Digiday

SEPTEMBER 12, 2023

To expand reach, the campaign also featured 20 macro and micro-influencers in target audience categories (immunocompromised individuals, healthcare providers and caregivers). billion earned, social and paid impressions, while awareness of monoclonal antibodies increased by 38%. billion impressions.

Healthcare 97

Healthcare Impressions Audience Conversion 97

Digiday

MARCH 19, 2024

The results were impressive, from the highest marketing mix modeling ROAS of any CVS marketing channel to 40 million store visits and a 20% surge in website traffic. This partnership underscores a commitment to delivering efficient, forward-thinking strategies that provide CVS competitive advantages in the healthcare industry.

Machine Learning 85

Machine Learning Media Healthcare Impressions 85

Basis

SEPTEMBER 27, 2023

Digital healthcare. Like the broader healthcare landscape, the pharmaceutical industry is in the midst of quite a technological revolution! Now, there's a growing focus on omnichannel, and that’s true for both healthcare provider (HCP) and patient targeting. Personalized medicine. Artificial intelligence.

Pharmaceuticals 92

Pharmaceuticals Healthcare Marketing ROI 92

Martech Series

JULY 18, 2022

Sober Peer, a leader in the behavioral science platforms for mental and addictive health has entered into an agreement with BurstIQ, a provider of blockchain-enabled data solutions for the healthcare industry. BurstIQ’s capability is impressive. Partnering with Sober Peer really supports our mission to make the world a healthier place.

Healthcare 84

Healthcare Machine Learning Impressions MarTech 84

Single Grain

NOVEMBER 1, 2023

In a new era where artificial intelligence is increasingly becoming a cornerstone of digital strategy, questions around AI regulation, especially in highly sensitive sectors like healthcare and finance, are growing louder.

Healthcare 103

Healthcare Finance Machine Learning Impressions 103

Martech Series

DECEMBER 30, 2022

Despite so many economic uncertainties in 2022, companies took a step ahead and the pace of mergers in the IT and tech industry were quite impressive. In order to increase its presence in the healthcare IT business, Oracle purchased Cerner on June 7. Cerner is a provider of digital information systems for the healthcare industry.

Healthcare 121

Healthcare Manufacturing Electronics Communications 121

Martech Series

SEPTEMBER 20, 2022

According to Good-Loop’s online carbon calculator, a sample ad campaign that costs $115,000 (£100,000) and delivers 20 million impressions (at a CPM of $6 ) emits around 5.4 ” OMG is the global media agency, responsible for media planning and buying across Sanofi’s consumer healthcare brands.

Healthcare 74

Healthcare Media Advertising CPM 74

Martech Series

JANUARY 11, 2023

Verse , the cutting-edge platform that empowers businesses to connect with their customers and prospects in a more natural and personalized way, has been awarded an impressive seven badges from G2 Crowd for Winter 2023. Marketing Technology News: Lasso Announces a Significant Step Forward in Healthcare Marketing Measurement.

Healthcare 84

Healthcare Conversion Impressions MarTech 84

Martech Series

AUGUST 9, 2022

The company has a strong customer base across a wide range of verticals, including financial services, insurance, healthcare and manufacturing. Over the past several years, Equalum has seen impressive growth, driven by the company’s flagship platform.

Healthcare 86

Healthcare Manufacturing Finance Impressions 86

Digiday

MARCH 19, 2024

The results were impressive, from the highest marketing mix modeling ROAS of any CVS marketing channel to 40 million store visits and a 20% surge in website traffic. This partnership underscores a commitment to delivering efficient, forward-thinking strategies that provide CVS competitive advantages in the healthcare industry.

Media 64

Media Machine Learning Healthcare Impressions 64

Martech Series

FEBRUARY 22, 2023

Metrics such as ad impression, completion rates, viewer engagement rate, click-through rate (CTR), and more can help you identify areas of opportunity and adjust your strategy to get the most out of your efforts. Experimenting with various formats and styles can help you determine what works best for your brand and target audience.

Click Through Rate 90

Click Through Rate Impressions Audience ROI 90

The Ad Tech Blog

MAY 31, 2024

This misalignment can lead to AR experiences that are impressive technologically but fall short in terms of usability and practical value. Expansion into New Industries: Beyond retail and entertainment, AR will find applications in sectors like education and healthcare, providing informative and interactive experiences.

Education 130

Education Entertainment Fashion Retail 130

Martech Series

AUGUST 25, 2022

It’s the next chapter in an impressive growth story, and I look forward to helping tell it.”. His experience in healthcare IT parallels that of the financial industry, driven by heavy compliance and regulation. Ncontracts was recently named to the Inc. Adding Shawn was a natural decision.

Marketing 78

Marketing Healthcare Impressions MarTech 78

Single Grain

JUNE 21, 2023

DataPortal ) Businesses with an active LinkedIn page receive 7x more impressions, 5X more page views, and 11x more clicks per follower. Klient Boost ) 1,000 LinkedIn impressions cost $6.05. DataPortal ) Businesses with an active LinkedIn page receive 7x more impressions, 5X more page views, and 11x more clicks per follower.

Advertising 98

Advertising Marketing CPC ROI 98

Martech

OCTOBER 5, 2022

Because of my engineering background, I was fortunate to get an opportunity to join GE Healthcare through its entry-level leadership development program. The most common application is in branding and first click-through impressions. There I was exposed to magnetic resonance imaging (MRI).

Healthcare 98

Healthcare MarTech Education Impressions 98

Martech Series

JULY 26, 2022

The company drove digital engagement to help healthcare professionals around the world deliver care to cancer patients in need. The company created an interactive networking experience that left participants with a lasting impression and featured a mixologist and pre-mailed cocktail kit for participants to follow along at home.

Audience 87

Audience Healthcare Manufacturing Brand Awareness 87

Martech Series

JANUARY 9, 2023

Marketing Technology News: Lasso Announces a Significant Step Forward in Healthcare Marketing Measurement. “I “With this experienced leadership team in place, Neat will continue to drive the market forward and deliver phenomenal outcomes for our business and customers.”.

Healthcare 73

Healthcare Impressions MarTech Marketing 73

The Ad Tech Blog

JUNE 2, 2024

Fraudsters use various techniques, such as click fraud and impression fraud , to manipulate ad metrics and generate illegitimate revenue. Adoption in New Industries: Real-time anomaly detection will be adopted in new industries, such as healthcare and finance, to enhance security and prevent fraud.

Machine Learning 130

Machine Learning Healthcare Finance Advertising 130

Martech

APRIL 10, 2024

Innovation without usability is like a Ferrari without an engine — looks impressive but is ultimately useless. healthcare providers) Transcendent : Creating a positive ripple effect (e.g., We need solutions that break new ground, push the boundaries of what’s possible and redefine industry standards.

MarTech 111

MarTech Healthcare Retargeting Audience 111

Martech Series

OCTOBER 25, 2022

What surprised me was that the platform is feature rich, but also robust – not a common combination in this space.” – chief product officer in the healthcare & biotech industry “ Cognigy is overall one of the best solutions if not the best on the market. .” – software architect in the retail industry. The use of Cognigy.AI

Conversion 68

Conversion Healthcare MarTech Cookies 68

Ad Monsters

JUNE 7, 2024

The Rise of the New Tracking Cookie In the early days of digital advertising, nearly all ads were contextual; Google AdSense assessed web page content and if it matched the topic of an ad creative, Google would fill the impression. Smith is in your healthcare network, schedule an appointment today.” This was far from a unique event.

Cookies 105

Cookies Ad Tech AutoMobile Healthcare 105

Basis

OCTOBER 17, 2022

As a marketing professional, one way to impress a friend who doesn’t work in the space might be to have them look at any current LUMAscape. Many industries—including finance, healthcare, and manufacturing—have already implemented broad automated processes to improve efficiency, while the marketing industry lags behind.

Media 94

Media Marketing Healthcare Manufacturing 94

Martech Series

SEPTEMBER 8, 2022

Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. A reliable, long-term benchmark for retail marketers to measure their performance against, the research shares overall performance benchmarks by retail vertical and average order value (AOV), as well as baseline benchmarks (e.g.,

Retail 81

Retail eCommerce Conversion Rate Conversion 81

Single Grain

AUGUST 8, 2023

A combination of native and catalog feed ad units was used, and both delivered impressive results. The paid LinkedIn campaign served as an awareness tactic, generating 136,811 impressions and 146 visits to the contact page. Key Results: The digital campaigns consistently achieved over 1 million impressions.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Martech

JANUARY 25, 2022

Verint’s Customer Engagement Platform was marked as an impressive niche option due to its omnichannel capabilities and analytics tools. Healthcare providers. CRM systems’ ability to synchronize and share vital health information makes them key assets for hospitals, doctors and other healthcare providers. Hotels and hospitality.

Marketing 98

Marketing Communications Healthcare Finance 98

Martech Series

NOVEMBER 21, 2022

Diffblue’s software helps leading financial services, healthcare and technology companies around the world accelerate their application modernization projects, reduce failures in production, and empowers developers to focus on what they do best – write great code.”. “We

Machine Learning 69

Machine Learning Healthcare Impressions MarTech 69

Single Grain

JULY 31, 2019

Impressions. The idea was impressive and it caught users by surprise, who were then driven to Snickers branded playlist named “The Hunger List”. ” The campaign was able to generate 78,861 total clicks, 1,710,564 unique reach and 6,805,995 overall impressions. Interaction with the Hunger Hits playlist. Doctor Who.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Martech

MAY 24, 2022

As consumers access more advanced technology, old marketing strategies fail to impress them. It has found applications in healthcare, entertainment, automobiles, education, and many other industries (we’ll get into specific cases later). If there ever were a golden word in marketing, it’d be evolution.

AutoMobile 138

AutoMobile Marketing Healthcare Manufacturing 138

Martech Series

JULY 6, 2022

Vobejda also currently serves on the Board of Directors for total-vision healthcare company, MyEyeDr., I’ve been so impressed with his vision, and I’m excited to support Tinuiti’s extraordinary trajectory and future growth.”

Marketing 71

Marketing Machine Learning Healthcare Agency 71

Digiday

OCTOBER 4, 2022

Best Cookieless Identification Technology 4D Context Outcomes Engine, a division of Silverbullet Group Audigent’s Cookieless Hadron ID Delivers an Addressable Impression Rate of 81% for Advertisers Comscore Fundamental Media and Alphix Solutions ID5 Identity Cloud Merkury Powered by Merkle. Best CRM Platform Act!

Viewability 69

Viewability Healthcare A/B Testing Food 69

Martech

NOVEMBER 15, 2021

Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. It is marketed to technology, finance, healthcare and manufacturing organization. A sophisticated UI. The Philadelphia-based company has 11 global offices, with execution across 100 countries. Target customers.

Marketing 109

Marketing Machine Learning ROI Cookies 109

Martech

JULY 24, 2023

As part of that creative surge, I assembled a collection of email campaigns and practices that impressed me because they exemplify the best practices for emails you should send at key points in your program. Deliver it within the first two minutes after opt-in, and you’re creating an excellent brand first impression.

Real Estate 98

Real Estate Retail Impressions MarTech 98

Martech

FEBRUARY 3, 2023

Highlighting a strong focus on industry and business case uses for immersive such as healthcare, architecture and construction, prior years have included tracks dedicated to cross-vertical topics such as marketing, sales, infrastructure, 5G, storytelling, perception, and IoT.

Marketing 98

Marketing Public Relations Healthcare eCommerce 98

Martech

NOVEMBER 29, 2021

’ That was the ask from the healthcare community: ‘We really need to train our employees on the social determinants of health and what that looks like when we’re working with our patients, understanding them as individuals rather than the global demographic they come from.'”

Healthcare 104

Healthcare Finance Entertainment Impressions 104

Martech Series

OCTOBER 28, 2022

The potential addressable market for computer vision is sizable due to its rapid adoption rate from manufacturing, healthcare, retail, security, and safety industries that are digitizing processes to become more data-driven. The investment in the award-winning ETH Zurich spin-off, bringing total funding to date to $14.8

Machine Learning 52

Machine Learning Healthcare Manufacturing MarTech 52

Martech

FEBRUARY 3, 2023

Highlighting a strong focus on industry and business case uses for immersive such as healthcare, architecture and construction, prior years have included tracks dedicated to cross-vertical topics such as marketing, sales, infrastructure, 5G, storytelling, perception, and IoT.

Marketing 100

Marketing Public Relations Healthcare Finance 100

VideoWeek

JUNE 24, 2022

Now open for public comment over a 30-day period, IAB US recommends re-examining the 10-second cumulative exposure duration for counting a valid impression, incorporating new advertising formats beyond two-dimensional and video, and defining in-game measurement terms to align with broader cross-channel efforts.

Ad Tech 98

Ad Tech Agency Media Audience 98