Ad Monsters

AUGUST 22, 2022

The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) Online media sites. Always consider ad viewability while refreshing inventories. to help publishers optimize their ad revenue. So, what exactly is the deal with ad refresh? This includes: Gaming sites. Service-based site.

A/B Testing 104

A/B Testing Header Bidding Ad Server Impressions 104

Brid.tv

AUGUST 23, 2022

Yahoo Ad Tech (Formerly Verizon Media) 5. Yield optimization tools can help you maximize the viewability of your ads and set price floors at just the right amount. Yahoo Ad Tech (Formerly Verizon Media). SpringServe mainly trades inventory through header bidding, but direct deals are also available. Google ADX 2.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Brid.tv

FEBRUARY 29, 2024

This is especially true for native video ads, which many large media companies and publishers use to monetize their sites. Maximize Ad Viewability Ad viewability is a crucial metric in digital advertising, determining whether an ad is actually seen by users instead of being hidden or obscured on a webpage.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

PubMatic

MARCH 27, 2023

Here are five ways publishers can appeal to brands and do just that: Optimize Mobile Inventory for Brands In a challenging economic environment, brands and advertisers are pushing for budgets to work harder, and for media to be more accountable.

Click Through Rate 134

Click Through Rate Banner Fill rate Viewability 134

Brid.tv

FEBRUARY 9, 2023

Instream video ads are placed within the video content while outstream alongside non-video content (articles, social media feeds, mobile apps, etc.). Read More: A Publishers Guide to Post-Roll Ads: Definition and Best Practices Boost Ad Viewability Ad viewability is the most notable factor in boosting ROI from video monetization.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Brid.tv

NOVEMBER 25, 2022

Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1. Extensive Video Header Bidding Support. Google ADX.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Monetize More

MAY 30, 2023

PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. Find out more about TripleLift here.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

JUNE 8, 2022

RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. Compared to RPMs, RPS can be a more helpful measurement for publishers that use rich media, videos, or other features that lead to multiple pageviews per session. Related Read : [link]. Let’s talk.

Header Bidding 52

Header Bidding Viewability Fill rate Ad Inventory 52

Automatad Inc.

JANUARY 26, 2023

Ensuring you are placing the ads in the right place increases your viewability, CTR, and CPC. Similarly, interactive ad formats, such as expandable or rich media ads, can generate more revenue per thousand views than static display ads. You will also need to take care of ad viewability. How to do so? And that’s the whole point.

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

Automatad Inc.

OCTOBER 26, 2023

Implement video header bidding Video header bidding is a smart way for website owners to boost their ad earnings. In server-side bidding, the auction happens in the ad server, while client-side bidding takes place inside the user’s browser. Is header bidding suitable for all websites?

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Adtelligent

OCTOBER 6, 2021

To improve scalability and gain access to more audiences, publishers need to alternate and optimize their media buying. DSP can offer this chance to avoid dealing with agencies and provide an in-house automated media buying through RTB. The header bidding can be done via header bidding wrappers.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Monetize More

OCTOBER 4, 2022

When it comes to maximizing Q4 ad revenue, publishers can make the most of their ad stack by focusing on seasonal content and increasing competition with Header Bidding. Headers Bidding allows publishers to increase competition from their ad stack, which increases revenue by decreasing the prices paid for inventory.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

PubMatic

MARCH 20, 2023

As brand buyers seek broader reach outside of traditional TV and web media, they have identified gaming app users as affluent consumers they want to reach. Instead, they should add a new strategy to help capture brand spend within an exclusive environment – allowing only brand buyers to bid for placements.

CPC 84

CPC CPM Viewability Advertising 84

YieldBird

JANUARY 22, 2025

Most of them said that they would turn to newspaper websites, like ours, to verify stories they read on social media. Viewability is important, will be important, but probably not enough. 25% of them believe that they are able to detect fake news themselves. This is an important role for publishers.

Advertising 52

Advertising Banner Education Cookies 52

Monetize More

JANUARY 18, 2023

It was the job of media planners to create media plans to target the right audiences and subsequently to communicate with the publishers that had access to those audiences. It resulted in online media evolving into premium and remnant ad inventories. Which created the term programmatic to categorize the industry.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Monetize More

NOVEMBER 24, 2022

These users get bombarded by messages, news events, and social media on a daily basis – all very distracting. The image below demonstrates viewability compared to ad placement of the 300×250 unit. For this reason, it’s best to follow Google recommendations and only have 50% of the ad viewable above the fold.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

InMobi

NOVEMBER 23, 2021

Also, advertisers running top-of-the-funnel campaigns leveraged private marketplace deals (PMPs) to optimize towards upper funnel KPIs like reach, views, video completion rates (VCR) and viewability.

Header Bidding 52

Header Bidding Viewability Click Through Rate Advertising 52

Brid.tv

APRIL 4, 2024

Get Started With Website Monetization With TargetVideo FAQ A General Overview of Ad Formats for Websites The three most commonly used (standard-industry) ad formats for websites are the following: Display Ads — Display ads are usually graphic or banner-style ads placed within the website content, in the sidebar, or the header.

Video Ads 52

Video Ads Ad network Rich Media Non-Profit 52

Brid.tv

MARCH 16, 2023

FAQ A General Overview of Ad Formats for Websites The three most commonly used ad formats for websites are the following: Display Ads — Display ads are usually graphic or banner-style ads placed within the website content, in the sidebar, or the header. They can be static image ads or rich media with interactive elements.

Video Ads 52

Video Ads Ad network Rich Media Non-Profit 52

Smart-Hub

OCTOBER 24, 2023

Programmatic traffic monetization also enables websites to offer core services for free, such as search engines and social media, while covering operational costs through advertising revenue. Header Bidding Implement header bidding to increase competition among advertisers for your ad inventory.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Brid.tv

JUNE 26, 2023

This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance. The platform supports various video units, including instream and outstream ads, rich media ads , and in-banner video ads, so you’ll get plenty of options.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

InMobi

APRIL 23, 2019

Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. On the plus side, there are more mediation companies entering the space and in-app header bidding is starting to show great results.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Digiday

JUNE 8, 2022

ConnectID only works with Yahoo’s DSP, which provides audience activation for millions and media measurement ranging from traditional display to CTV, programmatic audio and digital out-of-home. The DSP allows for activation and measurement across multiple media channels. It later changed the name to Verizon Media Group.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Smart-Hub

JANUARY 23, 2023

DV360); Hard to get good results without experience or a series of tests; You need to monitor the quality of traffic: measure viewability, fraud, and brand safety for the traffic you buy; There is not enough expertise and publicly available information on the market yet, so increasing efficiency can be difficult and time-consuming.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Monetize More

FEBRUARY 24, 2023

Though the two are used interchangeably across the digital media industry. RPM and CPM are the only metrics that matter for ad revenue : There are other metrics that publishers should focus on to maximize their ad revenue, such as click-through rate (CTR), viewability, and engagement. Ad-Request RPM CPM’s two modes: 1.

CPM 52

CPM Fill rate Impressions CPC 52

Monetize More

DECEMBER 28, 2022

MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru header bidding technology, Traffic Cop, and much more. They act as global agencies by handling everything from branding through media buying to creative development.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

OCTOBER 25, 2024

Meta said the system is currently in “early testing” DoubleVerify to Measure LinkedIn Video Ads DoubleVerify, a measurement and verification firm, is expanding its media quality measurement to video ads on LinkedIn. Canal+ Drives Vivendi Revenues Ahead of Proposed Spin-Off Vivendi, the French media company, has posted a 4.5

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52

YieldBird

JANUARY 31, 2025

To gain insight into what lies ahead, weve consulted top industry expertsleaders in ad tech, data analytics, and media buyingto share their perspectives on the biggest challenges, trends, fears and strategies that allowed them to thrive in programmatic advertising. Adnuntius, TTD Open Path, etc.) So we also look to increase revenues.

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52

Monetize More

MAY 19, 2022

What’s the 411 on viewable cost-per-thousand impressions (vCPM)? vCPM also known as viewable CPM is the abbreviation for cost per thousand viewable impressions. What counts as a Viewable Impression? Viewable CPM: why do you need to pay attention to this metric? vCPM Definition.

Viewability 52

Viewability CPM Impressions Header Bidding 52