Header Bidding Native Advertising Viewability 
PubMatic
MARCH 27, 2023
That means improving on brand safety, as well as finding opportunities to help brands achieve such key metrics as click-through rate, video completion rate, and viewability. Of course, these placements should be where advertisers can capture user attention without interrupting the gaming or utility environment.
Monetize More
OCTOBER 4, 2022
This approach benefits both parties: publishers are able to generate more revenue based on the given demographic information and advertisers have better information with which they can target their ads more effectively. Native Advertising. So, it’s a great time to power up on Native Advertising in Q4.
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Monetize More
JANUARY 18, 2023
This option can give advertisers and agencies quick access to a wide range of publisher inventories on a global scale. Programmatic video, mobile, and native advertising Programmatic advertising has come a long way since its early days of being primarily associated with display advertising.
Smart-Hub
OCTOBER 24, 2023
Header Bidding Implement header bidding to increase competition among advertisers for your ad inventory. Programmatic Direct Deals Explore programmatic direct deals, where you negotiate with specific advertisers or agencies to secure premium ad placements and higher rates, ensuring predictable revenue streams.
Smart-Hub
JANUARY 23, 2023
DV360); Hard to get good results without experience or a series of tests; You need to monitor the quality of traffic: measure viewability, fraud, and brand safety for the traffic you buy; There is not enough expertise and publicly available information on the market yet, so increasing efficiency can be difficult and time-consuming.
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