The Ad Tech Blog

JUNE 25, 2024

Geofencing mobile ads offer a powerful way to target potential customers based on their location. By creating virtual boundaries, businesses can deliver personalized ads to users within a specific area, increasing engagement and conversion rates. This event could be an email, text message, app notification, or media ad.

Mobile Ads 130

Mobile Ads Conversion Rate Machine Learning Geo targeting 130

Martech

MAY 13, 2022

SMS can also be used by retailers to facilitate payments. Although QR codes are associated with mobile marketing, they’re an effective way to engage customers across many offline and online channels. QR codes can be added to digital, video, and print ads to motivate customers to interact with a brand.

Marketing 120

Marketing Banner Retail Geo targeting 120

InMobi

SEPTEMBER 2, 2014

Brands are looking for the best ways to include mobile in their media mix this holiday season, but smart marketers know that simply repurposing existing desktop banners will not tap into the true power of mobile to drive holiday sales. Users can click through to a mobile site or app to buy on-the-spot thereby driving immediate sales.

Rich Media 52

Rich Media Geo targeting Mobile Ads Retail 52

InMobi

APRIL 18, 2013

These trends have led the industry to push and adopt mobile media which traditionally has been reluctant to embrace new technologies. It is important for auto manufacturers to recognize this shift and set the stage with innovative and creative mobile ad campaigns.

AutoMobile 52

AutoMobile Rich Media Geo targeting Mobile Ads 52

InMobi

AUGUST 21, 2013

As per the study, 40% of digital travel researchers will plan trips via tablets and smartphones in 2013, and that more than one-quarter of digital travel bookers will buy on their mobile devices. billion in 2016 on digital advertising which includes both online and mobile. As per eMarketer forecast travel marketers will spend $4.7

Marketing 52

Marketing Geo targeting Mobile Ads Audience 52

PrograMetrix

JULY 7, 2021

As more states legalize recreational use, entrepreneurs and investors pour capital into cannabis distribution and retail. With location services enabled, mobile device IDs are cataloged when the devices enter the defined geofence. laptops, tablets, desktops, and Smart TVs) at an individual user level. Geofence Conquesting.

Advertising 52

Advertising Retargeting Geo targeting Retail 52

Ad Monsters

SEPTEMBER 15, 2024

For publishers, replicating this success means employing dynamic placements like geo-targeted mobile ads and DOOH screens in public spaces to create highly relevant, engaging campaigns. Financial services, technology, and retail sectors are already leading this charge.

Geo targeting 115

Geo targeting Audience Brand Lift Advertising 115