Automatad Inc.

JANUARY 26, 2023

Similarly, interactive ad formats, such as expandable or rich media ads, can generate more revenue per thousand views than static display ads. For example, some ad formats, like expandable ads or rich media ads, may not be fully supported on some mobile devices, which can decrease the revenue from mobile traffic.

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

Monetize More

MAY 10, 2022

Once programmatic media buying came up, publishers were able to reach a global market and sell their inventory for the highest prices possible. Ad exchanges or ad networks are basically the mediators that match brands/advertisers to ad inventory simplifying the whole programmatic media buying game. Rate Cards and Spec Sheets.

Header Bidding 52

Header Bidding Ad Inventory Ad network Rich Media 52

Adtelligent

OCTOBER 18, 2021

Largest Contentful Paint (LCP) stands for the website’s loading time and takes into account how quickly the written and media content is loaded. CLS is on the lookout for the content and media that move around before rendering the web page. CLS factor is especially sensitive to the slow load and unstable media.

SEO 52

SEO Header Bidding Mobile Search Non-Profit 52

Brid.tv

MARCH 16, 2023

FAQ A General Overview of Ad Formats for Websites The three most commonly used ad formats for websites are the following: Display Ads — Display ads are usually graphic or banner-style ads placed within the website content, in the sidebar, or the header. They can be static image ads or rich media with interactive elements.

Video Ads 52

Video Ads Ad network Rich Media Non-Profit 52

Brid.tv

JUNE 26, 2023

This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance. The platform supports various video units, including instream and outstream ads, rich media ads , and in-banner video ads, so you’ll get plenty of options.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Monetize More

JUNE 8, 2022

Compared to RPMs, RPS can be a more helpful measurement for publishers that use rich media, videos, or other features that lead to multiple pageviews per session. This is where you can make use of Pubguru Header Bidding to get the best out of ad placement optimization. How are RPMs and Session RPMs (RPS) related?

Header Bidding 52

Header Bidding Viewability Fill rate Ad Inventory 52

Brid.tv

SEPTEMBER 26, 2022

Airnow Media 6. Yahoo Ad Tech (Formerly Verizon Media) 8. Vibrant Media 10. This includes features such as access to Google ADX and AdSense, managed header bidding, revenue reports, ad optimization and management, and more. Airnow Media. Airnow Media features a network of over 150,000 opt-in apps.

Ad network 52

Ad network CPC CPM CPA 52

Brid.tv

JULY 9, 2023

PubMatic Key Features: Extensive premium ad inventory Open-source header bidding Ad and inventory quality tools DMP integrations Built-in ad fraud protection tools Advanced analytical tools 4. SpringServe mainly trades inventory through header bidding , but direct deals are also available.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Brid.tv

APRIL 4, 2024

Get Started With Website Monetization With TargetVideo FAQ A General Overview of Ad Formats for Websites The three most commonly used (standard-industry) ad formats for websites are the following: Display Ads — Display ads are usually graphic or banner-style ads placed within the website content, in the sidebar, or the header.

Video Ads 52

Video Ads Ad network Rich Media Non-Profit 52

Monetize More

OCTOBER 18, 2022

Get access to global demand with media buyers in over 200 countries, often spending 4x the average media spend and 45+ video first DSPs with over 2 billion daily bids. OpenX integrates seamlessly with most ad servers, video players and header bidding. Unruly Media. Verizon Media (Formerly known as Oath).

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Clearcode

APRIL 26, 2022

The main media-buying processes. Next up we’ll take a look at the media-buying process. The first ever ad server was invented by a company called FocaLink Media Services in 1995. DSPs are a key component of the real-time bidding (RTB) process, which allows advertisers to buy media on an impression-by-impression basis.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Automatad Inc.

MARCH 20, 2024

Try interactive ads like rich-media ads , sticky ads , and pop-up ads when the user is about to exit. Use server-side header bidding. Google directs more traffic to websites with good core web vitals. So, you need to find the right balance between a good UX and maintaining viewability.

Viewability 52

Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

Try interactive ads like rich-media ads , sticky ads , and pop-up ads when the user is about to exit. Use server-side header bidding. Google directs more traffic to websites with good core web vitals. So, you need to find the right balance between a good UX and maintaining viewability.

Viewability 52

Viewability CPM Impressions Fill rate 52

Monetize More

NOVEMBER 24, 2022

These users get bombarded by messages, news events, and social media on a daily basis – all very distracting. Ever seen those rich media or video ads on Snapchat that cover the whole screen either annoying the viewer or embarking their interest in the ad? Interstitial Ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Paleo AdTech

MARCH 17, 2023

Ari focused on rich media product management, and he continued on at Google after the search monolith acquired DoubleClick in 2008. The product did well among ad networks, who preferred it to the more established IPONWeb, run by the Godfather of Ad Tech, aka Dr. Boris , discovered in his Right Media days by O’Kelley.

Non-Profit 59

Non-Profit Header Bidding Ad Tech Ad network 59

Paleo AdTech

DECEMBER 10, 2023

Ari focused on rich media product management, and he continued on at Google after the search monolith acquired DoubleClick in 2008. The product did well among ad networks, who preferred it to the more established IPONWeb, run by the Godfather of Ad Tech, aka Dr. Boris , discovered in his Right Media days by O’Kelley.

Non-Profit 52

Non-Profit Header Bidding Ad Tech Ad network 52

Monetize More

DECEMBER 21, 2022

Publisher monetization via advertising has grown over the years beyond display and text ads to native, video, rich media, in-game, in-app, and mobile advertising. Social media platforms. Organic In-house Media. Organic in-house media sites, when successful, tend to be the most premium sites on the web.

Ad network 52

Ad network Audience Header Bidding Ad Exchange 52

MNTN

JANUARY 29, 2025

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real time using complex algorithms. Benefits of Programmatic Media Buying So now you may be wondering, Why is programmatic advertising important, and is it effective? What is Programmatic Advertising?

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52