Digiday

SEPTEMBER 12, 2023

To expand reach, the campaign also featured 20 macro and micro-influencers in target audience categories (immunocompromised individuals, healthcare providers and caregivers). billion earned, social and paid impressions, while awareness of monoclonal antibodies increased by 38%. billion impressions.

Healthcare 97

Healthcare Impressions Audience Conversion 97

Basis

SEPTEMBER 27, 2023

Digital healthcare. Like the broader healthcare landscape, the pharmaceutical industry is in the midst of quite a technological revolution! Now, there's a growing focus on omnichannel, and that’s true for both healthcare provider (HCP) and patient targeting. Personalized medicine. Artificial intelligence.

Pharmaceuticals 74

Pharmaceuticals Healthcare Marketing ROI 74

Martech Series

JULY 18, 2022

Sober Peer, a leader in the behavioral science platforms for mental and addictive health has entered into an agreement with BurstIQ, a provider of blockchain-enabled data solutions for the healthcare industry. BurstIQ’s capability is impressive. Partnering with Sober Peer really supports our mission to make the world a healthier place.

Healthcare 84

Healthcare Machine Learning Impressions MarTech 84

Digiday

MARCH 19, 2024

The results were impressive, from the highest marketing mix modeling ROAS of any CVS marketing channel to 40 million store visits and a 20% surge in website traffic. This partnership underscores a commitment to delivering efficient, forward-thinking strategies that provide CVS competitive advantages in the healthcare industry.

Media 84

Media Machine Learning Healthcare Impressions 84

Martech Series

SEPTEMBER 20, 2022

According to Good-Loop’s online carbon calculator, a sample ad campaign that costs $115,000 (£100,000) and delivers 20 million impressions (at a CPM of $6 ) emits around 5.4 ” OMG is the global media agency, responsible for media planning and buying across Sanofi’s consumer healthcare brands.

Healthcare 74

Healthcare Media Advertising CPM 74

Single Grain

NOVEMBER 1, 2023

In a new era where artificial intelligence is increasingly becoming a cornerstone of digital strategy, questions around AI regulation, especially in highly sensitive sectors like healthcare and finance, are growing louder.

Healthcare 103

Healthcare Finance Machine Learning Impressions 103

Martech Series

JANUARY 11, 2023

Verse , the cutting-edge platform that empowers businesses to connect with their customers and prospects in a more natural and personalized way, has been awarded an impressive seven badges from G2 Crowd for Winter 2023. Marketing Technology News: Lasso Announces a Significant Step Forward in Healthcare Marketing Measurement.

Healthcare 84

Healthcare Conversion Impressions MarTech 84

Martech Series

AUGUST 9, 2022

The company has a strong customer base across a wide range of verticals, including financial services, insurance, healthcare and manufacturing. Over the past several years, Equalum has seen impressive growth, driven by the company’s flagship platform.

Healthcare 86

Healthcare Manufacturing Finance Impressions 86

Martech Series

FEBRUARY 22, 2023

Metrics such as ad impression, completion rates, viewer engagement rate, click-through rate (CTR), and more can help you identify areas of opportunity and adjust your strategy to get the most out of your efforts. Experimenting with various formats and styles can help you determine what works best for your brand and target audience.

Click Through Rate 90

Click Through Rate Impressions ROI Audience 90

Martech Series

DECEMBER 30, 2022

Despite so many economic uncertainties in 2022, companies took a step ahead and the pace of mergers in the IT and tech industry were quite impressive. In order to increase its presence in the healthcare IT business, Oracle purchased Cerner on June 7. Cerner is a provider of digital information systems for the healthcare industry.

Healthcare 121

Healthcare Manufacturing Electronics Communications 121

Single Grain

AUGUST 8, 2023

A combination of native and catalog feed ad units was used, and both delivered impressive results. The paid LinkedIn campaign served as an awareness tactic, generating 136,811 impressions and 146 visits to the contact page. Key Results: The digital campaigns consistently achieved over 1 million impressions.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Martech Series

AUGUST 25, 2022

It’s the next chapter in an impressive growth story, and I look forward to helping tell it.”. His experience in healthcare IT parallels that of the financial industry, driven by heavy compliance and regulation. Ncontracts was recently named to the Inc. Adding Shawn was a natural decision.

Marketing 78

Marketing Healthcare Impressions MarTech 78

The Ad Tech Blog

MAY 31, 2024

This misalignment can lead to AR experiences that are impressive technologically but fall short in terms of usability and practical value. Expansion into New Industries: Beyond retail and entertainment, AR will find applications in sectors like education and healthcare, providing informative and interactive experiences.

Education 130

Education Entertainment Fashion Retail 130

Martech Series

JANUARY 9, 2023

Marketing Technology News: Lasso Announces a Significant Step Forward in Healthcare Marketing Measurement. “I “With this experienced leadership team in place, Neat will continue to drive the market forward and deliver phenomenal outcomes for our business and customers.”.

Healthcare 73

Healthcare Impressions MarTech Marketing 73

Martech Series

OCTOBER 25, 2022

What surprised me was that the platform is feature rich, but also robust – not a common combination in this space.” – chief product officer in the healthcare & biotech industry “ Cognigy is overall one of the best solutions if not the best on the market. .” – software architect in the retail industry. The use of Cognigy.AI

Conversion 68

Conversion Healthcare MarTech Cookies 68

Single Grain

JUNE 21, 2023

DataPortal ) Businesses with an active LinkedIn page receive 7x more impressions, 5X more page views, and 11x more clicks per follower. Klient Boost ) 1,000 LinkedIn impressions cost $6.05. DataPortal ) Businesses with an active LinkedIn page receive 7x more impressions, 5X more page views, and 11x more clicks per follower.

Advertising 98

Advertising Marketing CPC ROI 98

The Ad Tech Blog

JUNE 2, 2024

Fraudsters use various techniques, such as click fraud and impression fraud , to manipulate ad metrics and generate illegitimate revenue. Adoption in New Industries: Real-time anomaly detection will be adopted in new industries, such as healthcare and finance, to enhance security and prevent fraud.

Machine Learning 130

Machine Learning Healthcare Finance Advertising 130

Martech Series

JULY 26, 2022

The company drove digital engagement to help healthcare professionals around the world deliver care to cancer patients in need. The company created an interactive networking experience that left participants with a lasting impression and featured a mixologist and pre-mailed cocktail kit for participants to follow along at home.

Audience 87

Audience Healthcare Manufacturing Brand Awareness 87

Ad Monsters

JUNE 7, 2024

The Rise of the New Tracking Cookie In the early days of digital advertising, nearly all ads were contextual; Google AdSense assessed web page content and if it matched the topic of an ad creative, Google would fill the impression. Smith is in your healthcare network, schedule an appointment today.” This was far from a unique event.

Cookies 105

Cookies Ad Tech AutoMobile Healthcare 105

Ad Monsters

FEBRUARY 13, 2024

But as the report warns, “Essential event-based impression and click counting are only temporarily supported, later moving to aggregated reporting. This is no small problem for advertisers who want to pay the right price for inventory-driven outcomes and publishers who want to earn the CPMs their inventory and audiences warrant.

Cookies 52

Cookies Advertising First-Party Cookies Healthcare 52

Martech

OCTOBER 5, 2022

Because of my engineering background, I was fortunate to get an opportunity to join GE Healthcare through its entry-level leadership development program. The most common application is in branding and first click-through impressions. There I was exposed to magnetic resonance imaging (MRI).

Healthcare 94

Healthcare MarTech Education Impressions 94

Single Grain

SEPTEMBER 7, 2023

For example, a masterclass on “Advanced AI Algorithms for Healthcare” would attract professionals in the intersection of tech and health. The numbers might look impressive on paper, but the return on investment remains low. E-books and Guides: These are detailed resources on specific topics.

Healthcare 52

Healthcare Real Estate Audience Conversion Rate 52

Martech Series

NOVEMBER 21, 2022

Diffblue’s software helps leading financial services, healthcare and technology companies around the world accelerate their application modernization projects, reduce failures in production, and empowers developers to focus on what they do best – write great code.”. “We

Machine Learning 69

Machine Learning Healthcare Impressions MarTech 69

Martech

APRIL 10, 2024

Innovation without usability is like a Ferrari without an engine — looks impressive but is ultimately useless. healthcare providers) Transcendent : Creating a positive ripple effect (e.g., We need solutions that break new ground, push the boundaries of what’s possible and redefine industry standards.

MarTech 98

MarTech Healthcare Retargeting Audience 98

Martech Series

OCTOBER 28, 2022

The potential addressable market for computer vision is sizable due to its rapid adoption rate from manufacturing, healthcare, retail, security, and safety industries that are digitizing processes to become more data-driven. The investment in the award-winning ETH Zurich spin-off, bringing total funding to date to $14.8

Machine Learning 52

Machine Learning Healthcare Manufacturing MarTech 52

Martech Series

SEPTEMBER 8, 2022

Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. A reliable, long-term benchmark for retail marketers to measure their performance against, the research shares overall performance benchmarks by retail vertical and average order value (AOV), as well as baseline benchmarks (e.g.,

Retail 81

Retail eCommerce Conversion Rate Conversion 81

Martech Series

JULY 6, 2022

Vobejda also currently serves on the Board of Directors for total-vision healthcare company, MyEyeDr., I’ve been so impressed with his vision, and I’m excited to support Tinuiti’s extraordinary trajectory and future growth.”

Marketing 71

Marketing Machine Learning Healthcare Agency 71

Ad Monsters

NOVEMBER 7, 2024

Trust in Advertising Drives Brand Loyalty – Haleon’s content credentialing initiative increased consumer trust by 59% and an impressive 8-point lift in purchase intent. Proactive strategies that align with public expectations and build trust are powerful.

Media 52

Media Conversion Ad Tech Audience 52

Basis

OCTOBER 17, 2022

As a marketing professional, one way to impress a friend who doesn’t work in the space might be to have them look at any current LUMAscape. Many industries—including finance, healthcare, and manufacturing—have already implemented broad automated processes to improve efficiency, while the marketing industry lags behind.

Media 76

Media Marketing Healthcare Manufacturing 76

Martech

JANUARY 25, 2022

Verint’s Customer Engagement Platform was marked as an impressive niche option due to its omnichannel capabilities and analytics tools. Healthcare providers. CRM systems’ ability to synchronize and share vital health information makes them key assets for hospitals, doctors and other healthcare providers. Hotels and hospitality.

Marketing 96

Marketing Communications Healthcare Finance 96

MNTN

AUGUST 5, 2024

As such, ad exchanges do offer more transparency and flexibility, allowing you to bid for individual impressions. Types of Ad Networks Ad networks are classified into one of the following types: Vertical Ad Network A vertical network specializes in a specific niche or industry, such as healthcare, technology, or travel.

Ad network 52

Ad network Ad Exchange Ad Space Demand Side Platform 52

MNTN

AUGUST 5, 2024

As such, ad exchanges do offer more transparency and flexibility, allowing you to bid for individual impressions. Types of Ad Networks Ad networks are classified into one of the following types: Vertical Ad Network A vertical network specializes in a specific niche or industry, such as healthcare, technology, or travel.

Ad network 52

Ad network Ad Exchange Ad Space Demand Side Platform 52

MNTN

JULY 21, 2022

Edmundson stressed two key findings from these numbers: CTV is being widely adopted and is thriving as a performance channel that provides advertisers with fully measurable, real-time results.

Retargeting 52

Retargeting Marketing Real Estate CPA 52

Ad Wisey

JUNE 27, 2022

Young tech-savvy generations add to the struggle as they are hard to impress with online ads. . “To date, there are 5 million e-commerce SMBs with high potential struggling with promotion and who are unable to afford agencies – which, in addition to high price tags, often fail to deliver results. The post Adwisely announces $1.5M

Public Relations 52

Public Relations Healthcare Fashion eCommerce 52

Martech

MARCH 18, 2024

Before Trust Insights, she built and grew multi-million dollar lines of business in the marketing technology, pharmaceutical, and healthcare industries. They were more, “Let’s look at impressions and let’s look at coverage trackers, and let’s do things manually.” Interview edited for length and clarity.)

Pharmaceuticals 60

Pharmaceuticals Machine Learning Agency Healthcare 60

Martech

JULY 24, 2023

As part of that creative surge, I assembled a collection of email campaigns and practices that impressed me because they exemplify the best practices for emails you should send at key points in your program. Deliver it within the first two minutes after opt-in, and you’re creating an excellent brand first impression.

Real Estate 87

Real Estate Retail Impressions Healthcare 87

Advertising to Baby Boomers

MARCH 15, 2017

year-on-year … … Jawbone, once a popular fitness tracker brand, confirmed to TechCrunch that it is leaving the consumer market and focusing on healthcare providers … Microsoft has removed its Fitness Band on its online store … and crucially no longer provides the Band developer kits. And if you read to the end, they’re still optimistic.

Healthcare 40

Healthcare Impressions Agency Media 40