Monetize More

JUNE 8, 2022

Compared to RPMs, RPS can be a more helpful measurement for publishers that use rich media, videos, or other features that lead to multiple pageviews per session. This is where you can make use of Pubguru Header Bidding to get the best out of ad placement optimization. How are RPMs and Session RPMs (RPS) related?

Header Bidding 52

Header Bidding Viewability Fill rate Ad Inventory 52

Monetize More

MAY 10, 2022

In this case, an ad impression is rendered on your website after a lengthy chain of redirects is completed. In spec sheets, you can list the ad size, ad type & ad format specifications which can also include rich-media requirements, third-party ad tag acceptability, etc. Programmatic facilitates this to a great extent.

Header Bidding 52

Header Bidding Ad Inventory Ad network Rich Media 52

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. However, advertisers now seem to be more inclined towards vCPM as it promises for viewable impressions.

Viewability 52

Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. However, advertisers now seem to be more inclined towards vCPM as it promises for viewable impressions.

Viewability 52

Viewability CPM Impressions Fill rate 52

Adtelligent

OCTOBER 18, 2021

Due to the overall UX improvement, the visitors’ engagement can go up as well, delivering a more relevant and quality web experience to visitors and more pageviews and time spent on the web sources for publishers, which will potentially increase the amount of impressions. Server-to-server bidding or S2S makes a singl?

SEO 52

SEO Header Bidding Mobile Search Non-Profit 52

Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance. The platform also offers video header bidding, which is highly sought-after by larger publishers.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Brid.tv

JULY 9, 2023

Ad Analytics — To keep track of ad performance and optimize campaigns accordingly, publishers need reliable ad analytics with metrics such as fill rates , plays, impressions, CTR, and preferably real-time video analytics. SpringServe mainly trades inventory through header bidding , but direct deals are also available.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Monetize More

OCTOBER 18, 2022

Through Xandr, publishers can get access to one of the top ad exchanges in the industry, with more than 10 million daily impressions, to monetize their content and maximize returns for each impression. OpenX integrates seamlessly with most ad servers, video players and header bidding. Find out more about Xandr here.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Brid.tv

SEPTEMBER 26, 2022

This includes features such as access to Google ADX and AdSense, managed header bidding, revenue reports, ad optimization and management, and more. Yahoo supports basically every transaction model out there , from header bidding to programmatic direct and guaranteed deals.

Ad network 52

Ad network CPC CPM CPA 52

Monetize More

NOVEMBER 24, 2022

27% of all ad impressions is this medium banner. Ever seen those rich media or video ads on Snapchat that cover the whole screen either annoying the viewer or embarking their interest in the ad? They usually pay the best CPMs which you can compete against Header Bidding to push performance up. per 1000 impressions.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Monetize More

DECEMBER 21, 2022

Publisher monetization via advertising has grown over the years beyond display and text ads to native, video, rich media, in-game, in-app, and mobile advertising. The majority of impressions are on pages with the user logged in. MonetizeMore can help optimize your ad revenue, set up header bidding, and much more!

Ad network 52

Ad network Audience Header Bidding Ad Exchange 52

Clearcode

APRIL 26, 2022

demand-side platforms) to purchase inventory, and collecting data such as impressions, clicks, etc, for reporting. A demand-side platform (DSP) is a technological platform that allows media buyers (advertisers and agencies) to run advertising campaigns and buy inventory from various ad exchanges and SSPs through one user interface.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40