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Advanced Geo-Targeting For the brand interested in driving store traffic to their location (and away from their competitors): Use geo-location to target customers in close proximity to a your retail location or that of your competitors and engage them with a holiday offer and directions to the closest store.
InMobi won awards and made the shortlist in the following campaign categories: Wins Experimental/Innovation Technology: Put your money where your mouth is: Closeup with innovative voice recognition ad unit to promote new toothpaste range – GOLD Lead Generation: stc pay user acquisition campaign yields staggering app usage, retention and transaction (..)
Location based services: Auto dealers can leverage the mobile medium to deliver geotargeted alerts or push notifications on the offerings. RichMedia : Mobile ads allow for a level of engagement not possible in traditional media and enable brands to expand their customer relationships.
Features at Glance Other cool features like RichMedia, inline video ads, geo-targeting and MRAID 1.0 Also, until IDbecomes the predominant identifier, supporting both ODIN1 and IDwill help us continue to serve relevant ads. compliance are also part of this SDK ensuring that you maximize your revenue.
Marketers should utilize interactive richmedia ads, which should be intuitive and unintrusive. Marketing Takeaway: Mobile Ads influence mobile mothers’ decision processes. It is important that marketers engage moms in brand conversations. Align your advertising content for moms to consume on their mobile devices.
They have over 12 billion geo-targeted ads served regularly to 70K publishers around the world. As one of the largest independent ad networks, Fyber works with publishers, developers, media buyers, and DSPs. How will you benefit from ExoClick’s Interstitial Ad Network?
Leverage audience and Geo-targeting Combine the burst campaign with an engaging richmedia ad that targets specific cities, device, carrier and OS. Though an expensive way of marketing, the second order effect on virality, organic downloads and momentum works very well for most social apps.
Video and richmedia ads , with their dynamic storytelling and interactive elements, are highly engaging. You can also combat ad fatigue by trying out different ad formats: Interactive ads like quizzes and polls engage audiences actively, making the experience more personal and less rote.
Although roaming data charges are higher, many airports offer free WiFi within the airports which provides an opportunity for retail brands to use geotargeted mobile ads and time bound offers to drive foot traffic.
However, the most important features that a quality video ad network must have are the following: Multiple Targeting Options — A platform with several targeting options like geo-targeting, behavioral , and contextual targeting, will ensure that the ads served on your website are of interest to your audience.
Advanced campaign consultation, including geo-targeting and day-parting. Implement a cross-channel media buying strategy, including display, richmedia, video, and dynamic creatives. These ads include sponsored ads, display ads, static, video, and interactive social media ads. Map audience journey.
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