Geo targeting and MarTech

T-Mobile acquires Octopus Interactive rideshare adtech platform

Martech

JANUARY 10, 2022

Octopus’s rideshare network allows advertisers to launch geo-targeted campaigns to Uber and Lyft riders in a captive out-of-home environment. The post T-Mobile acquires Octopus Interactive rideshare adtech platform appeared first on MarTech. In November, Uber sales were up 124% year-over-year, and Lyft sales were up 101% YoY.

Geo targeting

Geo targeting Entertainment Audience MarTech

Curb introduces one-stop advertising solution

Martech

MAY 8, 2024

Before CJC, advertisers lacked the capability to simultaneously run or synchronize mobile and TaxiTV ads,” Liz Tamam, Curb’s marketing and media director, told MarTech. Ads can be targeted around points of interest and demographics, like geo-targeting and day-parting, for instance. Reach and performance. Image: Curb.

Geo targeting

Geo targeting Advertising Click Through Rate Mobile Ads

Digital out-of-home advertisers seek hyper-local, contextual targeting

Martech

DECEMBER 17, 2021

According to the same study, 44% of omnichannel advertisers chose DOOH because they could geo-target by zip codes, DMA or hyper-locally. Also, 42% said they could do contextually relevant targeting. The post Digital out-of-home advertisers seek hyper-local, contextual targeting appeared first on MarTech.

Geo targeting

Geo targeting Advertising MarTech Audience

Growth of Location Based Marketing and Its Importance

Martech Series

JANUARY 5, 2023

Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus. Geo Targeting. In order to send users customized messages based on their location, geo-targeting marketing is utilized to locate the user. Engage is a one-stop shop for push alerts that are geo-targeted.

Geo targeting

Geo targeting Marketing Brand Awareness Retail

NBCUniversal launches self-serve programmatic ad portal for Peacock TV

Martech

MAY 2, 2022

It will incorporate the Peacock AX audience management platform, enabling “precision audience and geo-targeting and built-in performance measurement across the purchase funnel — from website visits to app downloads to purchase conversion.”. Get the daily newsletter digital marketers rely on.

Geo targeting

Geo targeting Demand Side Platform Audience Ad Tech

Advertising in local markets: A playbook for success

Martech

APRIL 19, 2024

Dominate with local advertising To dominate local markets, brands must: Harness hyper-targeted segmentation and geo-targeted advertising to reach and engage precise audiences. The post Advertising in local markets: A playbook for success appeared first on MarTech.

Advertising

Advertising Marketing Geo targeting Retail

How to control Performance Max campaigns

Martech

AUGUST 25, 2022

Geo-targeting. And while geo bid adjustments don’t work with Smart Bidding , you can still create different campaigns for different regions so that each can have better ROAS or CPA targets and creative assets that resonate more in each region.

Machine Learning

Machine Learning Conversion Geo targeting Audience

Why we care about mobile marketing: A guide for marketers

Martech

MAY 13, 2022

Go local with geo-targeting. The post Why we care about mobile marketing: A guide for marketers appeared first on MarTech. Texting feels more intimate than other forms of communication, so take advantage of that closeness to forge relationships with your customers. Think outside the banner. Use push notifications sparingly.

Marketing

Marketing Banner Retail Geo targeting

4 things to beware of with Google’s Performance Max automated campaigns

Martech

FEBRUARY 3, 2022

The post 4 things to beware of with Google’s Performance Max automated campaigns appeared first on MarTech. Optmyzr Lite is a trustworthy third-party tool that can offer a different perspective on how to optimize your Google Ads account so that you can focus on growing your business.

Geo targeting

Geo targeting Conversion Audience Advertising

Is Google Analytics going away? What marketers need to know

Martech

JUNE 1, 2022

Point-of-Interest targeting purchase. Weather-triggered targeting. Geo-fencing/geo-targeting. Voter-file targeting. What marketers need to know appeared first on MarTech. Purchase receipt. Mail domain. B2B offline data. CRM integration (postal address, email address, IP address). Blocklist/allowlist.

Marketing

Marketing Cookies Geo targeting First-Party Cookies

What Are The Benefits of In-Game Advertising?

Clearcode

MARCH 2, 2023

Dynamic in-game advertisements provide advertisers with a great deal of flexibility, are easy to scale, and can be used to geo-target opted-in users. appeared first on Clearcode | Custom AdTech and MarTech Development. In contrast to static ads, dynamic ads are displayed in a game and can be updated in real-time.

Advertising

Advertising Banner Geo targeting Brand Awareness

What Is Hybrid Broadcast Broadband TV (HbbTV) Advertising and How Does It Work?

Clearcode

FEBRUARY 25, 2022

GEO targeting. Premium targeting. appeared first on Clearcode | Custom AdTech and MarTech Development. Advertisers can ask for a phone number and email address, display a product description, video, and photo gallery, and even allow the recipient to adjust the parameters of the offer to their preferences. Remarketing.

Advertising

Advertising Ad Server Banner Geo targeting

Best Analytics Agency: Top 8 Choices for 2022

Single Grain

APRIL 4, 2022

What They Do Best: They have a best-in-class marketing team that utilizes their analytical skills to identify your target market and work on making your site more visible to your audience. The team at WebFX uses different analytics tools to craft value-driven search ads, display ads, geo-targeted ads , and remarketing campaigns.

Agency

Agency SEO Conversion Rate ROI

3 ways to use data analytics to connect with Hispanic consumers

Martech

SEPTEMBER 4, 2024

This geo-targeting ensures marketing content and messages are highly relevant to customers in specific locales. The post 3 ways to use data analytics to connect with Hispanic consumers appeared first on MarTech. But to make this actionable, it’s helpful to fence this information by a geographic region. Processing.

Geo targeting

Geo targeting Communications Education Conversion Rate

AdTech Trends

T-Mobile acquires Octopus Interactive rideshare adtech platform

Curb introduces one-stop advertising solution

Trending Sources

Digital out-of-home advertisers seek hyper-local, contextual targeting

Growth of Location Based Marketing and Its Importance

NBCUniversal launches self-serve programmatic ad portal for Peacock TV

Advertising in local markets: A playbook for success

How to control Performance Max campaigns

Why we care about mobile marketing: A guide for marketers

4 things to beware of with Google’s Performance Max automated campaigns

Is Google Analytics going away? What marketers need to know

What Are The Benefits of In-Game Advertising?

What Is Hybrid Broadcast Broadband TV (HbbTV) Advertising and How Does It Work?

Best Analytics Agency: Top 8 Choices for 2022

3 ways to use data analytics to connect with Hispanic consumers

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