Martech

MAY 8, 2024

Before CJC, advertisers lacked the capability to simultaneously run or synchronize mobile and TaxiTV ads,” Liz Tamam, Curb’s marketing and media director, told MarTech. Ads can be targeted around points of interest and demographics, like geo-targeting and day-parting, for instance. billion impressions annually.

Geo targeting 110

Geo targeting Advertising Click Through Rate Mobile Ads 110

Martech Series

JANUARY 5, 2023

Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus. Users have a better overall impression of your app after using it, increasing the likelihood that they will frequently use it again. Geo Targeting. Engage is a one-stop shop for push alerts that are geo-targeted.

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

Martech

AUGUST 25, 2022

The main reason is that ad groups with RSAs got around twice as many impressions as ad groups without RSAs because the machine was able to make ads relevant for a significant new number of searches. And while the conversion rate was around 11% worse, the large increase in impressions more than made up for that. Geo-targeting.

Machine Learning 108

Machine Learning Conversion Geo targeting Audience 108

Clearcode

MARCH 2, 2023

Advertisers have been seeking new and innovative ways to reach their target audiences without disrupting the user experience, and in-game advertising is proving to be a successful channel. minutes per thousand impressions. appeared first on Clearcode | Custom AdTech and MarTech Development. for online advertising.

Advertising 52

Advertising Banner Geo targeting Brand Awareness 52

Single Grain

APRIL 4, 2022

Marketing analytics is significantly becoming a vital element of the total marketing expenditure, growing its market share at an impressive rate: By 2031, the market valuation of digital analytics is expected to reach up to $27.2 MarTech support. Ready to Hire a Top Marketing Analytics Agency? What Is Marketing Analytics? CRO services.

Agency 52

Agency SEO Conversion Rate ROI 52