Martech Series

DECEMBER 19, 2022

Header bidding is a programmatic media buying that enables publishers and developers to offer their ad inventory to several ad exchanges creating a more competitive ecosystem that optimizes results. Nimbus header bidding enables publishers and developers to maximize their revenue, while providing sharp, polished ad experiences.

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Header Bidding Ad Exchange Ad Inventory MarTech 91

Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

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Martech Series

OCTOBER 20, 2022

Marketing Technology News: MarTech Interview with Zohar Bronfman, CEO and Co-Founder at Pecan. In early 2022, Audigent launched the ad industry’s first cookieless identity-based header bidding solution powered by its Hadron ID. These are the solutions advertisers need to continue growing through uncertain times.”.

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Header Bidding Advertising Marketing MarTech 91

Martech Series

JUNE 10, 2022

The company’s proprietary header bidding technology reduces latency while delivering greater ad yield. ” Marketing Technology News: MarTech Interview With Ken Willner, Chief Growth Officer at TextNow. The post Sovrn Confirmed as Google Certified Publishing Partner appeared first on MarTech Series.

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Header Bidding Ad Exchange CPM MarTech 87

Clearcode

JULY 24, 2023

Critical features in an SSP are yield optimization, integrations with demand sources, ad quality controls, header bidding, analytics and reporting, budgeting, frequency capping, and inventory and campaign management. The benefits of the header bidding in SSPs include: Increased revenue as they can pick the best bid.

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Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Martech Series

AUGUST 24, 2022

Publica now powers header bidding, server-side ad insertion (SSAI), and ad-break decisioning for some of the biggest streaming publishers and smart TV manufacturers in the world. Marketing Technology News: MarTech Interview with Chris Savio, Director of Product Marketing at GoTo.

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Ad Server Header Bidding Advertising Ad Exchange 84

Martech Series

OCTOBER 1, 2022

Merlin , a customized wrapper for header bidding, Magma , onpage console for optimization and problem-solving in real-time, Magnify : automatic and immediate integration with identity solution providers. Marketing Technology News: MarTech Interview with Peter (P.H.) Mullen, Chief Marketing Officer at Interactions.

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Header Bidding eCommerce Ad network Impressions 82

Martech Series

JANUARY 17, 2023

Marketing Technology News: MarTech Interview with Krishna Subramaniam, Co-founder & CEO at Captiv8. As part of our combined journey with Yahoo, I’m excited to invest in big areas of focus for us such as eCommerce and Header Bidding. Marketing Technology News: Effectively Measuring Email Marketing – A How To.

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Martech Series

AUGUST 17, 2022

Earlier this year, the company launched the ad industry’s first cookieless identity-based header bidding solution powered by its HadronID. Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto. 5000 in the Top 5% of Companies appeared first on MarTech Series.

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Clearcode

JULY 13, 2023

The key features of an SSP are header bidding, budgeting, frequency capping, ad targeting, macro support and override, inventory and campaign management and optimization, and reporting. The post How To Design and Build an SSP and an Ad Exchange appeared first on Clearcode | Custom AdTech and MarTech Development.

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Ad Exchange Header Bidding Ad Space Ad Inventory 84

Clearcode

MARCH 1, 2022

The introduction of header bidding provided many benefits, but it also led to bid duplication. During header bidding auctions, advertisers and agencies (via DSPs) started bidding on multiple ad exchanges to increase their chances for getting the right impression. The post What Is Supply-Path Optimization?

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Header Bidding Ad Exchange Impressions Demand Side Platform 52

InMobi

MAY 6, 2019

Here’s a small sample of what we saw, learned and ate at the MGM Grand on May 1-2: InMobi is Fully Committed to Driving Real Connections In the worlds of ad tech and martech, it’s easy sometimes to get caught in the weeds, focusing on technical specs and features. Just like last year , MAU did not disappoint in 2019! There’s too much fraud.

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Clearcode

APRIL 26, 2023

A Brief History of the Supply-Path Optimization (SPO) And Demand-Path Optimization (DPO) The introduction of header bidding technology revolutionized how publishers sell their ad inventory by allowing multiple demand-side platforms (DSPs) to bid on it via supply-side platforms (SSPs).

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Ad Inventory Demand Side Platform Non-Profit Impressions 80

Clearcode

MARCH 21, 2023

Header bidding adapter: Providing publishers with a header bidding (e.g. Renting an AdTech or MarTech platform involves signing a contract with a vendor and paying a recurring fee to use the platform, typically on a monthly basis. appeared first on Clearcode | Custom AdTech and MarTech Development.

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Lemonads

JANUARY 3, 2021

OpenRTB & Brands A unified “language” to facilitate real-time bidding obviously makes life easier for advertisers. In this instance, there is even more need for “universality” as agencies may be working with a wide range of brands that need access to worldwide inventory.

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Brid.tv

JUNE 5, 2023

Publishers should note that, when choosing ad-based monetization, finding a live streaming platform with advanced ad yield optimization features like video header bidding is likely the best choice. offers some of the industry’s most advanced yield optimization features like built-in video header bidding.

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Brid.tv

OCTOBER 3, 2022

The platform has built-in video header bidding support (SpotX, Prebid.js, Google ADX, Amazon), ad podding functionality, various sticky ad units , contextual video advertising support, and a real-time ad analytics suite. Cons: Not transparent with its pricing Dedicated support available only to the biggest enterprise users.

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Brid.tv

APRIL 9, 2024

So make sure to choose a platform with advertising capabilities, such as ad yield optimization and header bidding. In addition to letting broadcasters monetize their streams through VAST and VPAID video ads, TargetVideo offers some of the industry’s most advanced yield optimization features like built-in video header bidding.

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Header Bidding Education Audience Video Ads 40

Clearcode

DECEMBER 6, 2022

Chapter 09: Media-Buying Methods: Programmatic, Real-Time Bidding (RTB), Header Bidding, and PMP — The AdTech Book by Clearcode. The post The IAB Tech Lab’s Seller Defined Audiences (SDA) Explained appeared first on Clearcode | Custom AdTech and MarTech Development. Further reading.

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Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. AdTech and MarTech Predictions and Trends in 2022. The last set of terms that we’ll look at are AdTech and MarTech. Marketing technology, or MarTech for short, is software that’s used to create and manage digital marketing activities. View and download the slides from the presentation here.

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