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Digital out-of-home advertising: a quick guide

illumin

Check out our handy guide on how to step up your DOOH game. These selfies would then pop up in various digital billboards across Times Square. Curious to learn more about digital out-of-home advertising? Out-of-home advertising or OOH has been around for decades. Take for example, the Beauty Mark social media campaign by CVS.

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Online grocer Misfits Market tailors social media content to evolve with Gen Z, millennials

Digiday

The pop-up sought to illustrate the difference between traditional grocery stores’ wasteful food supply chains versus Misfits Market’s supply chain that saves consumers money. According to Pathmatics, the brand spent a little over $23 million so far in 2022 on advertising efforts.

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Marketing Theories: 15 Digital Marketing Theories to Grow Business Revenue

AdvertiseMint

Do you ever feel lost trying to keep up with marketing in a fast-moving online world? Track when they click your site, sign up, and purchase. Email Marketing Email marketing means sending messages and offers to people who signed up to receive your newsletters. Sustained value comes from building relationships and community.

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Top 10 Interstitial Ad Networks for Publishers [2022]

Monetize More

They have over 12 billion geo-targeted ads served regularly to 70K publishers around the world. Supports interstitial ad formats, in-stream video, in-video, video slider, pop-unders, video banners, & push notifications. Offers a 100% fill rate with interstitial ad targeting.

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Precision Targeting Tactics for Effective Campaigns

Smart-Hub

For them, the more targeting settings a DSP platform offers, the better since they can ensure precision targeting marketing. An advertiser sets up targeting via a DSP platform. 4 Options to Power Precision Targeting To identify targeting options for your ad exchange, you can start by analyzing your competitors.

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Strategies for Successful Mobile Programmatic Buying

Smart-Hub

Marketers only need to set up the campaign; the platform does the rest. Set Up Targeting The final step before launching the campaign is to apply targeting settings: demographics, mobile geo-targeting, IAB categories, and others (the selection depends on the chosen DSP).

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How to Choose a Digital Marketing Agency That Delivers Results

Single Grain

New marketing tactics are popping up daily, so it can be tough for busy business owners and entrepreneurs to stay on top of the latest trends, figure out the best ways to use different platforms, and become a master in every area of digital marketing. Why do many businesses partner with an agency rather than hire in-house?

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