VideoWeek
JANUARY 13, 2025
“In the first year, I think 80 percent was geo targeting, now it’s around 20 percent,” she said. “I think as companies are spending more, they’re refining their targeting. So they might be geo targeting but then adding interest.
Basis
MAY 9, 2022
Dynamic Creative Optimization (DCO) systems activated by Customer Data Platform (CDP) infrastructure can automatically build thousands of digital ads that vary in real-time for product-based retargeting , creative personalization, audience segmentation, and customer journey enhancement. Geo-targeting campaigns.
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InMobi
OCTOBER 20, 2020
Data-driven Marketing: Marketers must choose measurement at multiple stages of the purchase journey; be it online to online conversions with mobile-first shopping pages, footfall uplift using geo-targeted polygons at stores, third-party loyalty data to understand purchases, or household targeting through cross-identity device graphs.
Digiday
FEBRUARY 9, 2023
As a marketer going into our platform, you have full control over the audiences you’re targeting,” Douglas said. For example, you might set geo targets, but then we can further refine your geotargeting based on what’s performing best. You can A/B test the campaigns, but we further optimize on top of your choices.
Single Grain
JUNE 5, 2023
Dive Deeper: How to Easily Set Up a High-Conversion Facebook Retargeting Campaign 3) Include Engaging Videos The addition of high-quality video in your ads can increase engagement and conversions. It helps retarget your ads, measure ad results, and effectively reach interested buyers. This is a highly effective way to improve your ROI.
InMobi
SEPTEMBER 2, 2014
Advanced Geo-Targeting For the brand interested in driving store traffic to their location (and away from their competitors): Use geo-location to target customers in close proximity to a your retail location or that of your competitors and engage them with a holiday offer and directions to the closest store.
Martech
MAY 13, 2022
Go local with geo-targeting. These include the ability to create mobile-focused ads, retarget mobile users, and track and analyze customer behavior on mobile devices. Texting feels more intimate than other forms of communication, so take advantage of that closeness to forge relationships with your customers.
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