Remove Healthcare Remove Impressions Remove Machine Learning
article thumbnail

Real-Time Anomaly Detection in User Behavior

The Ad Tech Blog

Real-time anomaly detection systems often employ machine learning algorithms to analyze data patterns and identify deviations. As digital advertising increasingly relies on AI and machine learning to deliver personalized ads, there is a growing concern about the collection and use of user data.

article thumbnail

AdTheorent Health Unveils the Industry’s First and Only Predictive Audiences for Health Advertisers

Martech Series

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. AdTheorent Health, a division of AdTheorent Holding Company, Inc. prescription fill, digital action, Audience Quality, etc.).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Digitas, Wpromote, Known and Critical Mass are 2024 Digiday Media Buying and Planning Awards finalists

Digiday

Digitas and CVS combined forces into one total search team and crafted a bespoke search trends tool, leveraging machine learning to drive insights and stay ahead of changing consumer behaviors. A standout for one of several new categories this year — Best Agency Partner — is Digitas.

article thumbnail

Sober Peer, Burstiq Aim to Transform Aging Health Tech Industry to WEB3 Digital Health Data Economies

Martech Series

Sober Peer, a leader in the behavioral science platforms for mental and addictive health has entered into an agreement with BurstIQ, a provider of blockchain-enabled data solutions for the healthcare industry. BurstIQ’s capability is impressive. Partnering with Sober Peer really supports our mission to make the world a healthier place.

article thumbnail

Digitas, Wpromote, Known, Critical Mass and Juice Media are 2024 Digiday Media Buying and Planning Awards finalists

Digiday

Digitas and CVS combined forces into one total search team and crafted a bespoke search trends tool, leveraging machine learning to drive insights and stay ahead of changing consumer behaviors. A standout for one of several new categories this year — Best Agency Partner — is Digitas.

Media 66
article thumbnail

What You Need to Know About AI Regulation in Content Creation

Single Grain

In a new era where artificial intelligence is increasingly becoming a cornerstone of digital strategy, questions around AI regulation, especially in highly sensitive sectors like healthcare and finance, are growing louder. This is not as far-fetched as it sounds.

article thumbnail

Biggest Tech Acquisitions and Funding Highlights from 2022

Martech Series

Despite so many economic uncertainties in 2022, companies took a step ahead and the pace of mergers in the IT and tech industry were quite impressive. In order to increase its presence in the healthcare IT business, Oracle purchased Cerner on June 7. Cerner is a provider of digital information systems for the healthcare industry.