Automatad Inc.

JANUARY 26, 2023

Especially mid-market publishers find it almost impossible to increase page RPM consistently. Since page RPM is so easily accessible to publishers using AdSense, it allows even small or mid-market publishers to get a like-for-like comparison of their page performance. The website page RPM is displayed here as part of the overview.

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

Monetize More

MAY 10, 2022

Once programmatic media buying came up, publishers were able to reach a global market and sell their inventory for the highest prices possible. In spec sheets, you can list the ad size, ad type & ad format specifications which can also include rich-media requirements, third-party ad tag acceptability, etc.

Header Bidding 52

Header Bidding Ad Inventory Ad network Rich Media 52

Monetize More

JUNE 8, 2022

Compared to RPMs, RPS can be a more helpful measurement for publishers that use rich media, videos, or other features that lead to multiple pageviews per session. This is where you can make use of Pubguru Header Bidding to get the best out of ad placement optimization. How are RPMs and Session RPMs (RPS) related?

Header Bidding 52

Header Bidding Viewability Fill rate Ad Inventory 52

Brid.tv

JUNE 26, 2023

Although not a traditional video ad network, Primis helps publishers maximize ad yield through their unique content units and some of the best engagement-boosting features on the market. The company’s rich video library currently spans more than 30 different verticals and is constantly growing.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Brid.tv

JULY 9, 2023

Google ADX Google ADX remains one of the largest ad exchanges in the current market. It is a programmatic platform that offers real-time bidding, various targeting options, ad quality, and control and is integrated with Google Ad Manager. SpringServe mainly trades inventory through header bidding , but direct deals are also available.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Brid.tv

SEPTEMBER 26, 2022

Now, it’s time to comb through some of the biggest market players and choose the platform that fits all your needs. This includes features such as access to Google ADX and AdSense, managed header bidding, revenue reports, ad optimization and management, and more. Top 15 Display Ad Networks for Publishers. ReklamStore.

Ad network 52

Ad network CPC CPM CPA 52

Clearcode

APRIL 26, 2022

Hello everyone, my name is Michael and I’m Head of Marketing at Clearcode. For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. Introduction.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Monetize More

OCTOBER 18, 2022

In 2021 alone, revenue from video marketing reached over $27 billion. OpenX integrates seamlessly with most ad servers, video players and header bidding. You can also integrate the OpenX prebid adapter to increase demand within video header bidding. AdMedia’s supported ad formats include: Rich Media Ads.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Automatad Inc.

MARCH 20, 2024

Try interactive ads like rich-media ads , sticky ads , and pop-up ads when the user is about to exit. Use server-side header bidding. Prepare flexible ad inventory that attracts high prospect demands, improves market value, and increases ad yield. Google directs more traffic to websites with good core web vitals.

Viewability 52

Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

Try interactive ads like rich-media ads , sticky ads , and pop-up ads when the user is about to exit. Use server-side header bidding. Prepare flexible ad inventory that attracts high prospect demands, improves market value, and increases ad yield. Google directs more traffic to websites with good core web vitals.

Viewability 52

Viewability CPM Impressions Fill rate 52

Monetize More

NOVEMBER 24, 2022

They’re not going anywhere anytime soon, so it’s important to understand how they work, how they can fit into your marketing strategy, and how to avoid common pitfalls. Ever seen those rich media or video ads on Snapchat that cover the whole screen either annoying the viewer or embarking their interest in the ad?

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Paleo AdTech

MARCH 17, 2023

After enjoying a Georgetown liberal arts and marketing education, with a minor in oil painting, Ari worked at a couple of pre-internet startups before landing at Blink.com, an online bookmarking service. Ari focused on rich media product management, and he continued on at Google after the search monolith acquired DoubleClick in 2008.

Non-Profit 59

Non-Profit Header Bidding Ad Tech Ad network 59

Paleo AdTech

DECEMBER 10, 2023

After enjoying a Georgetown liberal arts and marketing education, with a minor in oil painting, Ari worked at a couple of pre-internet startups before landing at Blink.com, an online bookmarking service. Ari focused on rich media product management, and he continued on at Google after the search monolith acquired DoubleClick in 2008.

Non-Profit 52

Non-Profit Header Bidding Ad Tech Ad network 52

Monetize More

DECEMBER 21, 2022

Publisher monetization via advertising has grown over the years beyond display and text ads to native, video, rich media, in-game, in-app, and mobile advertising. Branded Content Publishers are leveraging their strong relationships with brands, and ad agencies to create compelling marketing campaigns. Database Marketing.

Ad network 52

Ad network Audience Header Bidding Ad Exchange 52

MNTN

JANUARY 29, 2025

Programmatic vs Display Ads Display ads refer to a specific ad format (such as banners or rich media), while programmatic advertising is the automated method used to buy and place those ads. Benefits of Programmatic Media Buying So now you may be wondering, Why is programmatic advertising important, and is it effective?

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52