illumin

JULY 25, 2024

Curious to learn more about digital out-of-home advertising? Check out our handy guide on how to step up your DOOH game. All decisions are data-driven and based on machine learning to target, place, deliver, or measure ads out of home. Out-of-home advertising or OOH has been around for decades. Why invest in DOOH?

Advertising 95

Advertising Geo targeting Audience Pop-Up 95

Smart-Hub

JUNE 17, 2024

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). Marketers only need to set up the campaign; the platform does the rest. In any case, the more settings are applied, the more targeted the campaign gets.

Demand Side Platform 60

Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

Lemonads

AUGUST 10, 2020

AdNow Review Company AdNow began in 2014, when a group of digital “geeks” passionate about digital marketing, RTB and Big Data, came up with the idea of creating a new hybrid native ad format. Have you ever got bothered by those ads popping-up, interrupting your reading while you were so concentrated?

Native Advertising 52

Native Advertising Advertising Non-Profit CPC 52

Adtelligent

OCTOBER 6, 2021

Great targeting capabilities. The leverage of different types of data helps SSP to create advanced targeting options. The platform can often employ remarketing, geo-targeting, data and IP address targeting, website or app targeting, and many other possibilities to enhance the accuracy and quality of shown ads.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52