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MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru headerbidding technology, Traffic Cop, and much more. PublicRelations : Mitchell, Cohn & Wolfe, Weber Shandwick. Digital Agency : Rosetta, Deloitte Digital, Gale.
There was also a lot of discussion of Google’s efforts to fight back against headerbidding, which made it easier for rival supply-side platforms to compete with its own AdX exchange. Gen Zers themselves meanwhile picked Amazon, Facebook, and Google as their preferred channels.
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