Ad Monsters

DECEMBER 21, 2023

Marketers faced significant updates affecting link tracking, reducing the ability to track user behaviors through shared URLs in messages, email, and Safari Private Mode. OCPA’s data minimization rules could pose challenges, particularly for marketers aiming to match customer IDs for CTV outreach.

Header Bidding 65

Header Bidding Viewability Impressions CPM 65

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.

Viewability 52

Viewability CPM Impressions Fill rate 52

Brid.tv

APRIL 19, 2024

Boost ad viewability with a sticky, non-intrusive ad unit. Knowing which ad formats are most relevant will help you ensure whether the ad inventory you’re offering is sought-after on the market. Track ad performance, impressions, fill rates, viewability, and more across all devices from a unified analytics dashboard.

Header Bidding 75

Header Bidding Click Through Rate Fill rate Viewability 75

Monetize More

FEBRUARY 8, 2023

Every programmatic ad management partner butters you up with marketing gimmicks stating you can make more ad revenue with us. However, open-market ad spending should be one of the pieces to your website’s ad monetization pie. Our one-line ad code for the header-bidding implementation is here to the rescue!

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

Brid.tv

AUGUST 23, 2022

With so many good options on the market, it can be difficult to make the final decision. Yield optimization tools can help you maximize the viewability of your ads and set price floors at just the right amount. SpringServe mainly trades inventory through header bidding, but direct deals are also available. Google ADX.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Brid.tv

FEBRUARY 29, 2024

That’s why many publishers choose to go with a fractional marketer or fully outsource yield optimization solutions by employing ad monetization platforms. Maximize Ad Viewability Ad viewability is a crucial metric in digital advertising, determining whether an ad is actually seen by users instead of being hidden or obscured on a webpage.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Monetize More

MAY 30, 2023

PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. It is best to choose one that offers various ad formats.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

NOVEMBER 25, 2022

Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1. Extensive Video Header Bidding Support. Google ADX.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

YieldBird

MARCH 6, 2024

The Quest for the Perfect Timeout Setting If you’re a publisher who has recently embraced Header Bidding technology through Prebid, you might still be operating with the default timeout settings – typically, an Auction Timeout of 1000 milliseconds (ms) and a Failsafe Timeout of 3000 ms.

Header Bidding 52

Header Bidding A/B Testing Impressions Viewability 52

Automatad Inc.

OCTOBER 27, 2023

92% of the marketers say they got high ROI using video marketing. It will ultimately help improve your other monetization strategies like ads, paywalls, sponsorship content, and affiliate marketing, thereby high ROI. It increases viewability and, thereby, the CPMs of the video ads. In the U.S., there are 244.4

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Monetize More

JUNE 8, 2022

RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. In order to improve your overall session RPMs, always double-check how the fill rate, ad density, viewability, etc are coming up. Related Read : [link]. What’s the difference between RPM and RPS?

Header Bidding 52

Header Bidding Viewability Fill rate Ad Inventory 52

Monetize More

OCTOBER 13, 2022

Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc. Consider the following scenarios to understand how this affects profitability: 1- Conventional Header Bidding Price Floors. The winning bid is then sent to Google.

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

Monetize More

APRIL 12, 2023

Viewability Lazy loading can increase the overall viewability, but the equation is not very simple. As a user scrolls, hiding previously rendered slots or showing previously hidden slots isn’t the proper implementation of lazy loading and doesn’t improve viewability.

Viewability 52

Viewability Header Bidding Impressions A/B Testing 52

Automatad Inc.

JANUARY 26, 2023

Especially mid-market publishers find it almost impossible to increase page RPM consistently. Since page RPM is so easily accessible to publishers using AdSense, it allows even small or mid-market publishers to get a like-for-like comparison of their page performance. You will also need to take care of ad viewability.

Header Bidding 52

Header Bidding CPC Impressions Click Through Rate 52

Automatad Inc.

OCTOBER 26, 2023

Implement video header bidding Video header bidding is a smart way for website owners to boost their ad earnings. In server-side bidding, the auction happens in the ad server, while client-side bidding takes place inside the user’s browser. Is header bidding suitable for all websites?

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

InMobi

JULY 26, 2021

Historically InMobi has seen, on average, video completion rates of around 80% and viewability over 90% (across Open Measurement SDK, IAS, Moat and DoubleVerify) via private marketplace deals. Also, it is important to check if your bidding partner offers video pod support (i.e. are being passed in the bid requests.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52

YieldBird

JUNE 27, 2023

Furthermore, in some cases, SSPs may be able to estimate the eCPM for a specific market and campaign, offering valuable insights into potential earnings. Technology In the EEA market, the presence of TCF-enabled tools is of utmost importance. However, publishers should be cautious as not all Header Bidding solutions are created equal.

Header Bidding 52

Header Bidding Ad Inventory Ad Tech Viewability 52

YieldBird

JUNE 27, 2023

Furthermore, in some cases, SSPs may be able to estimate the eCPM for a specific market and campaign, offering valuable insights into potential earnings. Technology In the EEA market, the presence of TCF-enabled tools is of utmost importance. However, publishers should be cautious as not all Header Bidding solutions are created equal.

Header Bidding 52

Header Bidding Ad Inventory Ad Tech Viewability 52

YieldBird

JANUARY 12, 2022

Each vendor swears that their product is the one that will provide the highest uplifts, increase the viewability of ad units; and, of course, their same product will do all this without compromising on user experience. Or are they simply repeating the well-trodden statements of their marketing teams? Define success.

A/B Testing 52

A/B Testing Header Bidding Click Through Rate CPM 52

Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% By arranging multiple sources bidding on the same ad slot simultaneously, publishers can achieve better yields. to reach $14.2 billion in 2020.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Monetize More

OCTOBER 4, 2022

This isn’t just about getting a bigger cut of the pie for your site’s own sake, either; it’s about using Audience Segmentation as part of an overall marketing strategy. Headers Bidding allows publishers to increase competition from their ad stack, which increases revenue by decreasing the prices paid for inventory.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

YieldBird

JANUARY 22, 2025

Viewability is important, will be important, but probably not enough. Francisek, Madwire : My views are slightly different due to the market as well. One of the biggest challenges were facing right now is the declining trend of pageviews generated across the whole market in Slovakia.

Advertising 52

Advertising Banner Education Cookies 52

Brid.tv

OCTOBER 8, 2024

Follow Us Possible Reasons for Low Ad Fill Rates As with most things in marketing, the world of ad fill rates can be a tad complicated. High Supply, Low Demand As with any market, supply and demand dictate the state of advertising to a large extent. But more on that a little later. Here are some of the most common culprits.

Fill rate 52

Fill rate Header Bidding Ad Tech Impressions 52

Monetize More

JANUARY 18, 2023

Take advantage of your share of this lucrative market. The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Decent viewability. 36×280 & 320×480 will be the rising stars.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Automatad Inc.

NOVEMBER 23, 2023

Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing. Yield optimization: SSPs aim to maximize the revenue generated from each ad impression by dynamically adjusting pricing in response to market demand.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Smart-Hub

OCTOBER 24, 2023

Programmatic advertising is an approach to digital ad distribution familiar to every modern marketer that plays a key role in the online traffic monetization process. Header Bidding Implement header bidding to increase competition among advertisers for your ad inventory.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Automatad Inc.

NOVEMBER 20, 2023

Premium inventories (inventories with high viewability and click-through rate) are often sold via Programmatic Direct (Programmatic guaranteed or preferred deals). For instance, the popular marketplace in Canada called Kijiji is a successful market leader in preferred deals. It should reflect the current market value and demand.

CPM 52

CPM Header Bidding Ad Space Impressions 52

InMobi

APRIL 23, 2019

According to InMobi’s 2018 Header Bidding Research Report , 53% of app publishers polled said that ad revenues had remained stagnant or decreased in the previous 12 months. On the plus side, there are more mediation companies entering the space and in-app header bidding is starting to show great results. Let us know!

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Brid.tv

AUGUST 19, 2022

However, the marketing and advertising community generally recognizes video ads to be any advertisements served within a video stream. Monetize with outstream ad units for maximum ad viewability. In addition to this, it’s important that your player has advanced monetization options , such as video header bidding.

Video Ads 96

Video Ads Ad network Ad Server Ad Inventory 96

Brid.tv

JUNE 26, 2023

Although not a traditional video ad network, Primis helps publishers maximize ad yield through their unique content units and some of the best engagement-boosting features on the market. This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance. and CTV video ads.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Brid.tv

JUNE 14, 2023

Monetize with outstream ad units for maximum ad viewability. Learn More Best Ad Exchanges for Publishers in 2023 The programmatic market is constantly growing, which can be overwhelming for publishers that are just getting started, so to help, we decided to single out some of the best ad exchange platforms for publishers in 2023.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Smart-Hub

JANUARY 23, 2023

DV360); Hard to get good results without experience or a series of tests; You need to monitor the quality of traffic: measure viewability, fraud, and brand safety for the traffic you buy; There is not enough expertise and publicly available information on the market yet, so increasing efficiency can be difficult and time-consuming.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Digiday

JUNE 8, 2022

Privacy-friendly identifiers allow publishers to rely on user-volunteered first-party data – such as email addresses, names, clicks and more – in larger, more open markets without compromising user privacy. Based on an interview with Steve Silvers, Neustar’s svp and gm of marketing solutions – identity. Deep dives into the IDs.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Monetize More

DECEMBER 28, 2022

That is exactly what the Display Lumascape wanted to accomplish for publishers, marketers, and other parties involved in the ad tech space. Although most people know what an agency is, an agency is a company that creates, places, and buys media on behalf of the Marketer. The Display Lumascape is also known as the Luma Landscape.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Brid.tv

JUNE 14, 2023

Monetize with outstream ad units for maximum ad viewability. Learn More Best Ad Exchanges for Publishers in 2023 The programmatic market is constantly growing, which can be overwhelming for publishers that are just getting started, so to help, we decided to single out some of the best ad exchange platforms for publishers in 2023.

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Monetize More

FEBRUARY 24, 2023

Almost everyone in the digital marketing industry will be familiar with what CPMs are. RPM and CPM are the only metrics that matter for ad revenue : There are other metrics that publishers should focus on to maximize their ad revenue, such as click-through rate (CTR), viewability, and engagement.

CPM 52

CPM Fill rate Impressions CPC 52