Martech Series

JULY 29, 2022

With the deprecation of third-party cookies, publishers are expecting a revamp of header bidding solutions. Last year, Audigent , a data activation, curation and identity platform, powered the first scalable end-to-end cookieless header bidding solution across its advertising. Heading to Bidder Times.

Header Bidding 103

Header Bidding Cookies Demand Side Platform Audience 103

VideoWeek

MAY 24, 2022

“As media buyers seek to maximise the value and ROI of their media spend, audience addressability is a critical piece of the puzzle,” said Peter Barry, VP of addressability at PubMatic. If DSPs can simply link up directly with sellers, what role do SSPs play?

Audience 110

Audience Header Bidding Data Management Platform Ad Tech 110

MNTN

FEBRUARY 12, 2025

By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. Goal: Overall Campaign ROI Return on Investment (ROI) Measures overall profitability, calculated as (Revenue Campaign Cost) / Campaign Cost.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Ad Monsters

DECEMBER 21, 2023

How Can Publishers Boost Their Ad Revenue with Header Bidding? Programmatic advertising, particularly Header Bidding has revolutionized ad buying and selling, boosting efficiency for publishers and advertisers. Automation has transformed business operations significantly.

Header Bidding 65

Header Bidding Viewability Impressions CPM 65

Brid.tv

FEBRUARY 26, 2023

Table of Contents [ hide ] Create Additional Ad Inventory Sticky Ad Units Playlists Ad Looping Use Banner Ads in Video or Intelligent Banner Fallback Optimize Your Header Bidding Price Floor Optimization Choose SSPs Carefully Serve More Ads with Brid.TV With well-optimized header bidding, publishers increase their fill rate as well.

Header Bidding 52

Header Bidding Banner Ad Inventory Fill rate 52

PubMatic

APRIL 12, 2022

Simply said: We can best serve digital publishers if advertisers get strong ROI from programmatic channels. We’ve spent years developing tools that facilitate header bidding and unified auctions to create a dynamic that allows for fair pricing in programmatic advertising. Fair Pricing.

Header Bidding 94

Header Bidding Ad Tech ROI Media 94

Automatad Inc.

OCTOBER 27, 2023

92% of the marketers say they got high ROI using video marketing. Challenges in Video Monetization Even though the video website drives higher engagement and money through the video ads, there are challenges you need to face and conquer to see better ROI. You can ask them to implement video header bidding for you.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

InMobi

MARCH 9, 2021

But who is collecting what at what time is not always easy for all advertisers and DSPs to determine – and if they don’t know how their money is being collected, then there is very likely leakage in the flow and the ROI is depressed. It often comes down to transparency.

Header Bidding 52

Header Bidding Ad Exchange Demand Side Platform ROI 52

Brid.tv

FEBRUARY 29, 2024

These ads provide increased ad visibility and higher ROI, making them a valuable consideration. Make the Most of Header Bidding Header bidding or Prebid allows publishers to offer their inventory to several SSPs and ad exchanges simultaneously, and the highest bid wins. Which ads yield the highest revenue?

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Brid.tv

FEBRUARY 9, 2023

On the other hand, with video ad monetization, you’ll be able to reach a wider audience and, in turn, receive higher ROI. Revenue Boosting — As a result of the two previously mentioned points, video ad monetization is more practical for increasing ROI. FAQ What Is Video Ad Monetization? For instance, U.S. Get Started FAQ 1.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Monetize More

OCTOBER 13, 2022

Consider the following scenarios to understand how this affects profitability: 1- Conventional Header Bidding Price Floors. The price floor set in Google Ad Manager is not visible to all SSPs connected in Header Bidding, so publishers selling ads in Header Bidding may receive a bid of $2.5

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

InMobi

JULY 26, 2021

2) Support for Lucrative Ad Formats – Ensure that you get the best ROI on the ad formats you support. We also have noticed that header bidding integrations help improve overall yield. At InMobi Exchange, we take pride in being an approved in-app partner of choice for the world’s largest agencies.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52

Monetize More

JANUARY 10, 2023

Advertisers and buyers lower their spending in anticipation of the change in user’s behavior and tend to bid lower on ad impressions during Q1. During this time, most of their advertising budgets get revised based on the conversions/ROI received during the holidays. Header bidding adds competition to your ad auctions.

Header Bidding 52

Header Bidding Fill rate CPM Impressions 52

Adtelligent

OCTOBER 6, 2021

Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. The header bidding can be done via header bidding wrappers.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

MediaFuse

SEPTEMBER 11, 2017

While programmatic advertising may offer publishers the opportunity for increased revenue and faster growth, not all publishers are maximizing ROI according to the Boston Consulting Group (BCG) report titled “The Programmatic Path to Profit for Publishers.” According to BCG research, publishers often do not spend time on the right activities.

Header Bidding 52

Header Bidding ROI Advertising Audience 52

Monetize More

OCTOBER 4, 2022

When it comes to maximizing Q4 ad revenue, publishers can make the most of their ad stack by focusing on seasonal content and increasing competition with Header Bidding. Headers Bidding allows publishers to increase competition from their ad stack, which increases revenue by decreasing the prices paid for inventory.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Clearcode

JULY 13, 2023

The key features of an SSP are header bidding, budgeting, frequency capping, ad targeting, macro support and override, inventory and campaign management and optimization, and reporting. However, they are responsible for different processes. Table Of Contents What Is a Supply-Side Platform (SSP)? What Is an Ad Exchange?

Ad Exchange 84

Ad Exchange Header Bidding Ad Space Ad Inventory 84

Monetize More

MARCH 2, 2023

Advanced techniques and tools such as frequency capping and bid forecasting can further increase the efficiency of each campaign by allowing advertisers to test, control, evaluate, and even predict certain campaign variables.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

InMobi

MAY 6, 2019

InMobi’s new DSP platform is the industry’s first to measure success in the only metric that truly matters: ROI. With the launch of InMobi’s DSP, we are focused on delivering true performance measured in metrics that matter – ROI. In the Programmatic world, I will NEVER buy on Cost Per Install. There’s too much fraud.

Header Bidding 52

Header Bidding Demand Side Platform ROI Banner 52

Monetize More

JULY 14, 2022

Vignettes can be displayed across all devices – mobile apps, web browsers, and social networks – increasing your ROI by reaching more users through different channels. Once you get started with us, we help you get the ROI boosting vignette ad types for your website. The secret to more ad earnings is a proper detailed view of the ad.

Mobile Ads 52

Mobile Ads Header Bidding Banner Pop-Up 52

Smart-Hub

JUNE 11, 2024

RTB (real-time bidding) emerged in 2009, which had a great impact on programmatic advertising and the introduction of SSPs and DSPs. The concept of header bidding appeared in 2014, and a few years later, supply-path optimization became a part of the technology, solving the challenge of bid duplication.

Demand Side Platform 56

Demand Side Platform Ad Exchange Ad Inventory Header Bidding 56

Smart-Hub

OCTOBER 24, 2023

Utilize the findings to fine-tune campaigns, enhancing click-through rates and maximizing return on investment (ROI). By making data-driven decisions, you can fine-tune your targeting, bidding, and overall strategy, leading to enhanced monetization results.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Automatad Inc.

MARCH 20, 2024

Bidding on viewable impressions gives them meaningful views and true insight, allowing them to shape their budget and get a high ROI. Potential advertisers who want remarkable results and high ROI are increasingly preferring vCPM. The reason is publishers will, in return ask for a high vCPM for providing high visibility and ROI.

Viewability 52

Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

Bidding on viewable impressions gives them meaningful views and true insight, allowing them to shape their budget and get a high ROI. Potential advertisers who want remarkable results and high ROI are increasingly preferring vCPM. The reason is publishers will, in return ask for a high vCPM for providing high visibility and ROI.

Viewability 52

Viewability CPM Impressions Fill rate 52

Brid.tv

MARCH 14, 2023

In addition, with Brid.TV’s header bidding solution, you’ll be able to increase ad performance and boost streaming ROI. Set up, monetize, and track the performance of your live streams with our well-rounded Video Revenue & Engagement Platform. Need help monetizing your live streams?

Header Bidding 52

Header Bidding Video Ads Audience ROI 52

Automatad Inc.

DECEMBER 6, 2023

Gets more demand: When publishers use CPM, they will get bids from advertisers who want high brand visibility for their products. In this case, CPM works great with high ROI. It is a suitable option for websites with high traffic as they can give a high impression to the ads they display.

CPM 52

CPM CPC Impressions Header Bidding 52

Automatad Inc.

DECEMBER 6, 2023

Gets more demand: When publishers use CPM, they will get bids from advertisers who want high brand visibility for their products. In this case, CPM works great with high ROI. It is a suitable option for websites with high traffic as they can give a high impression to the ads they display.

CPM 52

CPM CPC Impressions Header Bidding 52

Automatad Inc.

FEBRUARY 1, 2024

On the other hand, advertisers get high ROI out of their campaigns. For instance, if a website has a header bidding setup and has to initiate a request for five ad slots, it will send five ad requests to the server. What if the site has four four-header bidding setups , and each will create five requests for five ad slots?

Viewability 52

Viewability Ad Server Ad network Header Bidding 52

Single Grain

MARCH 16, 2020

These transformations brought in new advertising methods, tools and, most importantly, tactics that can get much better user engagement, greater advertising ROI or even independent media-purchasing business. Every single impression you bid on can be auctioned across platforms and, as a result, it can reach you via all possible paths.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Monetize More

JUNE 20, 2023

InMobi InMobi boosts your marketing campaigns by showing gamers HD visuals to maximize impressions and ROI. They advise publishers on ad placement, run their own programmatic stack, and integrate with header bidding setups.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Monetize More

SEPTEMBER 22, 2022

InMobi boosts your marketing campaigns by showing gamers HD visuals to maximize impressions and ROI. They advise publishers on ad placement, run their own programmatic stack, and integrate with header bidding setups. Ad4game enables publishers to run a variety of different ad types for desktop-focused on gaming.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

InMobi

JANUARY 17, 2019

We look forward to seeing continued ROI from them.” Through InMobi’s leading mediation and in-app header bidding solution, WeatherBug was able to make its app much lighter and boost ad revenues by 15 percent. “They have consistently provided us with the geographic and ad format diversity that we need. So how does this work?

Advertising 40

Advertising Header Bidding Demand Side Platform Display Advertising 40

Automatad Inc.

NOVEMBER 22, 2023

Here are potential drawbacks to watch out for: Diminished value: Frequent refreshes can reduce perceived value for advertisers, impacting their ROI. Increase ad demand/competition: AXT can attract higher bids from advertisers who value metrics such as viewability and relevancy.

Viewability 40

Viewability Impressions Header Bidding Ad Inventory 40

Automatad Inc.

NOVEMBER 30, 2023

and you can show ads on your website using any adtech means such as ad networks, SSP, ad exchange, header bidding, and direct deals. To achieve high ROI, you must first select the legitimate traffic source that sends legitimate traffic. In this article, we are talking about AdSense arbitrage. First thing is first.

CPC 52

CPC Non-Profit Native Advertising SEO 52

Smart-Hub

JANUARY 23, 2023

What affects earnings and ROI on the ad exchange Of course, first and foremost, the amount of traffic your resource drives daily has a huge impact. If you are an owner of the entire ad exchange, the ROI will depend on how well you manage the traffic and how wisely you distribute it between your demand partners (DSPs).

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Monetize More

NOVEMBER 24, 2022

They usually pay the best CPMs which you can compete against Header Bidding to push performance up. Ad placement is an art, that, when perfected, can do wonders for both advertisers and publishers in terms of building a brand’s image and maximizing ROI. Take advantage of the opportunity to implement it above the fold.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

VideoWeek

JUNE 30, 2023

Open Source Unified Auction Solution Prebid Gets Privacy Update Header bidding software Prebid has been updated, giving publishers more transparency into specific ad transactions. A decision is expected next week.

Video Ads 52

Video Ads Marketing Ad Tech Media 52