Clearcode

MAY 11, 2023

Header bidding has grown in popularity over the years and become one of the main ways publishers sell their ad inventory. But the world of header bidding is constantly changing, with new challenges and opportunities arising with every passing year. What Are the Main Challenges Around Header Bidding?

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Martech

SEPTEMBER 17, 2024

Argued the DOJ’s market definition is “gerrymandered,” and that the DOJ is manipulating the boundaries of their definition to make Google out to be the bad guy. Google ad server tech is outdated but unavoidable due to the lack of viable alternatives and the platform’s overwhelming market presence.

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Martech Series

JULY 5, 2022

Healthcare marketing leader Lasso launches a new Prebid.js Header Bidder Adapter to provide publisher partners premium monetization in any ad placement at scale. Marketing Technology News: TripleBlind Wins Privacy Tech Award For Solving Data Privacy Challenges Through Privacy Enhancing….

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Brid.tv

MARCH 12, 2025

With how user behavior has changed over the years, recent ad tech advancements, and the increasing competition in the market, publishers need a strategic approach to get the most out of their ad inventory and boost their video ad revenue. In addition, consider adopting the header bidding model. How to increase ads revenue?

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MediaFuse

MARCH 21, 2017

In 2017, the rise of header bidding has left publishers with a highly advanced, yet familiar problem: how to efficiently manage multiple demand sources. If the concept of header bidding is unfamiliar to you, we suggest you view this article to learn more. Features of Header Bidding Wrappers.

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Admixer

DECEMBER 3, 2020

Header bidding made a revolution in the advertising market and permitted media owners to boost their revenues by diversifying demand. However, during the early stages of adoption, header bidding was plagued with low standards, fragmented solutions, and almost no collaboration between providers.

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MNTN

AUGUST 30, 2024

One of the most popular techniques is header bidding. It can be a great addition to your marketing mix and provide a new way of getting your brand in front of prospective customers. Below, you’ll learn what header bidding is, as well as the benefits and potential drawbacks of this marketing process.

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MNTN

AUGUST 30, 2024

One of the most popular techniques is header bidding. It can be a great addition to your marketing mix and provide a new way of getting your brand in front of prospective customers. Below, you’ll learn what header bidding is, as well as the benefits and potential drawbacks of this marketing process.

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MNTN

SEPTEMBER 30, 2024

Modern advertising platforms rely on programmatic bidding systems to assign ad slots and allow marketers to fight for the right to display their content. Understanding the difference between various bidding strategies will help you maximize your return on investment (ROI) while also getting your content in front of the ideal audience.

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MNTN

SEPTEMBER 30, 2024

Modern advertising platforms rely on programmatic bidding systems to assign ad slots and allow marketers to fight for the right to display their content. Understanding the difference between various bidding strategies will help you maximize your return on investment (ROI) while also getting your content in front of the ideal audience.

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MNTN

SEPTEMBER 30, 2024

Modern advertising platforms rely on programmatic bidding systems to assign ad slots and allow marketers to fight for the right to display their content. Understanding the difference between various bidding strategies will help you maximize your return on investment (ROI) while also getting your content in front of the ideal audience.

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Automatad Inc.

JANUARY 23, 2023

We have already discussed programmatic advertising in detail and how it has reached new heights, especially in terms of speed and scalability with header bidding. So, in this article, we’ll uncover everything about header bidding wrapper and see how it helps you run efficient header auctions. What does this mean?

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AdPushup

JULY 29, 2022

Have you heard of Header Bidding? If you have been working in the programmatic advertising and marketing industry, chances are you have heard of it and quite possibly, used it. Header bidding has quickly become the talk of the town, and the people in the ad optimization industry are actively deliberating about the subject.

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Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

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Ad Monsters

JULY 3, 2024

Kean Wang, VP of Product and Strategy at Intowow, reveals best practices for balancing Header Bidding and Google Ad Manager to maximize publisher revenue. This approach allows the market to optimize by itself to maximize publishers’ benefits without too much interference and the need for excessive calculations.

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Admixer

APRIL 23, 2020

Despite the advances in the industry, the digital advertising market still lacks coordination. Header bidding emerged as a solution to combat this discontinuity. The post Header Bidding: What Is It and How Does It Work? It provides […]. appeared first on Admixer.Blog.

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InMobi

JUNE 29, 2020

Header bidding as an ad technology has evolved from being a less understood concept to a mainstay over the past few years. The shift from a legacy, waterfall-based mediation logic to a simultaneous mediation logic (as seen in the header bidding world) has proven to be an effective monetization strategy for app publishers.

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Martech Series

OCTOBER 31, 2022

Taboola Header Bidding originally deployed in April 2022. Taboola Header Bidding has scaled to more than 50 publishers, benefiting from Taboola’s unique offering in the space. Taboola Header Bidding has scaled to more than 50 publishers, benefiting from Taboola’s unique offering in the space.

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Automatad Inc.

JANUARY 9, 2024

Share Tweet Share Header bidding (HB) has set a benchmark and become the default approach for a publisher to monetize their website. Likewise, video header bidding is a go-to solution for publishers who want to serve video ads. But do you think you can increase ROI by implementing the video header bidding as it is?

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AdExchanger

SEPTEMBER 12, 2024

Since Monday, the mechanics of online ad auctions, header bidding and Google’s dynamic allocation and unified pricing rules have been discussed as part of the antitrust trial against Google, which kicked off this week but has been years in the making. Programmatic is taking center stage in a courthouse in Alexandria, Virginia.

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Smart-Hub

FEBRUARY 16, 2024

For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). In this guide, we have header bidding explained, so keep reading to discover all the details. Let’s start with the header bidding definition.

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InMobi

JULY 28, 2021

Publishers are embracing in-app header bidding as their preferred monetization solution as advertisers have increasingly found more value in such inventory. This is a large shift from just two years ago when there was widespread scepticism on the role of header bidding in the in-app environment.

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InMobi

DECEMBER 13, 2018

While desktop and mobile web monetization has already been thoroughly disrupted by header bidding, mobile apps haven’t gotten there just yet. Stay tuned for upcoming blog posts all about what leading figures in the mobile advertising and marketing space think will become pervasive in the new year.

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InMobi

MAY 14, 2019

At InMobi, we are happy to announce the launch of one of the most innovative in-app header bidding/pre-bid solutions in the market, Audience Bidding, as part of our latest SDK release. In-app header bidding/pre-bid solutions were introduced in the industry as a workaround for this challenge.

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InMobi

MAY 30, 2019

In-app header bidding and pre-bid solutions have gained traction as a workaround to this. Competition is Always a Good Thing In a header bidding auction, all inventory is made available to top advertisers and demand side bidders simultaneously.

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Digiday

SEPTEMBER 12, 2024

Justice Department introduced internal Google documents — including emails, chat logs and audio recordings — that showed Google execs’ plans around the introduction of new publisher tools to compete with header bidding. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Digiday

SEPTEMBER 16, 2024

As ad tech rivals sought to compete with Google nearly a decade ago, the adoption of header bidding was so monumental to fighting the giant’s grip on the display ad market that it played a part in at least one major player’s IPO roadshow. “We Continue reading this article on digiday.com.

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Clearcode

MAY 24, 2023

Over the past few years, Clearcode has worked on many Prebid-related projects for our clients where we’ve built wrappers, adapters and user interfaces to manage the header bidding process and various demand sources. Related posts What is Header Bidding and How Does it Work? client-side header bidding).

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Automatad Inc.

FEBRUARY 7, 2022

With 70% of the top 10k US sites using header bidding in Q1 2022, Amazon takes the front seat as the preferred adapter and top header bidding partner. Many claimed that this would favor Google in further consolidating its position in the market. Adoption of Header Bidding. billion in 2022.

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Martech Series

JANUARY 19, 2023

Header bidding pioneer creates on-ramp for ad-supported content publishers to access its programmatic demand and patented optimization technology with no long-term commitment. Marketing Technology News: Message, Frequency, Delivery – which is #1? PubWise supports all web and mobile display AMP, CTV and video formats.

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Martech Series

JULY 29, 2022

By fostering the right partnerships, enterprises can support their media clientele in gaining control over their marketing and advertising, increasing efficient ad delivery for more impactful campaigns, and boosting customer response. With the deprecation of third-party cookies, publishers are expecting a revamp of header bidding solutions.

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Martech Series

DECEMBER 19, 2022

Header bidding is a programmatic media buying that enables publishers and developers to offer their ad inventory to several ad exchanges creating a more competitive ecosystem that optimizes results. Nimbus header bidding enables publishers and developers to maximize their revenue, while providing sharp, polished ad experiences.

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Digiday

SEPTEMBER 10, 2024

From industry terms like “header bidding” to “AdX” to “DSPs” to internal Google terms, such as “Jedi Blue,” there’s a lot to wrap your head around. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. If we’ve missed any, let us know.

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Ad Monsters

JULY 30, 2024

Imagine you’re at an auction, but instead of bidding wildly, you have an algorithm whispering the optimal bid in your ear. This algorithm analyzes historical pricing data, current market conditions, and the value of the impression to tweak bids just enough to win ad impressions without overpaying.

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Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

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YieldBird

MARCH 30, 2023

Ad units 1-3 were the dominant programmatic Open Market auction, and ad units 3-6 had a high direct sales share (only 30% programmatic open auction). Read also: Direct Sales vs. Open Market: How and Why These Two Sales Strategies Should Be Aligned The research was conducted in our header bidding tool QuickWrap , where we can run A/B tests.

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YieldBird

MARCH 30, 2023

Ad units 1-3 were the dominant programmatic Open Market auction, and ad units 3-6 had a high direct sales share (only 30% programmatic open auction). Read also: Direct Sales vs. Open Market: How and Why These Two Sales Strategies Should Be Aligned The research was conducted in our header bidding tool QuickWrap , where we can run A/B tests.

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