, marketers will spend more than $57 billion on digital display advertising.

Media 52

Media Geo targeting Display Advertising Audience 52

Martech

SEPTEMBER 4, 2024

This geo-targeting ensures marketing content and messages are highly relevant to customers in specific locales. At a basic level, demographic data such as age, gender, income and education provide a foundational understanding of the Hispanic market.

Geo targeting 97

Geo targeting Communications Education Conversion Rate 97

MediaFuse

AUGUST 15, 2014

Let’s explore Frequency Caps, Site-Level Targeting, Geo Targeting, Time-Targeting and Added Value as a means to that end. Frequency Caps ensure visitors to a site are not repeatedly shown ad impressions in which they are not interested or not targeted correctly. Geo-Targeting. Frequency Cap.

Geo targeting 52

Geo targeting Impressions Ad Space Advertising 52

Martech

APRIL 19, 2024

Dominate with local advertising To dominate local markets, brands must: Harness hyper-targeted segmentation and geo-targeted advertising to reach and engage precise audiences. Through these localized approaches, brands can build trust and loyalty, bridging the gap between corporate presence and local relevance.

Advertising 106

Advertising Marketing Geo targeting Retail 106

MNTN

JULY 13, 2022

Geo-targeting is made easy within a channel already only available to that region. Local Advertisers Hope to Avoid the Fumbles of Cable and Regional Sports Networks. This shift will also impact local advertisers. Sports and their accompanying regional sports networks have long been a key space for local advertisers on linear.

Geo targeting 98

Geo targeting Audience Advertising Media 98

Digiday

SEPTEMBER 6, 2022

Right now you can geo-target, but imagine when we have the capabilities to start programming different feeds for different audiences around the world. And the product is going to evolve with it.

Geo targeting 68

Geo targeting Conversion Audience Marketing 68

InMobi

DECEMBER 2, 2012

Considering that Geo Targeting is one of the advantages of mobile advertising over other forms of advertising, there is a lot of hype around the feature, and rightly so. But let's take a step back and look at the some of the basic features of geo targeting “ state and city targeting.

Geo targeting 40

Geo targeting CPC Click Through Rate CPM 40

illumin

APRIL 30, 2024

This lets marketers target ads not just based on a potential customer’s location, but also on their interests and preferences. This is the essence of geotargeting.

Geo targeting 59

Geo targeting Demand Side Platform Cookies Food 59

InMobi

JULY 13, 2016

Geo-Targeting More than half of the millennial population allows location data on their mobile phones. The younger generation is more receptive to geo-targeting than any other demographic as it provides more relevant and contextual offers at a specific instance.

Retail 52

Retail Geo targeting Communications Conversion 52

Single Grain

JUNE 5, 2023

9) Use Geo-Targeting for Ads Geo-targeting helps to target people with Facebook lead ads based on their physical location, which includes region, country, state, city, and district. This saves time and boosts your overall digital marketing efforts.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

InMobi

OCTOBER 20, 2020

Data-driven Marketing: Marketers must choose measurement at multiple stages of the purchase journey; be it online to online conversions with mobile-first shopping pages, footfall uplift using geo-targeted polygons at stores, third-party loyalty data to understand purchases, or household targeting through cross-identity device graphs.

Retargeting 52

Retargeting Geo targeting Viewability Conversion 52

illumin

JULY 25, 2024

Some common interactive features include touchscreen control for on-screen elements, gesture control for manipulating screen images, wayfinding or information services for businesses, buildings, or areas, and geo-targeting to market to nearby mobile devices.

Advertising 95

Advertising Geo targeting Audience Pop-Up 95