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Publica now powers headerbidding, server-side ad insertion (SSAI), and ad-break decisioning for some of the biggest streaming publishers and smart TV manufacturers in the world. Marketing Technology News: NordPass Introduces Features To Boost Cooperation With MSPs.
with programmatic and headerbidding, etc. We tested three different brands including an auto manufacturer, a CPG brand and a clothing retailer. . If you think about the history of the internet we started with very basic ads, and basic ad networks, then we evolved to web 2.0
In order to do this, many are partnering with device manufacturers, such as Samsung and LG, or content distributors, including Rakuten TV, to distribute their content or launch their own CTV app, as Waipu.tv has done. . This is the case with Kitchen Stories, High View Media, and Spiegel TV, amongst others.
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