Adweek

JANUARY 31, 2023

In the latest episode of The Speed of Culture podcast, Linh Peters, chief marketing officer at Walgreens, joins Suzy founder and CEO Matt Britton to discuss how she uses her personal experience to inform her leadership style and drive forward a mission to provide healthcare access, support and guidance to people in underserved communities.

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Healthcare Marketing 278

Martech

NOVEMBER 4, 2021

Infutor has announced a partnership with HealthWise data, a data and analytics firm which collects consumer healthcare data in a privacy compliant way. With healthcare spending accounting for over 17% of U.S. GDP, the healthcare market is getting significant attention in the marketing tech space. Why we care. Who’s next?

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Healthcare Food MarTech Audience 109

Adweek

DECEMBER 12, 2023

The business news publisher Morning Brew, which operates a portfolio of newsletters catering to professionals in industries ranging from finance to healthcare, announced two key changes to its executive leadership team on Monday, according to an internal memo seen by Adweek.

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Healthcare Finance Media 325

Martech

MARCH 28, 2024

Nowhere is this shift more evident than in healthcare products and services. Dig deeper: Breaking through the noise: How brands can connect with today’s consumers Implementing owned asset optimization Owned asset optimization (OAO) is an approach to digital marketing that has revolutionized brand strategies for healthcare organizations.

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Healthcare Pharmaceuticals Audience Conversion 109

Adweek

SEPTEMBER 26, 2023

In this captivating interview, Raja Rajamannar, chief marketing and communications officer and president of healthcare business at Mastercard, shares his remarkable journey from a background in chemical engineering to becoming a marketing visionary. He follows a routine that has become.

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Healthcare Marketing Communications 321

Adweek

AUGUST 12, 2024

It's a pleasure to welcome Raja Rajamannar, Mastercard's chief marketing and communications officer and founding president of its healthcare business. Welcome to this special greatest hits episode of the Marketing Vanguard podcast. He has managed large-scale businesses at Fortune 500.

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Healthcare Communications Marketing 288

Adweek

JANUARY 25, 2024

It might be considered controversial that Tums, a 90-year-old mainstay in the stodgy over-the-counter healthcare category, has made a first-time alliance with online betting service DraftKings for a campaign pegged to Super Bowl 58.

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Healthcare Food 312

Adweek

JULY 16, 2024

On this episode of the Brave Commerce podcast, hosts Sarah Hofstetter and Rachel Tipograph sit down with Lorran Brown Cosby, senior vice president of digital and ecommerce at healthcare brand Perrigo. Cosby discusses the groundbreaking launch of Opill, the first over-the-counter birth control pill in the U.S.,

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eCommerce Healthcare 279

Adweek

JANUARY 6, 2023

That's why Raja Rajamannar, the brand's chief marketing and communications officer and healthcare business president, said he is still overall bullish on what.

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Healthcare Communications Marketing 306

Martech

APRIL 11, 2022

Virtual healthcare hit an unprecedented peak in April 2020 as the country locked down for COVID but in the following months it has stabilized not far below that peak and some 38 times higher than pre-pandemic. healthcare industry cannot afford to be a digital laggard. It is also a Sitecore partner. Going forward, the massive U.S.

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Healthcare Agency Manufacturing Retail 98

Smart Insights

OCTOBER 24, 2023

Are you benefiting from the latest sector innovations in your healthcare business' marketing strategy?

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Healthcare Marketing Communications 88

Adweek

OCTOBER 24, 2022

Just like so many of us, aside from first responders and healthcare and essential workers, I was shut away at home, wiping down grocery deliveries and breathing through an improvised cloth mask. Like everyone else on Earth, during the first few weeks of the Covid-19 pandemic, I was in a very bad way.

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Healthcare Agency 279

Martech Series

JULY 20, 2022

Enables healthcare digital marketers to send personalized email messages that comply with HIPAA regulations. Paubox announced an enhanced version of its HIPAA compliant email marketing solution for healthcare providers. According to Paubox research, only 24% of healthcare providers leverage email in their marketing campaigns.

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Healthcare Marketing Communications MarTech 95

Adweek

OCTOBER 4, 2022

But finance, along with healthcare, is an area where her beaming spotlight shines a harsh glare. Kim Kardashian is a brand in her own right. Typically, her intrinsic star quality lifts the companies and products she celebrates. And in the case of her promotion of crypto company EthereumMax, Kardashian appeared to cross a line with.

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Healthcare Finance 264

Martech

AUGUST 20, 2024

Products exclusively aimed at adults, like cars and many healthcare products, are not going to find a natural home on a children’s channel. But on the other hand, that kind of engagement, with kids bringing parents’ attention back to ads after they’ve been shown, must be valuable to the brands involved.

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Healthcare Food Ad Space Retail 119

Adweek

JULY 26, 2022

A nationwide blood shortage might sound like the premise for a horror movie, but as many healthcare providers can attest, the danger is all too real. With new variations of Covid-19 at play, the need for blood donations has reached a crisis level. In light of the Red Cross declaring its first-ever blood crisis in.

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Healthcare 246

Adweek

JUNE 21, 2022

On this week's episode of Brave Commerce, Gentiane Barret, global ecommerce lead at French healthcare giant Sanofi, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss how her nonlinear career has contributed to her success.

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Healthcare eCommerce 246

Adweek

JUNE 14, 2022

With the unique title of Chief Marketing and E-Commerce Officer, Barber-Miller chats about tackling the healthcare industry one step at a time while moving away from traditional marketing approaches. "We We are uniquely positioned at Phillips.

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Healthcare Marketing Audience 246

Adweek

JUNE 20, 2023

Producing thousands of medicines and healthcare products, the company is now taking on a strategy to grow its brand recognition under its first-ever CMO, Andreas Panayiotou. CANNES, France -- Since the pandemic, Pfizer had become a global household name thanks to its input into the Covid-19 vaccine.

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Healthcare 240

Adweek

FEBRUARY 7, 2025

The Super Bowl debut by digital healthcare company Hims & Hers is now listed on the injury report as questionable, following attempts by a pharmaceutical industry trade group and two senators to block it from airing. The Partnership for Safe Medicines (PSM) is pushing the Food and Drug Administration to call a timeout on the.

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Pharmaceuticals Healthcare Food 207

Martech

FEBRUARY 12, 2025

Companies in industries like healthcare, AI and commercial aviation all faced recent public disasters. The healthcare sector’s trust emergency The healthcare industry’s reputation crisis didn’t emerge overnight. We can all learn lessons from the healthcare, AI and aviation industrys missteps.

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Healthcare Public Relations Communications Food 76

Martech

NOVEMBER 4, 2021

It started with one pilot team and a lot of experimentation during the early days of the pandemic, using agile marketing as a vehicle for quick collaboration and communication to healthcare professionals about COVID-19. The post Modernizing healthcare marketing with agility: A deep dive into agile transformation at Premier, Inc.

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Healthcare Marketing Communications MarTech 111

Fuel Lines

JUNE 10, 2015

When I was on the editorial side of a healthcare magazine, I never ceased to be amazed at some of the obviously inappropriate pitches PR people sent my way. If you wanted to reach Chicago-area healthcare providers, our magazine could help you do so.

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Public Relations Agency Healthcare Communications 275

Seth Godin

MARCH 13, 2025

We didn’t notice it happening, but we’ve sorted the people, the ideas, the media, the culture, healthcare, even which lake to go fishing on. Incrementally, slowly then all at once, we’ve multiplied the sorting and directory building of our world. Serendipity used to be normal, now it’s rare.

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Healthcare Media 85

Martech

AUGUST 22, 2024

CEO and co-founder Alex Wiltschko believes giving computers the ability to process scent can help with healthcare. That’s the goal of Osmo, a startup using artificial intelligence technology to help computers “generate smells like we generate images and sounds,” according to the company’s website.

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MarTech Healthcare SEO Conversion 120

Adweek

JANUARY 28, 2025

Together, they.

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Healthcare Retail Marketing 173

Adweek

JULY 11, 2023

Healthcare and pharmaceutical companies are not well known for strong enterprise branding, as historically, most of the focus was on branding the products. Only recently have pharma companies increased their focus and spend on their enterprise brands.

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Pharmaceuticals Healthcare 189

AdExchanger

FEBRUARY 19, 2025

In todays day and age, a robust healthcare media mix covers a variety of channels, including television, digital, social media, audio, out-of-home and others, all dedicated to one goal: targeting the right audience at the right time with the right message. For over a year now, audiences have been changing channels (pun intended).

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Healthcare Audience Media 88

Digiday

FEBRUARY 24, 2025

Our respondents work across several industries, including retail, beauty, food/grocery and healthcare. In this new State of the Industry report, Digiday and NCSolutions surveyed 90 brand and agency professionals to evaluate how data is strategically used throughout the sales funnel and across various channels and formats.

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Healthcare Food Advertising Marketing 68

Fuel Lines

JULY 8, 2016

Jamie has provided counsel to a wide variety of consumer sectors – the arts, faith-based communities, grocery, healthcare, hospitality, restaurants, travel and package goods. Her blog The Lipstick Economy is well-read by marketers seeking to appeal to the 108 million women that compose the Lipstick Economy.

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Agency Healthcare Marketing Advertising 255

Digiday

JANUARY 12, 2025

Another post featuring a healthcare worker sporting a Bogg Bag racked up more than 378,000 likes in January. One video was posted back in May where a mom packing a Bogg Bag with daily essentials got 1.7 million likes. The post was in partnership with Bloom Nutrition, health supplement company, but mentioned Bogg in the caption.

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Healthcare Media Audience Marketing 84

Martech

SEPTEMBER 16, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you lead marketing operations for an enterprise healthcare company that has an app. What is MMP and how can it be used to drive bookings on the mobile app as well as through online bookings on the web?

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Healthcare A/B Testing Conversion Rate Conversion 65

The Ad Tech Blog

MARCH 10, 2024

As healthcare technology ventures continue to push the boundaries of innovation, understanding the legal framework that governs patient data privacy is not just optional — it’s imperative. HIPAAMATE – A tool to help healthcare startups with HIPAA compliance. Why Compliance Matters ?

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Healthcare Electronics Machine Learning 130

Martech Series

JULY 22, 2022

Franczek is noted for working with CEOs at healthcare, beauty, food, household products, retail, and e-commerce companies to deliver transformational growth. Carol’s achievements span both consumer and business-to-business markets across hospital & healthcare, consumer package goods, and analytics industries.”.

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Healthcare Marketing Food Retail 136

Fuel Lines

JULY 27, 2016

In a podcast conversation with Drew McLellan , who owns and runs, Agency Management Institute (AMI) , I talk about how to leverage social media to create a niche for your agency that will help your agency stand out from the competition.

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Agency Healthcare Media Conversion 235

AdExchanger

DECEMBER 18, 2022

And it’s not a healthcare plan, though it sounds like one. Meta Advantage+ is not a new streaming service, despite the “plus.” It’s Meta’s version of a first-party data-based ad. The post More Performance, Less Transparency: Inside Meta’s Advantage+ Shopping Black Box appeared first on AdExchanger.

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Healthcare 130

Ad Tech Daily

OCTOBER 11, 2024

Leveraging M3 MI’s (formerly Kantar Media Healthcare Research) self-reported, survey-based healthcare data, Simulmedia’s enhanced offering provides pharma marketers with future-proof, privacy-compliant targeting across streaming TV.

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Healthcare Audience Ad Tech Marketing 97