The Ad Tech Blog
JUNE 25, 2024
Geofencing mobile ads offer a powerful way to target potential customers based on their location. By creating virtual boundaries, businesses can deliver personalized ads to users within a specific area, increasing engagement and conversion rates. This event could be an email, text message, app notification, or media ad.
Martech
MAY 8, 2024
Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. The new ad solution taps into Curb TaxiTV — original content shown on in-vehicle screens — and mobile ad units that run before, during and after rides.
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Martech
MAY 13, 2022
Here are some things to consider to get the best out of mobile campaigns. Keep your mobile ads short and sweet. Reimagine what a mobile ad can be and break out of the traditional banner format to stand out on small screens. Go local with geo-targeting. Concise copy is key on a tiny screen.
InMobi
SEPTEMBER 2, 2014
Brands are looking for the best ways to include mobile in their media mix this holiday season, but smart marketers know that simply repurposing existing desktop banners will not tap into the true power of mobile to drive holiday sales. Users can click through to a mobile site or app to buy on-the-spot thereby driving immediate sales.
Smart-Hub
JUNE 17, 2024
What is Mobile Programmatic Advertising? Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). In any case, the more settings are applied, the more targeted the campaign gets.
InMobi
APRIL 18, 2013
These trends have led the industry to push and adopt mobile media which traditionally has been reluctant to embrace new technologies. It is important for auto manufacturers to recognize this shift and set the stage with innovative and creative mobile ad campaigns.
Single Grain
JUNE 5, 2023
To write compelling and engaging ad copy, you will need to consider the following: Remember that the average person has a very short attention span. To account for this, web and mobile ads should be short, crisp and captivating enough to catch users’ attention instantly.
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