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Brands are looking for the best ways to include mobile in their media mix this holiday season, but smart marketers know that simply repurposing existing desktop banners will not tap into the true power of mobile to drive holiday sales. Users can click through to a mobile site or app to buy on-the-spot thereby driving immediate sales.
Here are some things to consider to get the best out of mobile campaigns. Keep your mobileads short and sweet. Reimagine what a mobilead can be and break out of the traditional banner format to stand out on small screens. Go local with geo-targeting. Concise copy is key on a tiny screen.
To write compelling and engaging ad copy, you will need to consider the following: Remember that the average person has a very short attention span. To account for this, web and mobileads should be short, crisp and captivating enough to catch users’ attention instantly. This is a highly effective way to improve your ROI.
Once the IDs are collected, cannabis brands can target these users with mobileads to promote their dispensary stores, products, and offers. Brands can then extend the reach of mobile geofencing campaigns by leveraging cross-device targeting technology to advertise across other connected devices (i.e.,
Advanced campaign consultation, including geo-targeting and day-parting. Key Services: Creating, managing, optimizing and analyzing Google Search Ads, Display Ads, Shopping Ads, Microsoft Ads, and other online ad platforms. Running retargeting campaigns based on target demographics.
These pop-up ads appear as small boxes on a web page, and viewers can choose to take action or click off the ad. Interstitial Ads Interstitial online advertising is popular for mobileads. Interstitial ads are a solution for freemium apps, where users can opt to watch an ad instead of paying for the app.
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