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Why Traditional Publishers are Shifting Their Ad Strategy

Kevel

No revenue from ad block users – Expect roughly 30% of your potential impressions to never get filled. Geo-targeting : You can target brands/products based on the user’s location, like city or zipcode. Local products could be targeted just to local people.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

Geo-targeting, real-time ad moderation, and rapid rollout of ad creatives are other benefits of IGAs. minutes per thousand impressions in online advertising. IGAs are generally perceived as more organic compared to the presence of pop-up and banner ads. In-game advertising also results in longer attention spans for gamers.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

Geo-targeting, real-time ad moderation, and rapid rollout of ad creatives are other benefits of IGAs. minutes per thousand impressions in online advertising. IGAs are generally perceived as more organic compared to the presence of pop-up and banner ads. In-game advertising also results in longer attention spans for gamers.

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PPC Funnel: Tactics for Every Stage of the Journey

Single Grain

Creating Awareness: The First Step The top of the PPC funnel is all about visibility and making a strong first impression. The aim is to create a buzz and get your target audience talking and thinking about your offering. Example: GreenStride targets environmentally conscious fitness enthusiasts.

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How Auto Brands Can Win With Mobile

InMobi

It is important for auto manufacturers to recognize this shift and set the stage with innovative and creative mobile ad campaigns. Location based services: Auto dealers can leverage the mobile medium to deliver geo targeted alerts or push notifications on the offerings.