Adweek

JANUARY 31, 2023

In the latest episode of The Speed of Culture podcast, Linh Peters, chief marketing officer at Walgreens, joins Suzy founder and CEO Matt Britton to discuss how she uses her personal experience to inform her leadership style and drive forward a mission to provide healthcare access, support and guidance to people in underserved communities.

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Adweek

DECEMBER 12, 2023

The business news publisher Morning Brew, which operates a portfolio of newsletters catering to professionals in industries ranging from finance to healthcare, announced two key changes to its executive leadership team on Monday, according to an internal memo seen by Adweek.

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Adweek

SEPTEMBER 26, 2023

In this captivating interview, Raja Rajamannar, chief marketing and communications officer and president of healthcare business at Mastercard, shares his remarkable journey from a background in chemical engineering to becoming a marketing visionary. He follows a routine that has become.

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Adweek

AUGUST 12, 2024

It's a pleasure to welcome Raja Rajamannar, Mastercard's chief marketing and communications officer and founding president of its healthcare business. Welcome to this special greatest hits episode of the Marketing Vanguard podcast. He has managed large-scale businesses at Fortune 500.

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Healthcare Communications Marketing 286

Adweek

JULY 16, 2024

On this episode of the Brave Commerce podcast, hosts Sarah Hofstetter and Rachel Tipograph sit down with Lorran Brown Cosby, senior vice president of digital and ecommerce at healthcare brand Perrigo. Cosby discusses the groundbreaking launch of Opill, the first over-the-counter birth control pill in the U.S.,

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Adweek

JANUARY 6, 2023

That's why Raja Rajamannar, the brand's chief marketing and communications officer and healthcare business president, said he is still overall bullish on what.

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Smart Insights

OCTOBER 24, 2023

Are you benefiting from the latest sector innovations in your healthcare business' marketing strategy?

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Adweek

OCTOBER 24, 2022

Just like so many of us, aside from first responders and healthcare and essential workers, I was shut away at home, wiping down grocery deliveries and breathing through an improvised cloth mask. Like everyone else on Earth, during the first few weeks of the Covid-19 pandemic, I was in a very bad way.

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Martech Series

JULY 20, 2022

Enables healthcare digital marketers to send personalized email messages that comply with HIPAA regulations. Paubox announced an enhanced version of its HIPAA compliant email marketing solution for healthcare providers. According to Paubox research, only 24% of healthcare providers leverage email in their marketing campaigns.

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Adweek

OCTOBER 4, 2022

But finance, along with healthcare, is an area where her beaming spotlight shines a harsh glare. Kim Kardashian is a brand in her own right. Typically, her intrinsic star quality lifts the companies and products she celebrates. And in the case of her promotion of crypto company EthereumMax, Kardashian appeared to cross a line with.

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Healthcare Finance 264

Adweek

JULY 26, 2022

A nationwide blood shortage might sound like the premise for a horror movie, but as many healthcare providers can attest, the danger is all too real. With new variations of Covid-19 at play, the need for blood donations has reached a crisis level. In light of the Red Cross declaring its first-ever blood crisis in.

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Healthcare 246

Adweek

JUNE 21, 2022

On this week's episode of Brave Commerce, Gentiane Barret, global ecommerce lead at French healthcare giant Sanofi, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss how her nonlinear career has contributed to her success.

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Adweek

JUNE 14, 2022

With the unique title of Chief Marketing and E-Commerce Officer, Barber-Miller chats about tackling the healthcare industry one step at a time while moving away from traditional marketing approaches. "We We are uniquely positioned at Phillips.

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Adweek

JUNE 20, 2023

Producing thousands of medicines and healthcare products, the company is now taking on a strategy to grow its brand recognition under its first-ever CMO, Andreas Panayiotou. CANNES, France -- Since the pandemic, Pfizer had become a global household name thanks to its input into the Covid-19 vaccine.

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Healthcare 240

Martech

NOVEMBER 8, 2021

In the first part of this two-part article we looked at the reasons healthcare improvement company Premier decided to transition its marketing organization to an agile approach. The post Modernizing healthcare marketing with agility: How Premier got started appeared first on MarTech. Company Website: [link].

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Healthcare Marketing MarTech 110

Martech

NOVEMBER 4, 2021

It started with one pilot team and a lot of experimentation during the early days of the pandemic, using agile marketing as a vehicle for quick collaboration and communication to healthcare professionals about COVID-19. The post Modernizing healthcare marketing with agility: A deep dive into agile transformation at Premier, Inc.

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Healthcare Marketing Communications MarTech 118

Fuel Lines

JUNE 10, 2015

When I was on the editorial side of a healthcare magazine, I never ceased to be amazed at some of the obviously inappropriate pitches PR people sent my way. If you wanted to reach Chicago-area healthcare providers, our magazine could help you do so.

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Adweek

JULY 11, 2023

Healthcare and pharmaceutical companies are not well known for strong enterprise branding, as historically, most of the focus was on branding the products. Only recently have pharma companies increased their focus and spend on their enterprise brands.

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Pharmaceuticals Healthcare 189

Fuel Lines

JULY 8, 2016

Jamie has provided counsel to a wide variety of consumer sectors – the arts, faith-based communities, grocery, healthcare, hospitality, restaurants, travel and package goods. Her blog The Lipstick Economy is well-read by marketers seeking to appeal to the 108 million women that compose the Lipstick Economy.

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The Ad Tech Blog

MARCH 10, 2024

As healthcare technology ventures continue to push the boundaries of innovation, understanding the legal framework that governs patient data privacy is not just optional — it’s imperative. HIPAAMATE – A tool to help healthcare startups with HIPAA compliance. Why Compliance Matters ?

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Martech Series

JULY 22, 2022

Franczek is noted for working with CEOs at healthcare, beauty, food, household products, retail, and e-commerce companies to deliver transformational growth. Carol’s achievements span both consumer and business-to-business markets across hospital & healthcare, consumer package goods, and analytics industries.”.

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Fuel Lines

JULY 27, 2016

In a podcast conversation with Drew McLellan , who owns and runs, Agency Management Institute (AMI) , I talk about how to leverage social media to create a niche for your agency that will help your agency stand out from the competition.

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AdExchanger

DECEMBER 18, 2022

And it’s not a healthcare plan, though it sounds like one. Meta Advantage+ is not a new streaming service, despite the “plus.” It’s Meta’s version of a first-party data-based ad. The post More Performance, Less Transparency: Inside Meta’s Advantage+ Shopping Black Box appeared first on AdExchanger.

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Healthcare 130

Martech

MAY 11, 2023

platform, providing healthcare advertising agencies access to real-world insights about the lived experience, opinions, and sentiment of patients and healthcare professionals. Talking Medicines launched Drug-GPT on its PatientMetRx 2.0

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Martech

OCTOBER 13, 2021

ActionIQ brings its CDP to healthcare. Enterprise CDP ActionIQ announced today that it is available to the healthcare vertical, having completed the compliance audit for Health Insurance Portability and Accountability Act (HIPAA) Type 1 standards. Read more here. Why we care. Given the scale of the U.S.

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Healthcare MarTech Communications Retail 122

Martech Series

JULY 26, 2022

Tealium for Pharma utilizes deep integration technology and partnerships to deliver an enhanced customer journey in one of healthcare’s most vital sectors. Tealium, the largest independent and most trusted customer data platform (CDP) announced the launch of its industry-first Tealium for Pharma solution.

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Healthcare Pharmaceuticals Communications MarTech 97

The Ad Tech Blog

JULY 17, 2024

HE is particularly useful in scenarios where data privacy is paramount, such as in healthcare and finance. FL is particularly useful in industries where data privacy is critical, such as healthcare, finance, and advertising. This means that sensitive data can remain secure while still being processed.

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Ad Monsters

MAY 8, 2023

If you’re anything like me, you have familiarized yourself with TransUnion over your obsession with checking your credit report, but now it looks like the credit reporting company is taking its talents in a new direction, healthcare marketing. MS: The U.S.

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The Ad Tech Blog

MARCH 12, 2024

Startups can stay updated with HIPAA regulations by appointing a dedicated privacy officer, subscribing to regulatory updates from the Department of Health and Human Services , and joining professional organizations focused on healthcare compliance.

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Healthcare Education 130

Martech Series

JULY 14, 2022

Medallia expands its healthcare solution with the addition of CAHPS for MIPS survey administration to help organizations meet regulatory requirements and improve patient experience. Survey results are publicly reported on the Care Compare website to support Medicare beneficiaries in making objective and meaningful healthcare decisions.

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Healthcare MarTech Marketing Media 95

Martech

MARCH 15, 2022

Adobe Experience Cloud for healthcare, supporting enhanced digital experiences from healthcare providers. And note Adobe’s interest in the healthcare space, a space that has recently attracted the attention of enterprise CDPs like ActionIQ and Treasure Data.

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Healthcare Conversion MarTech Marketing 119

Martech

AUGUST 20, 2024

Products exclusively aimed at adults, like cars and many healthcare products, are not going to find a natural home on a children’s channel. But on the other hand, that kind of engagement, with kids bringing parents’ attention back to ads after they’ve been shown, must be valuable to the brands involved.

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Healthcare Food Ad Space Retail 125

Martech Series

FEBRUARY 14, 2023

This tool automatically evaluates and scores customer interactions using best-practice criteria for the healthcare industry. This tool automatically evaluates and scores customer interactions using best-practice criteria for the healthcare industry.

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Healthcare Machine Learning MarTech Conversion 90

Digiday

MAY 2, 2024

Healthcare and pharmaceutical advertisers such as Gilead Sciences are injecting more and more of their media budgets into the creator economy. Now, despite uncertainty over the future of TikTok, industry experts say that influencer marketing has matured enough that healthcare clients are embracing it.

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Pharmaceuticals Healthcare Advertising Marketing 95

illumin

MARCH 14, 2024

Many see this news as revolutionizing the way people execute pharmaceutical marketing and healthcare advertising in light of continuous innovations in (as well as the ongoing rise of) AI technology. Get to know Charlie So who is this “Charlie”? More so: what is “Charlie”? As a result, we can expect more regulatory compliance implications.

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Pharmaceuticals Healthcare Marketing Conversion 97

Martech Series

JANUARY 26, 2023

Marketing Technology News: Quadient Ranked Among Global 100 Most Sustainable Companies for Second Year in a Row “Engage Technologies Merges with APX Platform to Transform Patient Education and Practice Optimization for Healthcare.” Lloyd Mahaffey, CEO, Engage Technologies Group, who will continue to lead the combined entity.

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Healthcare Communications Education Finance 98

Martech

SEPTEMBER 4, 2024

Example 1: Personalized email for an awareness-stage lead One of our simulated users, a CTO at a medium-sized healthcare company, engaged with our LinkedIn content and downloaded a whitepaper. I thought you might enjoy this quick demo on how we’re helping similar companies streamline their workflows.”

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MarTech Marketing Healthcare Finance 126