illumin

APRIL 30, 2024

By using automation, personalized ads can be triggered when customers opt into location sharing on a mobile app. When combined with demographics and customer intelligence from app activity and mobile search behavior, the location data becomes even more powerful. This is the essence of geotargeting.

Geo targeting 59

Geo targeting Demand Side Platform Cookies Food 59

InMobi

APRIL 18, 2013

Location based services: Auto dealers can leverage the mobile medium to deliver geo targeted alerts or push notifications on the offerings. When customers scan the code, they can be directed to the dealership website to obtain more information such as pricing and specifications.

AutoMobile 52

AutoMobile Rich Media Geo targeting Mobile Ads 52

InMobi

AUGUST 21, 2013

Mobile phones are being used across the travel booking funnel from planning and booking and until the last day of the trip exploring maps, local information and weather information. According to a Nielsen study travel related searches raised the third highest number of follow-up actions per mobile search out of 15 categories.

Marketing 52

Marketing Geo targeting Mobile Ads Audience 52

Adtelligent

OCTOBER 6, 2021

Great targeting capabilities. The leverage of different types of data helps SSP to create advanced targeting options. The platform can often employ remarketing, geo-targeting, data and IP address targeting, website or app targeting, and many other possibilities to enhance the accuracy and quality of shown ads.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52