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Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus. You will be able to address the challenges with the strategy and it will lead to better results and ROI. GeoTargeting. Engage is a one-stop shop for push alerts that are geo-targeted.
Point-of-Interest targeting purchase. Weather-triggered targeting. Geo-fencing/geo-targeting. Voter-file targeting. It also delivers better ROI and improves yields, while upholding modern privacy standards. However, you still need to test to refine your campaigns and maximize your ROI.
Therefore, data analytics allows marketers to design effective marketing funnels with the highest ROI. Google Analytics for Content Marketing: How to Track and Improve Your ROI. The team at WebFX uses different analytics tools to craft value-driven search ads, display ads, geo-targeted ads , and remarketing campaigns.
This geo-targeting ensures marketing content and messages are highly relevant to customers in specific locales. In our case, we know social media and mobile platforms are powerful engagement mediums with high ROI. Suppose we’re building a personalized video campaign targeting young families in Arizona. Processing.
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