Geo targeting Marketing Retargeting 
VideoWeek
JANUARY 13, 2025
The introduction of audience profiling helped solve the former issue, since campaigns targeted to specific audiences or geographies require smaller overall budgets. “These companies are used to buying on Google, Amazon, Meta, and other OTT services, but they’re not used to our go-to-market structure,” said Colombo.
Martech
MAY 13, 2022
Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. But for mobile marketing to be effective, it needs to be strategic.
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Basis
MAY 9, 2022
This model was once the only one available, but it’s inadequate for an era where marketers need the ability to easily modify and customize creative assets with audience-specific language, calls-to-action , visuals, and products. Marketers report that personalization efforts can boost revenues by up to 15%. Geo-targeting campaigns.
Single Grain
AUGUST 24, 2023
So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Digital marketing agencies promise to navigate these waters on your behalf.
InMobi
OCTOBER 20, 2020
InMobi’s Harbolnas Indonesia: Gearing Up for the Sale Season Report shares insights on the trends and shopping behavior of consumers, the scope of mobile advertising with the increase in usage of apps, and the way ahead for marketers to drive conversions. Key findings from the report: Online shopping sees a spike post-COVID-19.
Digiday
FEBRUARY 9, 2023
Register for free to watch more of the discussion and learn how TV has become a performance marketing channel and how technology has enabled the space to become more accessible. However, given the way streaming services are currently set up, the market is fragmented, making purchasing ad slots more challenging to navigate.
Single Grain
JUNE 5, 2023
With its large user base and global reach, Facebook has positioned itself as an indispensable tool for businesses leveraging the power of social media marketing. In this article, I will share the top-performing Facebook ads strategies to maximize your digital marketing efforts. Let’s begin! Work With Us What Are Facebook Ads?
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