YieldBird

APRIL 27, 2023

As we see potential in enhancing the performance of the ads and, therefore, the revenue, we’ve added a Lazy Auction feature to our header bidding tool Quick Wrap. To combat this issue, publishers are often asked to reduce the number of bids they send. In this case, fewer bids do not translate into fewer auctions won.

Header Bidding 98

Header Bidding A/B Testing CPM Ad Inventory 98

Monetize More

JULY 8, 2022

In this article, we’ll explore how in-app header bidding works and why you should consider using it for scaling your app monetization. What Is In-App Header Bidding? In-App Header Bidding is a kind of programmatic advertising technology integrated into an app’s SDK for monetizing app traffic.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

PubMatic

OCTOBER 27, 2022

For a web publisher, utilizing third-party header bidding technologies is commonplace. As an open-source framework, Prebid empowers web publishers to more effectively monetize ad impressions. The post Publishers Deserve to Choose Their Optimal Header Bidding Setup appeared first on PubMatic.

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Header Bidding Impressions Ad Tech Advertising 75

AdPushup

NOVEMBER 15, 2022

Today, publishers can leverage solutions such as header bidding, ad refresh, ad recover to earn higher revenue. Digital and programmatic advertising models have enhanced website monetization capabilities for publishers. But, they have also led to increased complexity, both technical and otherwise, in the ad tech industry.

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Header Bidding Impressions Ad Tech Advertising 98

MediaFuse

NOVEMBER 29, 2016

Header bidding is a programmatic technique leveraged by publishers that offers inventory to multiple ad exchanges at the same time before making calls to their ad server. The technology unites all publishers’ header bidding demand sources into one unified auction. Cons of Header Bidding.

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Header Bidding Ad Server Ad Ops Impressions 52

Monetize More

NOVEMBER 10, 2022

Unfilled ad impressions mean ad revenue left on the table. Based on our extensive ad optimization experience, here’s a guide that will help you troubleshoot, identify the cause of the unfilled ad impression and put an end to this revenue-killer. How to check unfilled ad impression volume? Step 1: Log into Google Ad Manager.

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Impressions CPM Header Bidding Ad network 95

MNTN

AUGUST 30, 2024

One of the most popular techniques is header bidding. Below, you’ll learn what header bidding is, as well as the benefits and potential drawbacks of this marketing process. What Is Header Bidding? Header bidding allows publishers (i.e., Here are some of the benefits of header bidding: 1.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

Ad Monsters

JULY 3, 2024

Kean Wang, VP of Product and Strategy at Intowow, reveals best practices for balancing Header Bidding and Google Ad Manager to maximize publisher revenue. A Simple and Elegant Approach In the real world, campaigns are managed by DSPs who bid for impression opportunities in auctions.

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Header Bidding CPM Impressions Viewability 104

MNTN

SEPTEMBER 30, 2024

Understanding the difference between various bidding strategies will help you maximize your return on investment (ROI) while also getting your content in front of the ideal audience. Two of the most popular frameworks you’ll encounter are header bidding and real-time bidding (RTB). What Is Real-Time Bidding?

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Header Bidding Ad Exchange Impressions Ad Server 52

MNTN

SEPTEMBER 30, 2024

Understanding the difference between various bidding strategies will help you maximize your return on investment (ROI) while also getting your content in front of the ideal audience. Two of the most popular frameworks you’ll encounter are header bidding and real-time bidding (RTB). What Is Real-Time Bidding?

Header Bidding 52

Header Bidding Ad Exchange Impressions Ad Server 52

MNTN

SEPTEMBER 30, 2024

Understanding the difference between various bidding strategies will help you maximize your return on investment (ROI) while also getting your content in front of the ideal audience. Two of the most popular frameworks you’ll encounter are header bidding and real-time bidding (RTB). What Is Real-Time Bidding?

Header Bidding 52

Header Bidding Ad Exchange Impressions Ad Server 52

MNTN

AUGUST 30, 2024

One of the most popular techniques is header bidding. Below, you’ll learn what header bidding is, as well as the benefits and potential drawbacks of this marketing process. What Is Header Bidding? Header bidding allows publishers (i.e., However, it’s a double-edged sword.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

Automatad Inc.

JANUARY 29, 2023

Share Tweet Share Necessity is the mother of invention, and ‘Header Bidding’ is one good example. So, when publishers and advertisers were losing revenue, were fed up with big players’ monopolies , and needed more efficiency, transparency, and flexibility in programmatic advertising- header bidding was born.

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Header Bidding Ad Server Ad Exchange Ad Inventory 52

Smarty Ads

JULY 5, 2021

Header-bidding is an AdTech solution for publishers that allows running parallel auctions, in which multiple ad exchanges and networks bid on the same impression simultaneously. However, to use this technology, media owners have to deploy header-bidding wrapper.

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Header Bidding Ad Exchange Impressions Media 52

Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Automatad Inc.

FEBRUARY 8, 2024

Unlocking the full potential of header bidding by crossing the complex integration and setup is a tough task for many publishers. Google Ad Manager (GAM) just got a solution for this – header bidding trafficking. In this extensive guide, we have covered everything about header bidding trafficking.

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Header Bidding CPM Ad Space Banner 52

MediaFuse

JUNE 17, 2017

Industry media erupted, proclaiming that the program, which the search giant dubbed exchange bidding in dynamic allocation (EBDA), was the death knell for header bidding. Publishers and demand sources have been fans of the bidding tactic because it gives them a head start and an edge on submitting bids on impressions.

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Header Bidding Ad Exchange Ad Inventory Impressions 52

Brid.tv

FEBRUARY 13, 2023

Amazon Publisher Services (APS) is one of the most optimal header bidding technologies of 2023 due to its access to extensive first-party data (credit card behavior, emails, etc.). Unified Ad Marketplace (UAM) is a server-side header bidding platform that helps publishers sell ad inventory and manage their bidding partners.

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Header Bidding Ad Ops Demand Side Platform Impressions 52

InMobi

JULY 24, 2019

There are Few Drawbacks but Many Benefits of Header Bidding For App Publishers and Developers. For app publishers and developers looking to improve their ad monetization programs, there are many benefits of header bidding and only a few drawbacks. Interested in learning more about in-app header bidding?

Header Bidding 52

Header Bidding CPM Ad network Fill rate 52

AdPushup

OCTOBER 19, 2023

Delve into the transformative influence of Server Side Header Bidding on programmatic advertising. In the world of programmatic advertising, the competition for ad impressions is fierce. Most publishers and advertisers have turned to server-to-server header [.]

Header Bidding 52

Header Bidding Advertising Impressions 52

InMobi

JUNE 29, 2020

Header bidding as an ad technology has evolved from being a less understood concept to a mainstay over the past few years. The shift from a legacy, waterfall-based mediation logic to a simultaneous mediation logic (as seen in the header bidding world) has proven to be an effective monetization strategy for app publishers.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Ad Exchange 52

AdPushup

AUGUST 15, 2022

Integrated inside an app’s SDK, in-app header bidding assures a uniform auction, spurring competition among bidders from various demand sources for each in-app ad impression and eventually choosing the highest offer on each ad impression.

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Header Bidding Impressions Ad Ops Ad Tech 52

InMobi

JULY 29, 2020

InMobi is now directly integrated with MAX's in-app header bidding platform. Publishers on MAX can deploy our header bidding SDK and find near immediate improvement in the demand diversity and bid depth as more impression opportunities are exposed to a wider set of our demand partners.

Header Bidding 52

Header Bidding Fill rate Impressions 52

AdExchanger

JANUARY 19, 2024

Current inefficiencies in programmatic auctions are manifold: bid duplication, misguided traffic shaping and volume bias among DSPs. Header bidding turned one bid request into a dozen, as more SSPs sold identical copies of publisher inventory.

Header Bidding 104

Header Bidding Impressions 104

Smart-Hub

FEBRUARY 16, 2024

For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). In this guide, we have header bidding explained, so keep reading to discover all the details. Let’s start with the header bidding definition.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

InMobi

JULY 28, 2021

Publishers are embracing in-app header bidding as their preferred monetization solution as advertisers have increasingly found more value in such inventory. This is a large shift from just two years ago when there was widespread scepticism on the role of header bidding in the in-app environment.

Header Bidding 52

Header Bidding Impressions Ad Exchange Entertainment 52

InMobi

NOVEMBER 5, 2018

In-app header bidding is all the rage today.¹ 2) In-App Header Bidding Solutions Already are Proven Effective Luckily, a solution to these woes already exists. 4) In-App Header Bidding Will Become Increasingly Necessary But, despite concerns, in-app header bidding will likely become more commonplace in the industry.

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Header Bidding Ad Server Ad Inventory Mobile Ads 52

InMobi

MAY 30, 2019

In-app header bidding and pre-bid solutions have gained traction as a workaround to this. Competition is Always a Good Thing In a header bidding auction, all inventory is made available to top advertisers and demand side bidders simultaneously. In Audience Bidding, each demand source brings in unique audience data.

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Header Bidding Audience Impressions Ad Space 52

Automatad Inc.

NOVEMBER 9, 2023

Share Tweet Share Programmatic advertising is rooted in two vital demands: getting high prices for ad impressions and putting ads in front of the right audience. Header bidding (HB) is a proven way to quench these two demands and gives the publishers a chance to get out of walled gardens. This blog gives answers to all this.

Header Bidding 52

Header Bidding Ad Server CPM Ad Exchange 52

YieldBird

APRIL 27, 2023

As we see potential in enhancing the performance of the ads and, therefore, the revenue, we’ve added a Lazy Auction feature to our header bidding tool Quick Wrap. To combat this issue, publishers are often asked to reduce the number of bids they send. In this case, fewer bids do not translate into fewer auctions won.

Header Bidding 52

Header Bidding A/B Testing CPM Ad Inventory 52

Clearcode

MAY 24, 2023

Over the past few years, Clearcode has worked on many Prebid-related projects for our clients where we’ve built wrappers, adapters and user interfaces to manage the header bidding process and various demand sources. Related posts What is Header Bidding and How Does it Work? client-side header bidding).

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Header Bidding Ad Server Ad Exchange Agency 92

Ad Monsters

JULY 30, 2024

Imagine you’re at an auction, but instead of bidding wildly, you have an algorithm whispering the optimal bid in your ear. This algorithm analyzes historical pricing data, current market conditions, and the value of the impression to tweak bids just enough to win ad impressions without overpaying.

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Header Bidding Impressions Ad Inventory Fill rate 108

Martech Series

JANUARY 19, 2023

Header bidding pioneer creates on-ramp for ad-supported content publishers to access its programmatic demand and patented optimization technology with no long-term commitment. Marketing Technology News: Message, Frequency, Delivery – which is #1?

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Header Bidding Machine Learning Ad Exchange MarTech 87

Monetize More

MARCH 10, 2023

One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. for 104,752 ad impressions.

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Header Bidding CPM Ad Inventory Click Through Rate 98

Monetize More

DECEMBER 21, 2022

Step 6: Signing up with a Header Bidding Solution. More publishers are now opting for a Header Bidding Solution. As we know, with Header Bidding we can eliminate waterfall passback. There’s a higher chance to strike lucrative deals during Q4 as this helps advertisers meet their targets.

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Header Bidding Viewability Ad network Fill rate 97

Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

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Header Bidding Fill rate Ad Server Audience 94

Clearcode

JULY 24, 2023

The software connects publishers with multiple ad exchanges, demand-side platforms, and ad networks, enabling them to sell their advertising impressions to a broader pool of potential buyers and helping them to understand audience insights deeply. The winning bid is then sent back to the website, where the ad is shown to the user.

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