Clearcode

MAY 24, 2023

Over the past few years, Clearcode has worked on many Prebid-related projects for our clients where we’ve built wrappers, adapters and user interfaces to manage the header bidding process and various demand sources. websites and mobile apps). Related posts What is Header Bidding and How Does it Work?

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Automatad Inc.

FEBRUARY 7, 2022

With 70% of the top 10k US sites using header bidding in Q1 2022, Amazon takes the front seat as the preferred adapter and top header bidding partner. Programmatic video ad spending is expected to grow to $62.96 Adoption of Header Bidding. Programmatic Video Ad Spending. billion in 2022.

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Smarty Ads

OCTOBER 13, 2021

According to eMarketer, mobile ad spend will outperform traditional media by 2020 and make 43% of all media spending. A lot of app developers and publishers are excited about the future, and there is a good reason for it. If this stat does not get you excited.

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Monetize More

NOVEMBER 24, 2022

Does Mobile Ad Sizes really matter? With an estimated 5 billion mobile users on the planet, engagement with mobile devices is higher than ever and continuously growing. Running into costly errors with mobile ad ops? It’s overwhelming to learn the various techniques to start winning with mobile ads.

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InMobi

MAY 17, 2018

As the mobile advertising industry continues to grow and become more complex, mobile ad mediation has emerged as a hugely beneficial new option for publishers. A mobile ad mediation platform helps publishers connect to multiple ad networks to maximize fill rates and increase revenue.

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Monetize More

AUGUST 2, 2022

One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad network, you should understand what they are and how they work.

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InMobi

JUNE 18, 2019

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. In-app mobile ad spend is growing; around 25% of all digital media budgets are now going towards apps , according to a recent survey commissioned by Forrester.

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Monetize More

JULY 14, 2022

You should see a full-page ad. Since MonetizeMore runs vignettes along with our PubGuru header bidding wrapper, most publishers get a 20% + session RPM uplift quickly. MonetizeMore’s intuitive Pubguru dashboard is all you need to take your ad monetization to the next level. Open the domain. Right click > inspect.

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Brid.tv

NOVEMBER 22, 2022

Whether you’re a mobile app developer or a publisher building an OTT app to reach more viewers, creating the app is just the beginning. You have plenty of options in that regard, but the easiest one is through mobile advertising. And the best part is that you don’t need to be an ad tech expert to set it up. Table of Contents.

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Digital Turbine

DECEMBER 14, 2022

What can app developers do to source the right ads for APAC audiences? One impactful change publishers can implement quickly and easily is partnering with a global programmatic ad platform like Mintegral. What’s the bottom line for app developers looking to grow globally?

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InMobi

DECEMBER 6, 2020

2020 Recap: Publishers See Big Gains with Ad Monetization, InMobi Exchange Grows 2X With over a trillion valid ad requests generated each quarter, InMobi Exchange grew by 200% between Q2 and Q3 in 2020. It circles back to mobile ad monetization reaching new heights over the course of 2020.

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Monetize More

APRIL 19, 2023

With a suite of services that include ad inventory management, ad optimization, header bidding, and programmatic advertising, MonetizeMore has maximized revenue for thousands of publishers since 2010. This tool helps you troubleshoot all ad tag issues so that you can scale revenue on your own.

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InMobi

JANUARY 16, 2019

In one common scenario - one of the common scenarios - in the industry right now, where you would see multiple auctions, is with header bidding. So for example right here, we’re going to start off and say we have an initial header bidding auction. What is a Second Price Auction and How Does It Work?

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Brid.tv

SEPTEMBER 16, 2024

This approach allows you to serve more ads without manually negotiating each placement, which is particularly efficient for small to mid-sized publishers. In addition, consider adopting the header bidding model, this increases competition for your inventory by allowing multiple demand sources to bid on your ad placements simultaneously.

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InMobi

APRIL 12, 2019

While waterfalls are still quite common, they are not optimal for app publishers and developers since they frequently lead to latency, suboptimal ad fill rates and lower per-impression prices for ads. A mobile ad auction, however, ideally functions just like one on eBay or at Sotheby’s.

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InMobi

MARCH 15, 2021

Here are two examples that highlight what we mean: Hybrid Supply Access Systems : The more complex implementation of header bidding in app, along with publisher reservations to move away from the widely accepted waterfall models, has led to the in-app supply ecosystem overall being a hybrid of waterfall and HB models.

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Brid.tv

OCTOBER 8, 2024

Optimize for Different Devices According to Statista , almost 60% of all time spent online comes from mobile devices. Not optimizing your ad tech setup to serve mobile ads is bound to impact your fill rates negatively.

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Digital Turbine

SEPTEMBER 28, 2023

Panel discussion with Google, Kolibri Games, LoopMe, and Digital Turbine at Gamescom During Gamescom in Cologne this August, Digital Turbine hosted an intimate event for app developers to connect and discuss current challenges in ad monetization.

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Ad Monsters

NOVEMBER 14, 2022

We’ve been using cookies, mobile ad IDs and identifiers to target ads to users and we realized that we needed to think beyond that box. If you think about the history of the internet we started with very basic ads, and basic ad networks, then we evolved to web 2.0 with programmatic and header bidding, etc.

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InMobi

SEPTEMBER 14, 2021

How InMobi Works With App Publishers: The Latest Figures By the end of June 2021, over 23,000 apps were getting mobile ad demand through InMobi Exchange, with 80% of them having directly integrated the InMobi SDK. In this period, we observed 52% growth in ad spending on in-app header bidding supply.

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InMobi

DECEMBER 20, 2018

Our first post was on transparency , the second predictions post focused on OTT , our third post talked about in-app header bidding and our fourth blog discussed data monetization. Stay tuned for one more blog post all about what leading figures in the mobile advertising and marketing space think will become pervasive in the new year.

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Monetize More

JUNE 19, 2023

Interstitial ads (a.k.a Full-page ads) which has been yielding a 15-30% revenue increase based on the tests we conducted are one of the most popular mobile ad formats. Conclusion Setting up Interstitial ads in Google Ad Manager is worth the effort, but only one small part in optimizing your entire ad inventory.

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Brid.tv

MARCH 16, 2023

For instance, whether the publisher’s user base predominantly uses mobile devices or desktop devices to view content. Since mobile traffic accounts for more than half of the global web traffic, incorporating mobile ad formats is a great opportunity to generate more revenue.

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Brid.tv

APRIL 4, 2024

For instance, whether a publisher’s user base predominantly uses mobile or desktop devices to view content can tell you a lot. Since mobile traffic accounts for more than half of the global web traffic, incorporating mobile ad formats is a great opportunity to generate more revenue.

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InMobi

APRIL 23, 2019

Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. On the commercial side there is consolidation of ad networks and increasing server costs. On the monetization front, in-app advertising remains ascendant.

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Monetize More

JUNE 1, 2023

Advanced Optimization: Their advanced algorithms and optimization techniques maximize ad performance, driving higher RPMs and revenue for publishers. Header Bidding Expertise: MonetizeMore’s expertise in header bidding helps publishers unlock the full revenue potential of their ad inventory, resulting in higher payouts.

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InMobi

AUGUST 7, 2019

In this latest Whiteboard Wednesdays video, PubRev+ Founder Chas Castell goes over the three key components of good ad ops, highlighting everything from troubleshooting ad servers to how third-party consultants should work with clients to ensure success. We are a mobile ad ops partnership company. I'm Chas Castell.

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Monetize More

JUNE 20, 2023

AppLovin specializes on the mobile ad networks niche and supports all ad formats from video ads to leaderboard ads. AppLovin supports a variety of ad formats and uses both CPI (Cost Per Install) & CPC (Cost Per Click) for its campaigns.

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Monetize More

SEPTEMBER 22, 2022

AppLovin specializes on the mobile ad networks niche and supports all ad formats from video ads to leaderboard ads. AppLovin supports a variety of ad formats and uses both CPI (Cost Per Install) & CPC (Cost Per Click) for its campaigns.

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InMobi

DECEMBER 26, 2018

Previous entries covered transparency , OTT , in-app header bidding , data and machine learning. LEARN MORE Moving Beyond Last-Click Conversions with Mobile Ads In most digital ad strategies historically, the only marketing touchpoint that mattered was the final click.

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InMobi

NOVEMBER 23, 2021

We observed three key trends on the buy-side that explain this unexpected lack of impact on ad spend. While overall mobile ad budgets remain relatively stable over time, advertisers are clearly investing more into addressable channels (I.e. Android) at the expense of non-addressable ones.

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InMobi

FEBRUARY 13, 2019

Determining CPMs in an In-App Ad Auction The Basics of Mobile Ad Mediation Waterfall vs. Unified Auction Metrics: How To See The Whole Picture How Unified Auctions and Header Bidding are Better than Waterfalls How are Prices Set in an Auction?

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Monetize More

FEBRUARY 24, 2023

Ad-Request RPM CPM’s two modes: 1. Another factor that will drive RPM and CPM growth is the rise of mobile advertising. Advertisers shift their focus towards mobile ads as more people access the internet through their mobile devices.

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Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

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Digiday

JUNE 8, 2022

Probabilistic data: IP address, browser activity, device data, third-party cookies, large data sets of consented traffic, timestamps and, in some cases, user agents (optional), mobile ad IDs (if available in-app) and CTV device identifiers (if available). Does this solution use third-party cookie data? How does it work? About Prebid.

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Clearcode

APRIL 26, 2022

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.

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