PubMatic
APRIL 17, 2024
Yet, header bidding, a cornerstone of modern programmatic advertising, has often been overlooked in industry conversations about the future of audience addressability. With OpenWrap as a Bidder, you can quickly configure your existing Prebid server-side setup while increasing competition with both client and server-side bidding.
Ad Monsters
JANUARY 3, 2023
You can expect better traffic to your site with better SEO. In addition to improving your SEO, AMP will reduce your bounce rate if your content is exceptional. Client Side Header bidding in AMP. Since AMPs limit JS tags, it becomes hard for publishers to implement header bidding on their pages.
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Automatad Inc.
FEBRUARY 7, 2022
With 70% of the top 10k US sites using header bidding in Q1 2022, Amazon takes the front seat as the preferred adapter and top header bidding partner. Adoption of Header Bidding. Header bidding has been slow to attract publishers’ attention and ad spend despite having existed for some time now.
Adtelligent
OCTOBER 18, 2021
Google’s requirements might hurt SEO efforts significantly, effectively negating the big layer of relevant SEO work and lowering potential visibility and thus website revenue. Poor CWV scores can, in turn, hurt SEO strategy and negatively impact Google rankings of publisher’s websites and thus the expected ad yield.
Ad Monsters
MARCH 21, 2023
Stephen Marsi, Matt Richenthal, and Eric Hochberger founded Mediavine as an SEO shop for hire. He built the script wrapper focusing on SEO since that’s how we have always focused on growing traffic. Our most prominent site was founded on SEO. And it’s one of the main ways that the site got traffic.
Brid.tv
MARCH 23, 2023
Optimizing SEO is also a great way to draw in new audiences. Poorly Optimized Header Bidding CPM drops are often a result of poorly optimized header bidding. To prevent any losses, publishers should regularly optimize their header bidding. Maximize CPM with Brid.TV
Monetize More
APRIL 12, 2023
Furthermore, if a publisher intends to use Prebid (header bidding) on the website, then it has compatibility issues with the Lazy Loading. SEO challenges: Infinite scroll can create challenges for search engine optimization, including indexing and duplicate content issues.
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