Ad Monsters

DECEMBER 21, 2023

How Can Publishers Boost Their Ad Revenue with Header Bidding? Programmatic advertising, particularly Header Bidding has revolutionized ad buying and selling, boosting efficiency for publishers and advertisers. What is vCPM, and How Does It Relate to Viewability?

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Header Bidding Viewability Impressions CPM 65

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.

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Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.

Viewability 52

Viewability CPM Impressions Fill rate 52

Media Math

MARCH 22, 2022

Supply Path Optimization is the latest zigzag the industry’s done as a response to the advent of header bidding, which itself was a response to Google’s dominance in market making. Publishers who implement header bidding code from an assortment of SSPs flood DSPs with duplicate versions of every bid request sent out.

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Header Bidding Advertising Cookies Viewability 91

Brid.tv

APRIL 19, 2024

By analyzing metrics such as impressions and click-through rates, publishers can optimize their ad placements and formats accordingly, boosting their revenue potential. Boost ad viewability with a sticky, non-intrusive ad unit. Track auction performance in real time across your entire header bidding stack.

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Header Bidding Click Through Rate Fill rate Viewability 75

Ad Monsters

AUGUST 22, 2022

The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) This, in return, increases the number of ad impressions and boosts the publisher’s ad revenue. Let’s understand this with a use case: Website A has an excellent time-on-site, but the number of served ad impressions is low. .

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A/B Testing Header Bidding Ad Server Impressions 104

Monetize More

MARCH 10, 2023

One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. for 104,752 ad impressions.

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Header Bidding CPM Ad Inventory Impressions 73

Monetize More

FEBRUARY 8, 2023

Header Bidding Solution trusted by Thousands Header Bidding , aka prebid, is the programmatic technology publishers use to get the most out of their premium inventory and ensure that the highest-paying bid is served. Pubguru Header Bidding massively increases ad demand available for the publisher’s site.

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Header Bidding Viewability Ad network CPM 52

Monetize More

FEBRUARY 8, 2023

Without addon options of advanced ad tech services and premium header bidding custom options, you are missing out on a major piece of the ad revenue pie. You’re likely to miss out on the best bids for your ad slots if your site is running slow or poorly-coded ad technology. Better user experience is the main priority!

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Header Bidding A/B Testing Viewability Ad network 52

Brid.tv

AUGUST 23, 2022

Some of the trackable metrics your chosen OTT advertising platform should have include fill rates, plays, impressions, CTR, and so on. Yield optimization tools can help you maximize the viewability of your ads and set price floors at just the right amount. trillion bids a day. Yield Optimization Tools. Video Platform Features.

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Header Bidding Advertising Ad Exchange Video Ads 98

Brid.tv

FEBRUARY 29, 2024

The three most common programmatic methods are real-time bidding (RTB) , Programmatic Direct, and Private Marketplace (PMP). Maximize Ad Viewability Ad viewability is a crucial metric in digital advertising, determining whether an ad is actually seen by users instead of being hidden or obscured on a webpage.

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Header Bidding Viewability Ad Inventory CPM 52

Monetize More

AUGUST 18, 2022

This blog post breaks down the best ad placement strategies tried and tested by MonetizeMore’s publishers that will help you get maximum ad impressions and crush your ad revenue goals. We all know that ad viewability is a key metric you need to look into to optimize ad earnings. What is an Ad Placement? Ad Refreshes.

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Monetize More

MAY 19, 2023

However, a lot of networks and exchanges (including Google ) use second price auctions to determine the winning price for each impression. Consider the example below: Bid A = $2.30 Bid B = $1.20 75 Winning Bid ( Bidder A ) will only pay $1.21 , which is one cent higher than Bidder B’s bid. through AdX.

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Ad Exchange CPM Impressions Header Bidding 98

Brid.tv

MARCH 23, 2023

With less traffic, you’ll receive fewer ad impressions. Your Ad Positioning Is Off Ad positioning can affect ad viewability and potentially lower ad impressions. Ad placements with high viewability rates, for example, ATF (above-the-fold) ads, should be the priority. Maximize CPM with Brid.TV

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CPM Header Bidding Ad network Ad Inventory 52

Automatad Inc.

JANUARY 26, 2023

Page RPM stands for page revenue per mille (Mille is Latin for thousand) and measures the revenue generated by a website or mobile app per thousand views or impressions. Impression RPM: This is the revenue generated per thousand ad impressions. So, if a website earned five clicks for 100 impressions, then the CTR is 5%.

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Header Bidding CPC Click Through Rate Impressions 52

Brid.tv

FEBRUARY 9, 2023

Read More: A Publishers Guide to Post-Roll Ads: Definition and Best Practices Boost Ad Viewability Ad viewability is the most notable factor in boosting ROI from video monetization. However, improving viewability is easier said than done. FAQ What Is Video Ad Monetization? So, how can the publishers counter this?

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Video Ads Header Bidding Viewability Fill rate 52

YieldBird

MARCH 6, 2024

The Quest for the Perfect Timeout Setting If you’re a publisher who has recently embraced Header Bidding technology through Prebid, you might still be operating with the default timeout settings – typically, an Auction Timeout of 1000 milliseconds (ms) and a Failsafe Timeout of 3000 ms.

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Header Bidding A/B Testing Impressions Viewability 52

Monetize More

OCTOBER 13, 2022

Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc. Consider the following scenarios to understand how this affects profitability: 1- Conventional Header Bidding Price Floors. The winning bid is then sent to Google.

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Header Bidding Ad Inventory Impressions Cookies 52

Monetize More

APRIL 12, 2023

Viewability Lazy loading can increase the overall viewability, but the equation is not very simple. As a user scrolls, hiding previously rendered slots or showing previously hidden slots isn’t the proper implementation of lazy loading and doesn’t improve viewability. As a result, you get a good conversion.

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Viewability Header Bidding Impressions A/B Testing 52

Brid.tv

NOVEMBER 25, 2022

Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1. Extensive Video Header Bidding Support. Google ADX.

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Header Bidding Ad Server Video Ads Ad Exchange 52

Monetize More

JUNE 8, 2022

RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. The result is that your RPM will decrease as the reader views more pages, but the RPS will increase since the session overall recorded more impressions compared to a user visiting one page only.

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Header Bidding Viewability Fill rate Ad Inventory 52

Brid.tv

SEPTEMBER 30, 2022

This will convert into higher impression rates and, by extension, higher ad revenue. In other words, every visitor who sticks around long enough to play two or more videos from your playlist will increase your total number of ad impressions. Maximize Viewability With a Floating Video Player. Yes, we do mean literally.

Video Ads 94

Video Ads Conversion Rate Fill rate Ad network 94

Automatad Inc.

OCTOBER 26, 2023

Implement video header bidding Video header bidding is a smart way for website owners to boost their ad earnings. In server-side bidding, the auction happens in the ad server, while client-side bidding takes place inside the user’s browser. Is header bidding suitable for all websites?

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Video Ads Header Bidding Fill rate Click Through Rate 52

InMobi

OCTOBER 27, 2020

InMobi also sees, on average, video completion rates of around 80% and viewability over 90% (across OM SDK, IAS, Moat and DoubleVerify) via private marketplace deals. returns for every impression opportunity. How often does the bidder return a fill or what percentage of impressions do they bid on?

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Header Bidding Click Through Rate Impressions Ad Server 52

Automatad Inc.

FEBRUARY 1, 2024

It covers strategies with engineering nuances that positively reflect on ad viewability and yield. This span includes running the auction, selecting the highest bid, fetching the ad creative of the corresponding bid, and then sending it to the ad unit. The same 1-second delay decreased the viewability by 2.9%

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Viewability Ad Server Ad network Header Bidding 52

InMobi

JULY 26, 2021

Historically InMobi has seen, on average, video completion rates of around 80% and viewability over 90% (across Open Measurement SDK, IAS, Moat and DoubleVerify) via private marketplace deals. Also, it is important to check if your bidding partner offers video pod support (i.e. are being passed in the bid requests.

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Header Bidding Click Through Rate Demand Side Platform Fill rate 52

Adtelligent

OCTOBER 6, 2021

With its optimization algorithms and consistent delivery of the highest CPMs (cost per 1000 impressions), programmatic attracts many websites to automate ad sales and maximize ad revenue. Ad networks are also used similarly, but it serves as a mediator that offers advertisers previously unsold impressions from different sources.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Brid.tv

MARCH 7, 2023

Types of Instream Ads Benefits of Using Instream Ads 6 Tips for Setting Up Instream Ads Find the Optimal Ad Number and Placements Make Use of Ad Podding Use Engaging Content Units Increase Ad-Serving Opportunities Optimize Price Floors Optimize Your Header Bidding Stack Make Use of the Brid.TV Managed Ads Service What Are Instream Ads?

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Header Bidding Non-Profit Ad Ops Video Ads 52

Monetize More

MARCH 20, 2023

This allows you to verify if impressions are firing and accounted for. How to Check Google Ad Manager Viewability (Active View) Pings Search for activeview? If you see negative values, that means it’s outside the viewport and probably not viewable. in the Network tab. in the Network tab. Download it from here.

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Header Bidding Viewability Impressions Ad Click 52

Brid.tv

OCTOBER 8, 2024

Website Latency If your website takes a while to load, the user might scroll away before actually seeing the ad, and the impression wont count. The best way to check if this is the case is by comparing the number of ads sent with the number of ad impressions. Its a straightforward way to maximize the value of each impression.

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Fill rate Header Bidding Ad Tech Impressions 52

Monetize More

JANUARY 18, 2023

Real-time bidding (RTB) RTB is an integral ingredient within the programmatic industry. Originally advertisers would buy impressions in bulk, but it was hard to differentiate one particular type of audience from another. Making data-driven decisions removes the guesswork advertisers had before programmatic trading existed.

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Advertising Ad Inventory Machine Learning Ad network 98

Monetize More

OCTOBER 4, 2022

When it comes to maximizing Q4 ad revenue, publishers can make the most of their ad stack by focusing on seasonal content and increasing competition with Header Bidding. Headers Bidding allows publishers to increase competition from their ad stack, which increases revenue by decreasing the prices paid for inventory.

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YieldBird

JANUARY 22, 2025

increasing revenue per active user, but at the same time restrict impressions per active user. Viewability is important, will be important, but probably not enough. Will there be other challenges to come? Satya, Vinted : The biggest challenge would be connected to running the ad business and metrics ex.

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Advertising Banner Education Cookies 52

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 27% of all ad impressions is this medium banner. Decent viewability.

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Mobile Ads Banner Viewability CPM 59

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. Yield optimization: SSPs aim to maximize the revenue generated from each ad impression by dynamically adjusting pricing in response to market demand. Here, the ad exchange acts as a marketplace where advertisers engage in real-time bidding (RTB).

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Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Automatad Inc.

NOVEMBER 22, 2023

Ad refresh certainly generates extra revenue by increasing the number of ad impressions served to visitors in a single session. Ad Refresh refers to the process of serving new ads on the ad spaces to the same impression (user) during the same session based on predefined triggers. But first, let’s start with the basics.

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Viewability Impressions Header Bidding Ad Inventory 40

Monetize More

FEBRUARY 24, 2023

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. By the end of the guide, you’ll be able to speak confidently about these metrics and impress your team!

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