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Header-bidding auction is an advanced programmatic deal where publishers propose their inventory to various demand partners at the same time before making calls to their ad servers. By arranging multiple sources bidding on the same ad slot simultaneously, publishers can achieve better yields. Preferred deal. Less transparent.
The most obvious reason publishers should notice CWV and comply with new guidelines is the search engine ranking. Core Web Vital measurements will majorly affect both desktop and mobilesearch results, and if your website is slow and glitching – someone else will take the lead. Google Top Stories.
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