Martech Series

OCTOBER 31, 2022

Taboola Header Bidding originally deployed in April 2022. Taboola’s advantage in the space is its reach to over 500M daily active users with first party data, 15,000 direct performance advertisers working with Taboola, and advanced AI technology.

Header Bidding 52

Header Bidding Ad Inventory Native Advertising Finance 52

Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Martech Series

JANUARY 17, 2023

This unique deal makes Taboola the exclusive native advertising partner for all of Yahoo’s digital properties, strengthening Taboola’s position as a leading native advertising offering for advertisers, publishers and merchants on the open web.

Header Bidding 80

Header Bidding Native Advertising Finance eCommerce 80

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. A Brief History of Digital Advertising. The History of Digital Advertising Technology. The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. AdTech Terminology.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40