Admixer

DECEMBER 3, 2020

Header bidding made a revolution in the advertising market and permitted media owners to boost their revenues by diversifying demand. However, during the early stages of adoption, header bidding was plagued with low standards, fragmented solutions, and almost no collaboration between providers.

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Smarty Ads

JULY 5, 2021

Header-bidding is an AdTech solution for publishers that allows running parallel auctions, in which multiple ad exchanges and networks bid on the same impression simultaneously. However, to use this technology, media owners have to deploy header-bidding wrapper.

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MediaFuse

JUNE 17, 2017

Industry media erupted, proclaiming that the program, which the search giant dubbed exchange bidding in dynamic allocation (EBDA), was the death knell for header bidding. Publishers and demand sources have been fans of the bidding tactic because it gives them a head start and an edge on submitting bids on impressions.

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Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

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AdExchanger

NOVEMBER 16, 2023

Issues include auction duplication from header bidding products and a blend of high- and low-quality ad products that obfuscate what media buyers get for their money. CTV advertising is experiencing some growing pains, especially in its convoluted supply chain. Which is to say, welcome to programmatic.

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Monetize More

MAY 12, 2022

Header bidding is all the rage in the publishing world right now. Prebid has come out with a new header bidding prebid extension for Chrome that is supposed to make things easier for publishers. Publishers can easily control and manage multiple bidding scenarios via Prebid.js by leveraging Professor Prebid.

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Smart-Hub

FEBRUARY 16, 2024

For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). In this guide, we have header bidding explained, so keep reading to discover all the details. Let’s start with the header bidding definition.

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InMobi

MAY 30, 2019

In-app header bidding and pre-bid solutions have gained traction as a workaround to this. Competition is Always a Good Thing In a header bidding auction, all inventory is made available to top advertisers and demand side bidders simultaneously. In Audience Bidding, each demand source brings in unique audience data.

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InMobi

MAY 14, 2019

At InMobi, we are happy to announce the launch of one of the most innovative in-app header bidding/pre-bid solutions in the market, Audience Bidding, as part of our latest SDK release. In-app header bidding/pre-bid solutions were introduced in the industry as a workaround for this challenge.

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Digiday

SEPTEMBER 12, 2024

Justice Department introduced internal Google documents — including emails, chat logs and audio recordings — that showed Google execs’ plans around the introduction of new publisher tools to compete with header bidding. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Digiday

SEPTEMBER 16, 2024

As ad tech rivals sought to compete with Google nearly a decade ago, the adoption of header bidding was so monumental to fighting the giant’s grip on the display ad market that it played a part in at least one major player’s IPO roadshow. “We Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Clearcode

MAY 24, 2023

Over the past few years, Clearcode has worked on many Prebid-related projects for our clients where we’ve built wrappers, adapters and user interfaces to manage the header bidding process and various demand sources. Related posts What is Header Bidding and How Does it Work? client-side header bidding).

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Automatad Inc.

FEBRUARY 7, 2022

With 70% of the top 10k US sites using header bidding in Q1 2022, Amazon takes the front seat as the preferred adapter and top header bidding partner. Adoption of Header Bidding. Header bidding has been slow to attract publishers’ attention and ad spend despite having existed for some time now.

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Digiday

SEPTEMBER 10, 2024

Keeping track of the Google ad tech antitrust trial that could shake up the most influential company in media and advertising is challenging, especially with all the technical terms that keep cropping up. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. If we’ve missed any, let us know.

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Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

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Martech Series

JULY 29, 2022

By fostering the right partnerships, enterprises can support their media clientele in gaining control over their marketing and advertising, increasing efficient ad delivery for more impactful campaigns, and boosting customer response. With the deprecation of third-party cookies, publishers are expecting a revamp of header bidding solutions.

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Martech Series

DECEMBER 19, 2022

Header bidding is a programmatic media buying that enables publishers and developers to offer their ad inventory to several ad exchanges creating a more competitive ecosystem that optimizes results. Nimbus header bidding enables publishers and developers to maximize their revenue, while providing sharp, polished ad experiences.

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Ad Monsters

JULY 30, 2024

What is Bid Shading? Bid shading might sound like some covert operation, but it’s actually a savvy strategy media buyers use in digital ad auctions. Imagine you’re at an auction, but instead of bidding wildly, you have an algorithm whispering the optimal bid in your ear.

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Monetize More

DECEMBER 21, 2022

It’s important to join in the merry season by promoting your business online through social media channels and other places where your target audience frequent. Step 6: Signing up with a Header Bidding Solution. More publishers are now opting for a Header Bidding Solution. 7 – Create context for your ads.

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Smarty Ads

OCTOBER 13, 2021

According to eMarketer, mobile ad spend will outperform traditional media by 2020 and make 43% of all media spending. A lot of app developers and publishers are excited about the future, and there is a good reason for it. If this stat does not get you excited.

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Media Math

MARCH 22, 2022

Supply Path Optimization is the latest zigzag the industry’s done as a response to the advent of header bidding, which itself was a response to Google’s dominance in market making. Publishers who implement header bidding code from an assortment of SSPs flood DSPs with duplicate versions of every bid request sent out.

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AdExchanger

DECEMBER 18, 2024

Over the past decade, A360 Media has transformed its business model in response to shifting ad industry trends. Formerly known as American Media, Inc., The programmatic ecosystem is constantly changing. If publishers dont evolve with it, they risk going extinct.

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Clearcode

JULY 24, 2023

Critical features in an SSP are yield optimization, integrations with demand sources, ad quality controls, header bidding, analytics and reporting, budgeting, frequency capping, and inventory and campaign management. The benefits of the header bidding in SSPs include: Increased revenue as they can pick the best bid.

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Brid.tv

DECEMBER 21, 2022

What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Header Bidding Support. Header bidding is by far the most efficient method of trading ad space. Google AdMob 2.

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VideoWeek

MAY 24, 2022

PubMatic says Connect will enable media buyers to take a “portfolio approach” to audience addressability, combining a range of different signals to help identify whoever they’re looking to reach. If DSPs can simply link up directly with sellers, what role do SSPs play?

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Martech Series

OCTOBER 20, 2022

Audigent’s next-generation curated marketplaces – including SmartPMPs , ContextualPMPs , and CognitivePMPs – are revolutionizing how data gets actioned and optimized across programmatic media channels. In early 2022, Audigent launched the ad industry’s first cookieless identity-based header bidding solution powered by its Hadron ID.

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PubMatic

FEBRUARY 21, 2024

Commerce media has cemented its place as a major programmatic advertising channel thanks to shifting consumer behavior and the robust first-party data it can provide to advertisers. After all, creating the ultimate commerce media cookbook requires developed recipes with proper ingredients. The next wave of commerce media is here.

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Oko

JUNE 20, 2024

The process of auctioning off your ad space to multiple advertisers simultaneously is known as header bidding. Header bidding replaced earlier, less-efficient methods of collecting bids such as ad waterfalls. OKO’s Demand Marketplace is what we call our unified header bidding solution for publishers.

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Digiday

JANUARY 27, 2023

What follows is based on the presentation ‘The Future of Green in Advertising: Radical Transparency & Sustainability’ by Arthur Hainline, vice president of product at Bidtellect and Chris Kane, founder and president of Jounce Media. However, DSPs were designed for the one-publisher-one-exchange model preceding header bidding.

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Ad Tech Daily

APRIL 19, 2022

Paris, France – Andrea Media launches new Intelligent digital advertising formats to increase publisher advertising revenue. Since 2007, Andrea Media has been working in the digital advertising market. We […].

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InMobi

NOVEMBER 14, 2019

Based just on media coverage alone, in-app header bidding is definitely on the top of the list. But is in-app header bidding actually part of the average app monetization strategy today? 23% said they had a limited understanding of in-app header bidding, up from 12% last year.

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Smart-Hub

MARCH 8, 2022

The client-side and especially the server-side solutions of Prebid came to the ad tech scene with a big success since they enabled efficient header-bidding auctions. Prebid has introduced a revolutionary technology that enabled simultaneous bidding in unified actions that raised the efficiency of bidding tenfold.

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Brid.tv

AUGUST 23, 2022

Yahoo Ad Tech (Formerly Verizon Media) 5. They also allow you to optimize your content and ads for mobile and other devices, strike direct deals with advertisers for premium ad inventory, and use header bidding to sell the rest. Yahoo Ad Tech (Formerly Verizon Media). Google ADX 2. Marketplace 3. PubMatic 4. AdMedia 10.

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Ad Monsters

SEPTEMBER 17, 2024

’ This is more than just a courtroom drama—it’s a potential turning point for publishers, advertisers, and digital media. Header Bidding Was ‘Not the Answer – Header bidding was supposed to provide an alternative to Google’s dominance, but it actually made things worse for some publishers.

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Digiday

NOVEMBER 17, 2022

The following article highlights an interview between Ben Antier, Publica’s Chief Executive Officer, and Mike Shields, co-founder of Marketecture Media. Advertisers also benefit as real-time bidding levels the playing field for marketers. Produced in partnership with Marketecture.

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Digiday

JULY 17, 2022

Over the last decade, digital advertising has come to account for the single-biggest channel for advertisers to invest media budgets with Google easily the largest player in that field. billion purchase DoubleClick ) to become the most powerful outfit in media. [link] — Dina Srinivasan (@DinaSrinivasan) July 8, 2022.

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InMobi

JUNE 18, 2019

In-app mobile ad spend is growing; around 25% of all digital media budgets are now going towards apps , according to a recent survey commissioned by Forrester. Now that header bidding-like platforms are becoming available in the mobile app space, the technology is poised to help app developers and publishers see similar benefits.

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