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Geofencing Strategies for Hyper-Localized Mobile Ads

The Ad Tech Blog

Geofencing mobile ads offer a powerful way to target potential customers based on their location. By creating virtual boundaries, businesses can deliver personalized ads to users within a specific area, increasing engagement and conversion rates. This event could be an email, text message, app notification, or media ad.

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Curb introduces one-stop advertising solution 

Martech

The new ad solution taps into Curb TaxiTV — original content shown on in-vehicle screens — and mobile ad units that run before, during and after rides. Before CJC, advertisers lacked the capability to simultaneously run or synchronize mobile and TaxiTV ads,” Liz Tamam, Curb’s marketing and media director, told MarTech.

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Six Mobile Creative Ideas to Dramatically Increase Holiday Sales

InMobi

Brands are looking for the best ways to include mobile in their media mix this holiday season, but smart marketers know that simply repurposing existing desktop banners will not tap into the true power of mobile to drive holiday sales. The selected product is dynamically displayed in the ad based on the users profile.

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Why we care about mobile marketing: A guide for marketers

Martech

The mobile web is also getting transformatively faster, with 5G quickly becoming the global wireless standard. 5G enables consumers to comfortably stream movies, connect to multiple devices, and makes mobile browsing comparable to desktop/laptop browsing. Mobile access to the web is ubiquitous. Go local with geo-targeting.

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Strategies for Successful Mobile Programmatic Buying

Smart-Hub

An average user spends 3 hours and 15 minutes on their phone per day, making mobile media buying an effective method to reach customers wherever they are. Programmatic mobile advertising allows for achieving better results while significantly reducing human intervention. What is Mobile Programmatic Advertising?

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How Auto Brands Can Win With Mobile

InMobi

The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, social media and mobile.

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10 Best Facebook Advertising Strategies to Drive More Revenue

Single Grain

With its large user base and global reach, Facebook has positioned itself as an indispensable tool for businesses leveraging the power of social media marketing. In this article, I will share the top-performing Facebook ads strategies to maximize your digital marketing efforts. Work With Us What Are Facebook Ads? Let’s begin!