Automatad Inc.

NOVEMBER 9, 2023

Header bidding (HB) is a proven way to quench these two demands and gives the publishers a chance to get out of walled gardens. It is said to improve revenue more efficiently than header bidding. Its arrival induced many questions, like how a unified auction is different from header bidding and which is optimal to use.

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Ad Monsters

JANUARY 3, 2023

Client Side Header bidding in AMP. Since AMPs limit JS tags, it becomes hard for publishers to implement header bidding on their pages. However, with time, publishers have found a way to implement header bidding through RTC and header bidding wrappers. Server Side Header Bidding in AMP.

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Monetize More

DECEMBER 21, 2022

Next to ad blocking, ad blindness is also a serious issue especially now that publishers will only get paid for viewable ads. Make sure to still follow ad placement policies and don’t just put ads above the fold for the sake of viewability. #10 Step 6: Signing up with a Header Bidding Solution.

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Header Bidding Viewability Ad network Fill rate 97

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.

Viewability 52

Viewability CPM Impressions Fill rate 52

Ad Monsters

DECEMBER 21, 2023

How Can Publishers Boost Their Ad Revenue with Header Bidding? Programmatic advertising, particularly Header Bidding has revolutionized ad buying and selling, boosting efficiency for publishers and advertisers. What is vCPM, and How Does It Relate to Viewability?

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Header Bidding Viewability Impressions CPM 66

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.

Viewability 52

Viewability CPM Impressions Fill rate 52

Media Math

MARCH 22, 2022

Supply Path Optimization is the latest zigzag the industry’s done as a response to the advent of header bidding, which itself was a response to Google’s dominance in market making. Publishers who implement header bidding code from an assortment of SSPs flood DSPs with duplicate versions of every bid request sent out.

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Monetize More

MARCH 10, 2023

By tracking key metrics such as click-through rates, viewability, and engagement rates, publishers can identify underperforming areas of their ad inventory and take corrective action. By implementing header bidding, publishers can increase their RPMs and generate more revenue from their ad inventory.

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Header Bidding CPM Ad Inventory Click Through Rate 98

Brid.tv

APRIL 19, 2024

Boost ad viewability with a sticky, non-intrusive ad unit. Track ad performance, impressions, fill rates, viewability, and more across all devices from a unified analytics dashboard. In addition, TargetVideo also offers in-build header bidding analytics through our lightweight HTML5 Video Player.

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Header Bidding Click Through Rate Fill rate Viewability 75

MediaFuse

JULY 10, 2017

One example of this is header bidding on video. Some of the factors involved in selecting the video include audience composition, content vertical capabilities, screen type and viewability. Another change that the curated marketplace has embraced is the use of header bidding on video. Header Bidding.

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Brid.tv

FEBRUARY 26, 2023

Table of Contents [ hide ] Create Additional Ad Inventory Sticky Ad Units Playlists Ad Looping Use Banner Ads in Video or Intelligent Banner Fallback Optimize Your Header Bidding Price Floor Optimization Choose SSPs Carefully Serve More Ads with Brid.TV They have become a staple in the industry due to having higher ad viewability.

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Ad Monsters

AUGUST 22, 2022

The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) Always consider ad viewability while refreshing inventories. to help publishers optimize their ad revenue. So, what exactly is the deal with ad refresh? Before refreshing ad inventories, measure the engagement and fill rate.

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Monetize More

FEBRUARY 8, 2023

Without addon options of advanced ad tech services and premium header bidding custom options, you are missing out on a major piece of the ad revenue pie. You’re likely to miss out on the best bids for your ad slots if your site is running slow or poorly-coded ad technology. Better user experience is the main priority!

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Header Bidding A/B Testing Viewability Ad network 52

Brid.tv

FEBRUARY 29, 2024

Maximize Ad Viewability Ad viewability is a crucial metric in digital advertising, determining whether an ad is actually seen by users instead of being hidden or obscured on a webpage. There are many ways publishers can maximize their ad viewability. If you’re interested, TargetVideo also offers video header bidding.

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Header Bidding Viewability Ad Inventory CPM 52

Monetize More

MARCH 10, 2023

By tracking key metrics such as click-through rates, viewability, and engagement rates, publishers can identify underperforming areas of their ad inventory and take corrective action. By implementing header bidding, publishers can increase their RPMs and generate more revenue from their ad inventory.

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Header Bidding CPM Ad Inventory Click Through Rate 73

Monetize More

FEBRUARY 8, 2023

Header Bidding Solution trusted by Thousands Header Bidding , aka prebid, is the programmatic technology publishers use to get the most out of their premium inventory and ensure that the highest-paying bid is served. Pubguru Header Bidding massively increases ad demand available for the publisher’s site.

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Header Bidding Viewability Ad network CPM 52

Brid.tv

AUGUST 23, 2022

Yield optimization tools can help you maximize the viewability of your ads and set price floors at just the right amount. They also allow you to optimize your content and ads for mobile and other devices, strike direct deals with advertisers for premium ad inventory, and use header bidding to sell the rest. SpringServe.

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Header Bidding Advertising Ad Exchange Video Ads 98

Monetize More

AUGUST 18, 2022

We all know that ad viewability is a key metric you need to look into to optimize ad earnings. Often, advertisers aiming for the best return on investment will overlook ads with low viewability. Leveraging sticky ads is one way to optimize for viewability without spoiling the user experience. Header bidding.

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Header Bidding Viewability Video Ads Banner 52

Brid.tv

FEBRUARY 9, 2023

Read More: A Publishers Guide to Post-Roll Ads: Definition and Best Practices Boost Ad Viewability Ad viewability is the most notable factor in boosting ROI from video monetization. However, improving viewability is easier said than done. FAQ What Is Video Ad Monetization? So, how can the publishers counter this?

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Video Ads Header Bidding Viewability Fill rate 52

Brid.tv

MARCH 23, 2023

Your Ad Positioning Is Off Ad positioning can affect ad viewability and potentially lower ad impressions. Ad placements with high viewability rates, for example, ATF (above-the-fold) ads, should be the priority. Poorly Optimized Header Bidding CPM drops are often a result of poorly optimized header bidding.

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InMobi

FEBRUARY 24, 2021

Publishers should implement a header bidding setup if they haven’t already, as header bidding setups are known to provide better fill rates and more competitive CPMs. They should also enable high impact ad formats like Rewarded Video, Playables and Interstitial formats.

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Brid.tv

NOVEMBER 25, 2022

Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1. Extensive Video Header Bidding Support. Google ADX.

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YieldBird

MARCH 6, 2024

The Quest for the Perfect Timeout Setting If you’re a publisher who has recently embraced Header Bidding technology through Prebid, you might still be operating with the default timeout settings – typically, an Auction Timeout of 1000 milliseconds (ms) and a Failsafe Timeout of 3000 ms.

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Header Bidding A/B Testing Impressions Viewability 52

Automatad Inc.

OCTOBER 27, 2023

It increases viewability and, thereby, the CPMs of the video ads. It will make them engage with your videos more, increase the ad viewability, and thereby, the opportunity to serve ads and monetize. You need to do cross-device monetization to reach a wider range of audience and achieve high ad viewability and higher CPMs.

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Header Bidding Video Ads Fill rate CPM 52

PubMatic

MARCH 27, 2023

That means improving on brand safety, as well as finding opportunities to help brands achieve such key metrics as click-through rate, video completion rate, and viewability. To strengthen brand demand, publishers must think about brand buyers’ goals and KPIs, and optimize their app inventory accordingly.

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Click Through Rate Banner Fill rate Viewability 121

Monetize More

JUNE 8, 2022

RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. In order to improve your overall session RPMs, always double-check how the fill rate, ad density, viewability, etc are coming up. Related Read : [link]. What’s the difference between RPM and RPS?

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Header Bidding Viewability Fill rate Ad Inventory 52

Monetize More

APRIL 12, 2023

Viewability Lazy loading can increase the overall viewability, but the equation is not very simple. As a user scrolls, hiding previously rendered slots or showing previously hidden slots isn’t the proper implementation of lazy loading and doesn’t improve viewability.

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Viewability Header Bidding Impressions A/B Testing 52

Monetize More

OCTOBER 13, 2022

Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc. Consider the following scenarios to understand how this affects profitability: 1- Conventional Header Bidding Price Floors. The winning bid is then sent to Google.

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Header Bidding Ad Inventory Impressions Cookies 52

Automatad Inc.

JANUARY 26, 2023

Ensuring you are placing the ads in the right place increases your viewability, CTR, and CPC. You will also need to take care of ad viewability. You can partner with multiple ad networks , run header bidding, and implement ad refresh without issues. As a publisher, you should keep CTR and CPC as high as possible.

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

Automatad Inc.

OCTOBER 26, 2023

Implement video header bidding Video header bidding is a smart way for website owners to boost their ad earnings. In server-side bidding, the auction happens in the ad server, while client-side bidding takes place inside the user’s browser. Is header bidding suitable for all websites?

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Video Ads Header Bidding Fill rate Click Through Rate 52

Brid.tv

MARCH 7, 2023

Types of Instream Ads Benefits of Using Instream Ads 6 Tips for Setting Up Instream Ads Find the Optimal Ad Number and Placements Make Use of Ad Podding Use Engaging Content Units Increase Ad-Serving Opportunities Optimize Price Floors Optimize Your Header Bidding Stack Make Use of the Brid.TV Managed Ads Service What Are Instream Ads?

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InMobi

MARCH 9, 2021

Not only are those involved in the middle likely taking a processing fee, but so are the vendors handling ad verification, viewability, creative development, fraud detection, etc. Therefore, access to supply at scale via multiple leading header bidding/waterfall partnerships (while ensuring supply diversity in the process) is significant.

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InMobi

JULY 26, 2021

Historically InMobi has seen, on average, video completion rates of around 80% and viewability over 90% (across Open Measurement SDK, IAS, Moat and DoubleVerify) via private marketplace deals. Also, it is important to check if your bidding partner offers video pod support (i.e.

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Header Bidding Click Through Rate Demand Side Platform Fill rate 52

AdExchanger

DECEMBER 18, 2024

The programmatic ecosystem is constantly changing. If publishers dont evolve with it, they risk going extinct. Over the past decade, A360 Media has transformed its business model in response to shifting ad industry trends. Formerly known as American Media, Inc.,

Media 98

Media Header Bidding Viewability 98

Monetize More

AUGUST 24, 2022

Todos sabemos que a viewability (visualização de anúncios) é uma métrica chave que você precisa analisar para otimizar os ganhos com anúncios. O Viewability Booster da MonetizeMore melhora o desempenho das unidades de publicidade melhorando a viewability, especialmente para as unidades de publicidade BTF. Header Bidding.

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YieldBird

JANUARY 12, 2022

Each vendor swears that their product is the one that will provide the highest uplifts, increase the viewability of ad units; and, of course, their same product will do all this without compromising on user experience. Collect insights on the efficiency of your Header Bidding, pricing strategy, and other aspects of the Programmatic ecosystem.

A/B Testing 52

A/B Testing Header Bidding Click Through Rate CPM 52

Adtelligent

OCTOBER 6, 2021

Header-bidding auction is an advanced programmatic deal where publishers propose their inventory to various demand partners at the same time before making calls to their ad servers. By arranging multiple sources bidding on the same ad slot simultaneously, publishers can achieve better yields. Preferred deal. Less transparent.

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