Digiday

JULY 24, 2024

The latest updates come from Nexxen, an ad tech firm, which today is debuting new tools for political advertising that let campaigns geo-target voters by political districts and provide ways to optimize campaign end times within their flight schedule. Continue reading this article on digiday.com.

Geo targeting 89

Geo targeting Ad Tech Marketing Audience 89

Basis

JUNE 29, 2022

Note that these aren’t the only privacy-friendly targeting solutions available to political marketers, as there are many, but tapping into these two will put you well on your way to better identifying, understanding, and speaking to your target audiences as you ramp up media buys for your campaign. Contextual Targeting.

Geo targeting 96

Geo targeting Advertising Cookies Audience 96

Martech

DECEMBER 17, 2021

Free media opportunities, which 29% of DOOH advertisers said they used, were a direct consequence of the decline of out-of-home advertising during pandemic-related lockdowns and general budget and revenue challenges for advertisers. Also, 42% said they could do contextually relevant targeting.

Geo targeting 113

Geo targeting Advertising MarTech Audience 113

Digiday

MARCH 27, 2023

Sponsored by Best Buy Ads Retail media networks have surged in recent years as retailers leverage first-party data to establish robust media and advertising businesses for brands. but any brand that wants to target audiences based on first-party data can benefit from retail media networks.”

Retail 71

Retail Geo targeting Electronics Media 71

Martech Series

JANUARY 5, 2023

Geo Targeting. In order to send users customized messages based on their location, geo-targeting marketing is utilized to locate the user. Personalization improves consumer experience, which is the main advantage of geo targeting marketing. Engage is a one-stop shop for push alerts that are geo-targeted.

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

illumin

AUGUST 26, 2020

While we haven’t achieved Blade Runner status yet, DOOH will eclipse traditional OOH media in just a few years. OOH media is one of the oldest and easiest to recognize forms of advertising. With Out-Of-Home Media appeared first on AcuityAds Inc. It uses traditional tactics such as billboards, […].

Media 92

Media Demand Side Platform Advertising Geo targeting 92

MNTN

AUGUST 25, 2022

As Media Post’s Joe Mandese recently mused , “For at least half my time spent covering the medium, people have been flummoxing how to describe [CTV] and what to actually call it. It’s not just media pundits and consumers that see CTV as the next evolution of television—advertisers do too. Advertisers Double Down.

Geo targeting 105

Geo targeting Entertainment Media Advertising 105

Digiday

OCTOBER 18, 2022

Misfits Market, the online value grocer and subscription box for fresh produce, is tapping social media and out-of-home advertising to boost brand awareness as it seeks the attention of its target audience: Gen Z and older millennials. Specifically, Misfits Market targets 25-to-49-year-olds in the U.S.

Media 72

Media Marketing Food Geo targeting 72

Ad Monsters

OCTOBER 10, 2024

Still , some brands are seeing the potential in Spanish-language media. “I’ve seen a major shift in how AVOD is serving Hispanic audiences, with brands growing recognition of the incredible potential within this demographic,” shared Isabel Rafferty Zavala, CEO of Canela Media. And this is not just lip service.

Advertising 105

Advertising Geo targeting Entertainment Audience 105

Basis

MAY 9, 2022

Fortunately, there is one existing solution that affords media buyers all these benefits: automation. By adopting workflow automation, media buyers have more time to focus on these types of strategies and ensure they are crafting messaging that better targets unique segments. Geo-targeting campaigns.

Geo targeting 83

Geo targeting Advertising Machine Learning Audience 83

Martech

APRIL 19, 2024

Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. This marketing segmentation supports the development of targeted messaging and media plans for local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Advertising 115

Advertising Marketing Geo targeting Retail 115

Media Math

JUNE 28, 2023

Sports Marketplace Ensure your ads get delivered in premium sports-related environments people know and trust, with geo-targeting to show relevant ads to audiences based on their location and the local sporting seasons currently happening.

Geo targeting 52

Geo targeting Media Food Audience 52

illumin

OCTOBER 4, 2023

Programmatic advertising is a critical tool for marketers, letting them optimize digital campaigns and create efficiency in their ad buying process and social media marketing shouldn’t be an exception to this. So, why is it that so many advertisers are including social media in their programmatic strategy?

Media 52

Media Geo targeting Display Advertising Audience 52

The Ad Tech Blog

JUNE 25, 2024

This event could be an email, text message, app notification, or media ad. Mobile Display Advertising Using Geo-targeting & Geofencing | Thumbvista – An article discussing the use of geofencing in mobile display advertising. When a device enters or exits this geofenced area, an event is triggered.

Mobile Ads 130

Mobile Ads Conversion Rate Machine Learning Geo targeting 130

More About Advertising

MARCH 25, 2024

The confectionery company increased sales of its Celebrations product by 35% during Diwali, with an interactive, geo-targeted AI campaign with Bollywood … The post Cadbury and Ogilvy Mumbai win WARC effectiveness top spot first appeared on More About Advertising.

Geo targeting 59

Geo targeting Advertising Finance Media 59

MNTN

JULY 13, 2022

As we’ve covered earlier, the landscape of sports media rights is changing and leagues continue to follow their audiences where they prefer to watch. Geo-targeting is made easy within a channel already only available to that region. Sports are the common reason TV viewers are hanging on to their cable subscriptions.

Geo targeting 98

Geo targeting Audience Advertising Media 98

InMobi

JULY 13, 2016

Social Sharing Many millennials seek advice online, and enjoy declaring purchases and opinions through social media. Social media sharing is a key feature and even a necessity for millennials, providing a social sharing option as a core component of brand marketing will help drive adoption.

Retail 52

Retail Geo targeting Communications Conversion 52

Single Grain

MARCH 9, 2022

Then it might be time to start working with a paid media agency. A paid media agency can provide all the necessary skills and experience to help you reduce your team’s workload, boost your profit margins and grow your business. . TABLE OF CONTENTS: ↓ What Is a Paid Media Agency? What Is an Example of Paid Media?

Agency 52

Agency Media Ad network Retargeting 52

Single Grain

JUNE 5, 2023

With its large user base and global reach, Facebook has positioned itself as an indispensable tool for businesses leveraging the power of social media marketing. Facebook Ads is the advertising platform of the leading social media platform, Facebook. Integrates well with other social media platforms leading to broader visibility.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Media Math

MARCH 9, 2022

No campaign material targeting Russia or Belarus will be accepted, ad traffic from Russia and Belarus will be removed from our ecosystem and geo-targeting blocks will be in place. MediaMath will not support any advertising in Russia or Belarus for the foreseeable future.

Geo targeting 52

Geo targeting Advertising 52

Digiday

JANUARY 22, 2023

Asked what specific ad targeting capabilities from Hulu will be ported to Disney+, Ferro said, “it’ll be some of the basic stuff: age, gender, some geo-targeting. And then the full suite of targeting in July.” to Disney’s media properties and more than 100 million U.S. household-level IDs, she added.

Ad Targeting 87

Ad Targeting Ad Server Geo targeting Ad Tech 87

InMobi

MAY 24, 2023

InMobi won awards and made the shortlist in the following campaign categories: Wins Experimental/Innovation Technology: Put your money where your mouth is: Closeup with innovative voice recognition ad unit to promote new toothpaste range – GOLD Lead Generation: stc pay user acquisition campaign yields staggering app usage, retention and transaction (..)

Geo targeting 52

Geo targeting Rich Media Brand Awareness Conversion 52

Single Grain

JULY 31, 2023

Geo-targeting techniques can help businesses enhance their local reach and improve the effectiveness of their local PPC campaigns. By using precise location targeting, radius targeting and location-based ad customization, businesses can direct their ads to the most relevant audiences and improve their overall campaign performance.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

InMobi

SEPTEMBER 2, 2014

Brands are looking for the best ways to include mobile in their media mix this holiday season, but smart marketers know that simply repurposing existing desktop banners will not tap into the true power of mobile to drive holiday sales. Users can click through to a mobile site or app to buy on-the-spot thereby driving immediate sales.

Rich Media 52

Rich Media Geo targeting Mobile Ads Retail 52

Digiday

FEBRUARY 9, 2023

TV advertising used to be a space where media buyers were in charge of securing ad spots and where large brands tended to dominate, but as technologies have developed and connected TV has gained popularity, television has become a performance marketing channel accessible to companies of all sizes.

Geo targeting 69

Geo targeting Retargeting A/B Testing Conversion 69

InMobi

OCTOBER 20, 2020

Data-driven Marketing: Marketers must choose measurement at multiple stages of the purchase journey; be it online to online conversions with mobile-first shopping pages, footfall uplift using geo-targeted polygons at stores, third-party loyalty data to understand purchases, or household targeting through cross-identity device graphs.

Retargeting 52

Retargeting Geo targeting Viewability Conversion 52

Media Math

JUNE 21, 2023

CPM Available Regions: Global Channels: Display & Video Shopper Marketplace This marketplace perfectly aligns with e-commerce in-market shoppers to reach your target audience wherever they are in environments they know and trust while improving your CPA, ROI and general direct response goals. CPM, Video – $5.00-$9.00

Audience 52

Audience Geo targeting Advertising CPM 52

Martech

MAY 13, 2022

By posting content to social media platforms, optimising your website for Google, paying for digital ads, and using a mobile-friendly platform to build and manage your website, you’re participating in the mobile zeitgeist. Go local with geo-targeting. Mobile access to the web is ubiquitous. Think outside the banner.

Marketing 121

Marketing Banner Retail Geo targeting 121

Basis

MAY 15, 2023

We’ve already taken a closer look at contextual targeting , so let’s examine some of the ways geo-based targeting strategies like location targeting, localized marketing, and geotargeting can help advertisers reach their audiences. In Chicago, Red Bull made the iconic Chicago Loop the star of a billboard ad.

Cookies 98

Cookies Geo targeting Real Estate GDPR 98

InMobi

OCTOBER 29, 2013

Chris James, of Steel Media Ltd. He then proceeded to explain the affluence of geo targeting, context and behavior. He joined fellow leaders from industry-changing companies such as Storm8 , PlayFirst , Fiksu and Glu Mobile. The conversation has really shifted to Lifetime Value (LTV),” said Cohen. Secondly, data is far richer.”

Geo targeting 52

Geo targeting Conversion Audience Media 52

Martech

AUGUST 25, 2022

It’s much more like social media advertising, where ads regularly go stale and stop driving results. Geo-targeting. And for many advertisers used to only writing text ads, the mere fact that they’re now asked for video ads too can be daunting. So the advice we have here is not to overthink video ads.

Machine Learning 108

Machine Learning Conversion Geo targeting Audience 108

Martech

FEBRUARY 3, 2022

If you’re used to advertising on social media and similar platforms, you may have gotten used to writing ads or posts that aim to be attention-getting above all. And with more advanced PPC tools, you can bring virtually any first-party data into a rule engine to automate your PPC decision-making. You fail to write “helpful” ad components.

Geo targeting 98

Geo targeting Conversion Audience Advertising 98

InMobi

APRIL 18, 2013

The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, social media and mobile. Smartphones have become the prime source of information among car shoppers.

AutoMobile 52

AutoMobile Rich Media Geo targeting Mobile Ads 52

Lemonads

OCTOBER 4, 2020

Social media advertising spy tools are strongly efficient and they’re truly proving how advertisers are scoring high by researching competitors’ strategies, especially with Facebook’s ads! You can also contribute to the platform by adding tags to the creative , submitting a bug report, or labeling the ad as an affiliate or non-affiliate ad.

Affiliates 52

Affiliates Geo targeting eCommerce Non-Profit 52

Basis

SEPTEMBER 14, 2022

We’ve already taken a closer look at contextual targeting , so let’s examine some of the ways geo-based targeting strategies like location targeting, localized marketing, and geotargeting can help advertisers reach their audiences. Location Targeting and Geo-Targeted Creative.

Cookies 81

Cookies Geo targeting Real Estate GDPR 81

AdvertiseMint

JANUARY 18, 2024

Useful blogs encourage subscriptions and social media follows. Social Media Marketing Social media marketing means promoting your business on popular social sites like Facebook, Instagram, X, TikTok, YouTube, etc. More traffic, in turn, lifts sales. They nurture the relationship with a consumer beyond purchases.

Marketing 97

Marketing SEO A/B Testing Conversion Rate 97

InMobi

DECEMBER 24, 2014

Marketers need to adapt the length of the video ad to the target platform. Go beyond basic targeting for improved ad performance Targeting is crucial. Go beyond demographic targeting to drive campaign performance. Research from Nielsen released in March 2014 shows a strong leaning toward apps over the mobile web.

Video Ads 52

Video Ads Geo targeting Click Through Rate Banner 52