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The new ad solution taps into Curb TaxiTV — original content shown on in-vehicle screens — and mobilead units that run before, during and after rides. Before CJC, advertisers lacked the capability to simultaneously run or synchronize mobile and TaxiTV ads,” Liz Tamam, Curb’s marketing and media director, told MarTech.
Here are some things to consider to get the best out of mobile campaigns. Keep your mobileads short and sweet. Reimagine what a mobilead can be and break out of the traditional banner format to stand out on small screens. Go local with geo-targeting. Concise copy is key on a tiny screen.
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