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In 2023, the retail media story is bigger than just CPG brands

Digiday

Sponsored by Best Buy Ads Retail media networks have surged in recent years as retailers leverage first-party data to establish robust media and advertising businesses for brands. This includes advertisers in consumer electronics (92%), apparel and footwear (76%) and other specialty retail (75%).

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Growth of Location Based Marketing and Its Importance

Martech Series

Users have a better overall impression of your app after using it, increasing the likelihood that they will frequently use it again. Geo Targeting. In order to send users customized messages based on their location, geo-targeting marketing is utilized to locate the user.

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Cutting through the hype of GeoTargeting

InMobi

Considering that Geo Targeting is one of the advantages of mobile advertising over other forms of advertising, there is a lot of hype around the feature, and rightly so. But let's take a step back and look at the some of the basic features of geo targeting “ state and city targeting.

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Digital out-of-home advertising: a quick guide

illumin

Digital out-of-home advertising can be found in elevators as well Retail space advertising Another common location where DOOH ads can be found are in retail stores and other public recreational spaces such as shopping malls, supermarkets, gymnasiums, bars and restaurants, gas stations, and more.

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100+ LinkedIn Advertising Statistics to Improve Your B2B Marketing Campaign

Single Grain

DataPortal ) Businesses with an active LinkedIn page receive 7x more impressions, 5X more page views, and 11x more clicks per follower. Oberlo ) LinkedIn discontinued geo-targeting in sponsored messaging campaigns in the EU as of January 10th, 2022. Klient Boost ) 1,000 LinkedIn impressions cost $6.05. Demand Sage ) 2.7

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How to Create a Winning Local PPC Strategy for More Conversions

Single Grain

Geo-targeting techniques can help businesses enhance their local reach and improve the effectiveness of their local PPC campaigns. By using precise location targeting, radius targeting and location-based ad customization, businesses can direct their ads to the most relevant audiences and improve their overall campaign performance.

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How Auto Brands Can Win With Mobile

InMobi

Location based services: Auto dealers can leverage the mobile medium to deliver geo targeted alerts or push notifications on the offerings. Integration with social media provides opportunities to auto retailers to engage customers, build brand credibility and loyalty.