Martech Series
OCTOBER 31, 2022
Taboola Header Bidding originally deployed in April 2022. Taboola’s advantage in the space is its reach to over 500M daily active users with first party data, 15,000 direct performance advertisers working with Taboola, and advanced AI technology.
Clearcode
APRIL 21, 2023
In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.
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Martech Series
JANUARY 17, 2023
This unique deal makes Taboola the exclusive native advertising partner for all of Yahoo’s digital properties, strengthening Taboola’s position as a leading native advertising offering for advertisers, publishers and merchants on the open web.
Brid.tv
DECEMBER 21, 2022
What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Header Bidding Support. Header bidding is by far the most efficient method of trading ad space. Google AdMob 2.
Monetize More
OCTOBER 4, 2022
This approach benefits both parties: publishers are able to generate more revenue based on the given demographic information and advertisers have better information with which they can target their ads more effectively. Native Advertising. So, it’s a great time to power up on Native Advertising in Q4.
PubMatic
MARCH 27, 2023
Consider Dual Bid Native Placements Let’s consider native advertising, which until now has been considered a performance placement because it leads to a click or action. In other words, a display-only strategy for brands is not enough. The additional tactics outlined above can help capture more brand dollars.
Monetize More
JANUARY 18, 2023
This option can give advertisers and agencies quick access to a wide range of publisher inventories on a global scale. Programmatic video, mobile, and native advertising Programmatic advertising has come a long way since its early days of being primarily associated with display advertising.
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