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Headerbidding is one of the best innovations to hit the online advertising industry in the last decade. This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory.
Share Tweet Share Headerbidding (HB) has set a benchmark and become the default approach for a publisher to monetize their website. Likewise, videoheaderbidding is a go-to solution for publishers who want to serve videoads. Why videoads, you ask? What Is VideoHeaderBidding?
Have you been looking for a way to put videoads on your website ? If you have experience with online advertising, you already know that videoads perform better than images and other ad formats. To help you out, we’ve put together a handy guide to implementing videoads and monetizing your website.
With such a high percentage of viewer screen time, videoad monetization has become one of the most profitable ways to generate revenue from video content. Table of Contents [ hide ] What Is VideoAd Monetization? FAQ What Is VideoAd Monetization? FAQ What Is VideoAd Monetization?
For example, placing ads above the fold, in content, or in sticky positions tends to generate higher RPMs than other ad placements. Similarly, using ad formats such as native ads or videoads can often result in higher RPMs than traditional display ads. What factors affect RPM?
Online video content is booming, and so are videoads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. So, get ready to unlock the power of videoad monetization to captivate your audience and turn your website into a profit machine.
Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. But now it matters.
Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. But now it matters.
An OTT advertising platform is a piece of software that allows OTT publishers to sell ad inventory , track ad performance, and generate videoad revenue. You may know them as videoad networks. One of the most popular OTT ad platforms is Google ADX. Video Platform Features. Marketplace.
Where to Do Ad Yield Management The first step to efficient ad yield management is to decide which channel to use to sell your ad inventory. This will give you valuable insight into industry-standard CPMs, sought-out inventory types (such as instream videoads ), and which ad exchanges and networks to employ.
These days, publishers are looking for ways to diversify their revenue streams, with many focusing on AVOD (advertising video on demand). However, to achieve a successful videoad monetization strategy, they need to know how to best optimize their ad inventory. With better adviewability come higher CPMs.
That means improving on brand safety, as well as finding opportunities to help brands achieve such key metrics as click-through rate, video completion rate, and viewability. Embrace More Video Game and utility publishers may already be applying banner ads as part of their strategy to attract brands.
The growing popularity of video content that we have been witnessing in recent years has also boosted the popularity of digital video advertising. Although this ad format is generally considered to be effective and engaging, not all videoads are the same. How Many Pre-Roll Ads Can You Queue Consecutively?
For example, placing ads above the fold, in content, or in sticky positions tends to generate higher RPMs than other ad placements. Similarly, using ad formats such as native ads or videoads can often result in higher RPMs than traditional display ads. What factors affect RPM?
As a result, more and more publishers are looking toward videoad networks as their main ad providers. So to help, we decided to single out some of the best videoad networks out there for publishers. Table of Contents [ hide ] What Is a VideoAd Network? What to Look for in a VideoAd Network?
hide ] What Is an Ad Monetization Platform? Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive VideoHeaderBidding Support Ad and HeaderBidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1.
We will help you combat these challenges with the best video monetization strategies, actionable tips, and suggestions. Challenges in Video Monetization Even though the video website drives higher engagement and money through the videoads, there are challenges you need to face and conquer to see better ROI.
Using Google Ads, publishers can choose from automatically generated placement criteria or define their own. We all know that adviewability is a key metric you need to look into to optimize ad earnings. Often, advertisers aiming for the best return on investment will overlook ads with low viewability.
Types of Instream Ads Benefits of Using Instream Ads 6 Tips for Setting Up Instream Ads Find the Optimal Ad Number and Placements Make Use of Ad Podding Use Engaging Content Units Increase Ad-Serving Opportunities Optimize Price Floors Optimize Your HeaderBidding Stack Make Use of the Brid.TV
Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website. A general rule on ad density, established by the IAB , is that ads shouldn’t take up more than 30% of the page. Your Ad Positioning Is Off Ad positioning can affect adviewability and potentially lower ad impressions.
HeaderBidding Solution trusted by Thousands HeaderBidding , aka prebid, is the programmatic technology publishers use to get the most out of their premium inventory and ensure that the highest-paying bid is served. Pubguru HeaderBidding massively increases ad demand available for the publisher’s site.
VideoAd Units. Banner ads are the bread and butter of online advertising, but they’re not the only game in town. Publishers need to leverage video advertising during Q4 and outstream videoads first. Ad Stack Prep . They can also be put into an article’s body text to increase visibility.
Table of Contents [ hide ] A General Overview of Ad Formats for Websites Choosing the Best Ad Formats for Your Website Consider the Audience Consider the Content Consider the Placement Consider the Size Consider the Combination How to Implement Ads on Your Website How to Implement VideoAds on Your Website?
Find the right ad placements and optimize them. Ensuring you are placing the ads in the right place increases your viewability, CTR, and CPC. Make sure the ads are highly relevant and resonate well with the readers. If you’re using an ad network , check their targeting criteria, and optimize it. How to do so?
Furthermore, dynamic floor pricing increases the price of a publisher’s inventory based on the inventory’s placement, ad size, etc. Let’s say, your videoads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc. through Prebid.
Today, in this blog, we will see the handpicked ad loading optimization strategies that suit publishers of all scales. It covers strategies with engineering nuances that positively reflect on adviewability and yield. What Is Ad Loading Time? The same 1-second delay decreased the viewability by 2.9%
Header-bidding auction is an advanced programmatic deal where publishers propose their inventory to various demand partners at the same time before making calls to their ad servers. By arranging multiple sources bidding on the same ad slot simultaneously, publishers can achieve better yields. Preferred deal.
Experiment With Ad Placements & Formats Not all inventory is made equal. Some ad formats and placements are bound to perform better than others. Typically, videoads are more engaging than images or text-based ads, while ATF placements grant higher viewability than BTF. Ad Fill Rate FAQ 1.
Interstitial ads are also a commonly used type but are known to be disruptive to users, as they appear before the user can access the landing page of a website. VideoAds — Videoads are an excellent way to increase user engagement. Monetize with outstream ad units for maximum adviewability.
the typical video click-through rates (CTRs) were 10x greater than the CTRs for banners on average and 2x greater than the average CTR for native ads. InMobi also sees, on average, video completion rates of around 80% and viewability over 90% (across OM SDK, IAS, Moat and DoubleVerify) via private marketplace deals.
This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50), bigger mobile display ad sizes (e.g., Decent viewability.
From the best ad placements to optimal price floors, there are many factors that play into just how much you can make from an instream videoad. Table of Contents What Are Instream VideoAds? Benefits of Instream Ads for Publishers Tips for Earning More With Instream VideoAds 1.
Video programmatic advertising has become increasingly popular, and with the rise of streaming platforms and connected TV, it’s expected to continue to grow in the coming years. Mobile videoad spending is expected to continue growing in the coming years.
Publishers can continuously fine-tune their ad strategies to maximize revenue and ensure that they are capitalizing on the most lucrative traffic sources. Access to Diverse Ad Formats Programmatic advertising supports a wide range of ad formats, from display and videoads to native and interactive formats.
Ad Format Variety — A platform that supports different ad formats such as display ads , native ads, and multiple videoad formats ( instream and outstream ) offers more monetization opportunities to the publisher and improves ad engagement. Monetize with outstream ad units for maximum adviewability.
Ad Format Variety — A platform that supports different ad formats such as display ads , native ads, and multiple videoad formats ( instream and outstream ) offers more monetization opportunities to the publisher and improves ad engagement. Monetize with outstream ad units for maximum adviewability.
Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for headerbidding in mobile in-app ads.
Top Stories Spotify Targets VideoAd Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week.
What’s the 411 on viewable cost-per-thousand impressions (vCPM)? vCPM also known as viewable CPM is the abbreviation for cost per thousand viewable impressions. The vCPM metric is used to determine how many people view ads on a web page rather than the number of users who are actually visiting the site.
– I think the market will try to find effective ways to lower the overall take rate – more direct integrations by large advertisers through headerbidding integrations. – The programmatic market for publishers has been dynamically developing thanks to: HeaderBidding 2.0 Adnuntius, TTD Open Path, etc.)
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