AdExchanger

NOVEMBER 20, 2024

As the advertising landscape evolves, retail media has emerged as a powerful beast that marketers must harness. ANA’s recent Retail Media Networks Fair brought together advertisers, retail media networks, a Wall Street advisor and measurement experts to discuss today’s hottest medium. The main takeaway?

Retail 97

Retail Media Geo targeting Advertising 97

Martech

MAY 13, 2022

SMS can also be used by retailers to facilitate payments. For example, a retailer could connect a coupon to a QR code in a TV ad with the goal of motivating viewers to scan the code (and make a purchase using the coupon). voice assistants for scheduling appointments, retail apps for curbside pickup at physical stores, etc.).

Marketing 131

Marketing Banner Retail Geo targeting 131

Basis

MAY 9, 2022

Dynamic Creative Optimization (DCO) systems activated by Customer Data Platform (CDP) infrastructure can automatically build thousands of digital ads that vary in real-time for product-based retargeting , creative personalization, audience segmentation, and customer journey enhancement. Geo-targeting campaigns.

Geo targeting 68

Geo targeting Advertising Machine Learning Audience 68

InMobi

OCTOBER 20, 2020

Harbolnas: The Massive Indonesian Sale Season Brought on by the rising popularity and usage of online retail, eCommerce shopping dates have become a major cultural phenomenon worldwide and an integral part of consumers’ shopping calendars.

Retargeting 52

Retargeting Geo targeting Viewability Conversion 52

InMobi

SEPTEMBER 2, 2014

Advanced Geo-Targeting For the brand interested in driving store traffic to their location (and away from their competitors): Use geo-location to target customers in close proximity to a your retail location or that of your competitors and engage them with a holiday offer and directions to the closest store.

Rich Media 52

Rich Media Geo targeting Mobile Ads Retail 52

PrograMetrix

JULY 7, 2021

As more states legalize recreational use, entrepreneurs and investors pour capital into cannabis distribution and retail. Brands can then extend the reach of mobile geofencing campaigns by leveraging cross-device targeting technology to advertise across other connected devices (i.e., Location Retargeting. Geofence Conquesting.

Advertising 52

Advertising Retargeting Geo targeting Retail 52

Single Grain

JULY 31, 2023

The benefits are numerous, from enhanced brand awareness and the ability to outrank the competition to easy retargeting capabilities and faster results than organic SEO. Geo-targeting techniques can help businesses enhance their local reach and improve the effectiveness of their local PPC campaigns.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52