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Marketing Theories: 15 Digital Marketing Theories to Grow Business Revenue

AdvertiseMint

Do you ever feel lost trying to keep up with marketing in a fast-moving online world? As the web gets more connected, understanding digital marketing theories is vital. This guide explains 15 game-changing online marketing theories and concepts. Digital marketing theories spotlight opportunities for marketers.

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Online grocer Misfits Market tailors social media content to evolve with Gen Z, millennials

Digiday

Misfits Market, the online value grocer and subscription box for fresh produce, is tapping social media and out-of-home advertising to boost brand awareness as it seeks the attention of its target audience: Gen Z and older millennials. Specifically, Misfits Market targets 25-to-49-year-olds in the U.S.

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How to Choose a Digital Marketing Agency That Delivers Results

Single Grain

So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Digital marketing agencies promise to navigate these waters on your behalf.

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Strategies for Successful Mobile Programmatic Buying

Smart-Hub

However, marketing on social networks is not the only way for advertisers to drive engagement. Marketers only need to set up the campaign; the platform does the rest. The model allows marketers to drive conversions more effectively, and taking the following steps is a way to reach this goal.

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Top 10 Interstitial Ad Networks for Publishers [2022]

Monetize More

They have over 12 billion geo-targeted ads served regularly to 70K publishers around the world. Supports interstitial ad formats, in-stream video, in-video, video slider, pop-unders, video banners, & push notifications. Offers a 100% fill rate with interstitial ad targeting.

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Precision Targeting Tactics for Effective Campaigns

Smart-Hub

In advertising, precision targeting plays a crucial role. It enables marketers to reach their potential customers, so the ads are more effective in terms of driving conversions and income. For instance, marketers can target their audience on the basis of age, gender, location, behavior patterns, etc.

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Different Types of Online Advertising to Increase Brand Awareness

Single Grain

From native to display ads, this article will break down the different types of online advertising you may wish to consider for your marketing plan. Types of Display Ads When creating display web advertising, several different ad types can be used, each with its own benefits to your marketing efforts.