Brid.tv

FEBRUARY 29, 2024

These ads provide increased ad visibility and higher ROI, making them a valuable consideration. Maximize Ad Viewability Ad viewability is a crucial metric in digital advertising, determining whether an ad is actually seen by users instead of being hidden or obscured on a webpage.

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Brid.tv

FEBRUARY 9, 2023

On the other hand, with video ad monetization, you’ll be able to reach a wider audience and, in turn, receive higher ROI. Revenue Boosting — As a result of the two previously mentioned points, video ad monetization is more practical for increasing ROI. However, improving viewability is easier said than done. For instance, U.S.

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Automatad Inc.

OCTOBER 27, 2023

92% of the marketers say they got high ROI using video marketing. Challenges in Video Monetization Even though the video website drives higher engagement and money through the video ads, there are challenges you need to face and conquer to see better ROI. It increases viewability and, thereby, the CPMs of the video ads.

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InMobi

MARCH 9, 2021

Not only are those involved in the middle likely taking a processing fee, but so are the vendors handling ad verification, viewability, creative development, fraud detection, etc. Therefore, access to supply at scale via multiple leading header bidding/waterfall partnerships (while ensuring supply diversity in the process) is significant.

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Monetize More

OCTOBER 13, 2022

Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc. Consider the following scenarios to understand how this affects profitability: 1- Conventional Header Bidding Price Floors. The winning bid is then sent to Google.

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InMobi

JULY 26, 2021

2) Support for Lucrative Ad Formats – Ensure that you get the best ROI on the ad formats you support. Historically InMobi has seen, on average, video completion rates of around 80% and viewability over 90% (across Open Measurement SDK, IAS, Moat and DoubleVerify) via private marketplace deals.

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Monetize More

OCTOBER 4, 2022

When it comes to maximizing Q4 ad revenue, publishers can make the most of their ad stack by focusing on seasonal content and increasing competition with Header Bidding. Headers Bidding allows publishers to increase competition from their ad stack, which increases revenue by decreasing the prices paid for inventory.

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Adtelligent

OCTOBER 6, 2021

Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. The header bidding can be done via header bidding wrappers.

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Automatad Inc.

FEBRUARY 1, 2024

On the other hand, advertisers get high ROI out of their campaigns. It covers strategies with engineering nuances that positively reflect on ad viewability and yield. Revenue loss with slower ads: Slower ads do have a lot of impact on ad viewability and revenue. The same 1-second delay decreased the viewability by 2.9%

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Monetize More

JULY 14, 2022

Vignettes can be displayed across all devices – mobile apps, web browsers, and social networks – increasing your ROI by reaching more users through different channels. This type of interstitial is highly viewable and user-friendly because it loads along with the page and can be easily skipped by users. Are Vignette Ads Intrusive?

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Smart-Hub

OCTOBER 24, 2023

Utilize the findings to fine-tune campaigns, enhancing click-through rates and maximizing return on investment (ROI). By making data-driven decisions, you can fine-tune your targeting, bidding, and overall strategy, leading to enhanced monetization results. Ad Viewability Ads that aren’t viewed do not generate revenue.

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Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Decent viewability. 36×280 & 320×480 will be the rising stars.

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Mobile Ads Banner Viewability CPM 59

Automatad Inc.

NOVEMBER 22, 2023

Here are potential drawbacks to watch out for: Diminished value: Frequent refreshes can reduce perceived value for advertisers, impacting their ROI. Reduced viewability: Refreshing ads when users aren’t looking at the page can drop ad viewability. All these challenges can hit your revenue. It’s that simple.

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Smart-Hub

JANUARY 23, 2023

DV360); Hard to get good results without experience or a series of tests; You need to monitor the quality of traffic: measure viewability, fraud, and brand safety for the traffic you buy; There is not enough expertise and publicly available information on the market yet, so increasing efficiency can be difficult and time-consuming.

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VideoWeek

OCTOBER 25, 2024

With DV’s viewability metrics for video ads on LinkedIn, customers can gain valuable insights to optimise their B2B campaigns and increase performance on a safe and trusted platform,” said Abhishek Shrivastava, VP Product at LinkedIn. The result was up from the previous study where ROI was €5.6. for every €1 invested. percent YoY.

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Monetize More

MAY 19, 2022

What’s the 411 on viewable cost-per-thousand impressions (vCPM)? vCPM also known as viewable CPM is the abbreviation for cost per thousand viewable impressions. What counts as a Viewable Impression? Viewable CPM: why do you need to pay attention to this metric? vCPM Definition.

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