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“Overwhelmed with Leads”: How MFE Advertising’s Self-Serve Platform is Bringing In New Business

VideoWeek

“In the first year, I think 80 percent was geo targeting, now it’s around 20 percent,” she said. “I think as companies are spending more, they’re refining their targeting. So they might be geo targeting but then adding interest.

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6 tips for creating an engaging mobile video ad campaign

InMobi

This is creating huge opportunities for brands to reach their customers through video ads, a nifty ad format for brand communication and customer engagement. billion on mobile video ads in 2014, or close to one-quarter of total digital ad spends, per eMarketer. Marketers will spend over $1.4

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20 Best Video Ad Networks for Publishers

Brid.tv

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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How to control Performance Max campaigns

Martech

And for many advertisers used to only writing text ads, the mere fact that they’re now asked for video ads too can be daunting. The advice we’ve heard in conversation with our customers is that it’s more important to have fresh video ads rather than perfect ones. Geo-targeting.

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10 Best Facebook Advertising Strategies to Drive More Revenue

Single Grain

The different ad formats available for your Facebook ad strategy include the following: 1) Image Ads The traditional image ad is one of the primary ad types in Facebook advertising, which includes static images in the ad copy with a headline and brief description.

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5 tips for Performance Advertisers to #WinWithVideo

InMobi

Invest in your mobile video asset HD videos - The video experience on mobile is the key to engagement today and building High-Definition (HD) creatives - a 1080p video mp4 file not greater than 5 MB with a 16:9 aspect ratio - specifically for the mobile platform is the first step for every advertiser.

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12 Best Video Monetization Platforms in 2023 (Ranked & Reviewed)

Brid.tv

In case you’d rather just check out our list of top video monetization platforms, you can jump to that section from the table of contents below. hide ] What Is Video Monetization? Why You Should Choose a Premium Video Monetization Platform Over a Free One 12 Top Video Monetization Platforms for Making Money in 2023 1.