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10 Effective Marketing Tips for Healthcare eCommerce Businesses in 2024

Ad Rants

The advent of healthcare-based eCommerce businesses represents a significant shift in how consumers access medical products and services. With the proliferation of digital technologies and the increasing demand for convenient healthcare solutions, these platforms have emerged as key players in the industry.

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Data-driven content: The key to connecting with healthcare consumers

Martech

Nowhere is this shift more evident than in healthcare products and services. Dig deeper: Breaking through the noise: How brands can connect with today’s consumers Implementing owned asset optimization Owned asset optimization (OAO) is an approach to digital marketing that has revolutionized brand strategies for healthcare organizations.

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Healthcare marketing strategy trends for 2024

Smart Insights

Are you benefiting from the latest sector innovations in your healthcare business' marketing strategy?

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For Healthcare Marketers, Building Customer Relationships is Crucial

Basis

Healthcare is personal— incredibly personal. healthcare would be straightforward and simple to understand. The United States healthcare system is particularly complex, challenging to navigate, and often a source of hidden or unforeseen costs. What’s a healthcare marketer to do? Let’s dive in: #1: The Cost of Healthcare.

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Guide to Navigating the Future of Healthcare With Conversational AI

Martech Series

Welocalize shares how utilizing NMT, NLP, and ML technologies within global healthcare provides patients with a more personalized experience. healthcare system as much as $150 billion in annual savings by 2026. This allows healthcare providers and life sciences companies to engage in multilingual conversations across markets worldwide.

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Infutor adds healthcare data to its consumer dataset

Martech

Infutor has announced a partnership with HealthWise data, a data and analytics firm which collects consumer healthcare data in a privacy compliant way. With healthcare spending accounting for over 17% of U.S. GDP, the healthcare market is getting significant attention in the marketing tech space. Why we care. Who’s next?

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ActionIQ brings its CDP to healthcare

Martech

Enterprise CDP ActionIQ announced today that it is available to the healthcare vertical, having completed the compliance audit for Health Insurance Portability and Accountability Act (HIPAA) Type 1 standards. The post ActionIQ brings its CDP to healthcare appeared first on MarTech. Why we care. Given the scale of the U.S.